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| | PAUL GILLIN
AUGUST 20, 2013 Gems from Godin
'Seth Godin keynoted the #Inbound13 conference in Boston this morning, serving up his usual bounty of great quotes. Godin’s overarching point: We are moving from the age of mass to the age of connection. Organizations must connect with their constituents individually or they’ll be ignored. person’s value is defined by his or her platform, which is a function of connections.
| | PAUL GILLIN
AUGUST 30, 2013 8 Data Points about the Importance of Customer Experience
'I was asked to prepare some background information on the importance of delivering a positive customer experience, and I thought I would share some of the research with you. How much does the market reward companies that deliver excellent customer experience? Consider The world’s two most valuable brands – Apple and Google – are considered world-class. That’s gonna be a tall order.
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| | PAUL GILLIN
JULY 19, 2013 Not Dead Yet: Blogging’s Popularity Surges Among F500
'There’s no fluff in the press release, so I’ll just excerpt it word for word. Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses. Charts.
| | PAUL GILLIN
AUGUST 20, 2013 How to Get Salespeople Aboard the Social Media Train
'One of the most common frustrations I hear B2B marketers express is about the difficulty of getting salespeople interested in social media. Outside of prospecting with LinkedIn, few sales pros are willing to make the investment of time to learn and use tools that promise a payoff months or years down the road. think they’re worth sharing. Information is competitive advantage in sales.
| | PAUL GILLIN
JUNE 18, 2013 What Social Media Marketers Should and Shouldn’t Do
'A journalist contacted me with some questions about social media marketing that I hear quite often. thought I’d share my responses here. These These thoughts are particularly directed at B2B marketers. What are three or four things social media marketers should do, and explain why they’re important. Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. This is free research that complements your existing market intelligence and provides real-time insight on what people are saying about your company and your market. Indium Corp.
| | PAUL GILLIN
OCTOBER 3, 2013 Bidding Fond Farewell to BtoB Magazine
'I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. My association with BtoB began as a happy accident. ” I’m still writing it more than six years later.
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PAUL GILLIN Book Review: Tales From a Veteran Blogger
| WEDNESDAY, APRIL 10, 2013
'I’ve been a reader of Ed Brill’s blog for several years, not because of any particular interest in the IBM/Lotus products that he long championed, but because he’s just so good at blogging. Brill was a longtime product manager for IBM’s Social Business products, where he fought an uphill and often public battle against Microsoft. Brill’s barbs were notable because IBM’s buttoned-down culture had historically discouraged direct public engagement. How did a product manager get away with poking a stick in the eye of a major competitor? Telling Stories. Ed Brill. MORE >>
PAUL GILLIN Interesting Threads in Dell’s 2013 Social Media Predictions
| WEDNESDAY, FEBRUARY 27, 2013
I happen to be one of the 14 people quoted in this Dell e-book, Social Media Predictions for 2013 , but that’s not why I’m pointing out to you. have great respect for every one quoted in this book, and but what’s interesting is the common themes that emerge. For example: Several of these experts see a strong year for Google+, while most believe Facebook is in for slow growth or even decline. agree completely. The more I use G+, the more I like it. In other words, I think the novelty of Facebook is wearing off. BTW, Pinterest and Tumblr also draw a lot of praise. MORE >>
PAUL GILLIN Small Firms Again Trump Enterprises in Social Media Use, UMass Study Reveals
| WEDNESDAY, FEBRUARY 20, 2013
The Center for Marketing Research at the University of Massachusetts Dartmouth is out with its latest survey of the Inc. 500′s use of social media , and once again small companies outpace large ones. Ninety-two percent of the Inc. 500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare. Interestingly, the use of blogs jumped among the Inc. 500 after for years. Forty-four percent of the 2012 Inc. are 500 blogging, compared to just 23% of the Fortune 500. The figure is a jump from the 37% of Inc. Related articles. MORE >>
PAUL GILLIN When Bad News is Good
| MONDAY, JULY 29, 2013
'There is only one thing in the world worse than being talked about, and that is not being talked about. –Oscar Wilde, The Picture of Dorian Gray. Consider the case of Reza Aslan , a religious scholar and author of the controversial new book, Zealot: The Life and Times of Jesus of Nazareth. Aslan was interviewed by Fox News’ Lauren Green last Friday, resulting nine of the most bizarre minutes in television journalism history. Green, who had clearly not even cracked the cover on Aslan’s book. MediaMatters reports that her bias against Islam goes back many years. MORE >>
PAUL GILLIN Security Tips for Social Netizens
| TUESDAY, MAY 14, 2013
'I’ll admit that I was taken in the first time I got a tweet like this: “You gotta see this! lolol bit.ly/ZUT… ZUT… ” I haven’t been fooled since, but I’m sure plenty of people are fooled every day, particularly when the come-on is from a person they know. The difference between the Nigerian princess plea, the PayPal password reset email and other famous online security scams we know and love is that social networks make it appear as if the requests are coming from your friends. Also, I received no compensation for this post. MORE >>
- Who Should I Interview at White House Correspondents’ Events? PAUL GILLIN | THURSDAY, APRIL 18, 2013
- Unfair Rap on Gates PAUL GILLIN | SUNDAY, MARCH 17, 2013
- Attack of the Customers Press Release PAUL GILLIN | THURSDAY, JANUARY 24, 2013
- This Brand Ambassador Program Goes Against the Grain PAUL GILLIN | WEDNESDAY, NOVEMBER 20, 2013
- Surprising Security Gaps at Star-Studded D.C. Gala PAUL GILLIN | SUNDAY, APRIL 28, 2013
- Slides and Video Cover What You Need to Know About Search PAUL GILLIN | FRIDAY, MARCH 8, 2013
- Mobile Marketing Timeline PAUL GILLIN | THURSDAY, SEPTEMBER 5, 2013
- The Smart Device Revolution Is Just Beginning PAUL GILLIN | WEDNESDAY, AUGUST 14, 2013
- A Content Marketing Gem from Marketo PAUL GILLIN | THURSDAY, JULY 18, 2013
- How to Read and Summarize a 20-Page Research Report in 20 Minutes PAUL GILLIN | TUESDAY, JULY 16, 2013
- Gordon Gekko is So Last Century PAUL GILLIN | SATURDAY, JUNE 29, 2013
- Social Marketing Wisdom From a True Practitioner PAUL GILLIN | THURSDAY, JANUARY 24, 2013
- How to Summarize Content for a Business Audience PAUL GILLIN | THURSDAY, AUGUST 1, 2013
- Attack! Customers Skewer Golden Corral Over Sanitation Issues PAUL GILLIN | TUESDAY, JULY 9, 2013
- I’m Quoted in HBR – Kinda. And Like Three Years Ago… PAUL GILLIN | THURSDAY, APRIL 4, 2013
- Delay Is Killing Major League Baseball PAUL GILLIN | WEDNESDAY, JUNE 26, 2013
- Wisdom on the Future of Advertising PAUL GILLIN | TUESDAY, FEBRUARY 26, 2013
- Attack of the Customers Roundup, July 25, 2013 PAUL GILLIN | THURSDAY, JULY 25, 2013
- TheCUBE is Traveling Tech TV PAUL GILLIN | WEDNESDAY, JUNE 12, 2013
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