Awareness E-Book Raises the Bar on Social Measurement
Paul Gillin
JULY 29, 2011
The question of how to measure social media performance, particularly in a marketing context, continues to be one of the industry’s hottest topics. Although many people are aware that traditional metrics like page views, visitors, followers and likes are poor indicators of success, the vast majority of marketers I speak to still focus on these overly simplistic criteria.
83 
Let's personalize your content