Sat.Apr 21, 2012 - Fri.Apr 27, 2012

Paul Gillin

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IBM’s Beck: Social Business is About Enablement, Not Control

Paul Gillin

Social business isn’t about tools and promises. It’s about giving people at every stage in the sales cycle the incentive to adopt tools that make their jobs easier and contribute to customer satisfaction. Photo via NigelBeck.com. IBM started with that simple premise when it tackled the task of convincing its sales and marketing people to adopt a new way of doing business.

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IBMer: ‘Social Selling’ Is a Sales Process in Itself

Paul Gillin

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing. So when IBM began to introduce the concept of “social selling,” it chose a test base of a few hundred salespeople and their managers to build a set of integrated systems that improved productivity and reduced administrative overhead.

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Anatomy of a Facebook Timeline

Paul Gillin

This was submitted by the folks at Wishpond , a maker of social marketing tools with specific emphasis on Facebook. It’s a pretty good anatomy of the new Facebook timeline. Click to enlarge.

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Paul Greenberg on Social Customers

Paul Gillin

Who are social customers? According to Paul Greenberg , they: Are savvy using social channels. Trust differently than they used to. Communicate with peers. Communicate with companies. Get what they want. Are social, mobile, local. Expect immediate response or nearly immediate response. Expect information available nearly instantly when searching. Increase velocity of consumerization of work.