Paul Gillin

JUNE 28, 2012

There’s a crisis brewing for Progresso, and it’ll be interesting to see how – and if – the soup maker responds. The trouble was kicked off by a recent NPR report that looked at the potential health risks of eating food stored in cans that uses the industrial chemical bisphenol A (BPA). BPA is an industrial chemical that has been linked to everything from infertility to cancer and cardiovascular disease.

Facebook 65

Facebook Demand Research Brand Identity 65

Paul Gillin

JUNE 22, 2012

At the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business. IBM just released a global survey of more than 360 marketing practitioners and one of the key findings is that marketers want to be better aligned with their IT organizations. You can see a 28-slide summary of the top findings here.

Correlation 66

Correlation Research Multi-Channel Paid Search Agency 66

Paul Gillin

JUNE 11, 2012

Coca-Cola is dealing with a minor crisis this week because of comments by a former marketing executive expressing remorse over his contributions to America’s obesity problem. Todd Putnam, who was a top marketing executive at Coca-Cola from 1997 to mid-2000, told an audience at the National Soda Summit last week about a Coke strategy to replace all beverages in the American diet with its own products, a campaign the company called “share of stomach.” New York City anti-obesity a

Effectiveness 61

Effectiveness Opinions Paid Search Agency Advertisements 61

Paul Gillin

JUNE 5, 2012

I’ve probably spent at least a couple of thousand hours with PowerPoint over the last 15 years and believe me, familiarity breeds contempt. I find conference organizers’ obsession with “getting the slides in advance” to be a bit annoying at times, as if the slides are more important than the message, but I suppose that’s the world in which we live.

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