Paul Gillin

APRIL 27, 2012

This was submitted by the folks at Wishpond , a maker of social marketing tools with specific emphasis on Facebook. It’s a pretty good anatomy of the new Facebook timeline. Click to enlarge.

Facebook 71

Facebook Social Marketing Tools Marketing 71

Paul Gillin

APRIL 27, 2012

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing. So when IBM began to introduce the concept of “social selling,” it chose a test base of a few hundred salespeople and their managers to build a set of integrated systems that improved productivity and reduced administrative overhead.

Process 76

Process Word of Mouth Forecasting Lock-In 76

Paul Gillin

APRIL 24, 2012

Social business isn’t about tools and promises. It’s about giving people at every stage in the sales cycle the incentive to adopt tools that make their jobs easier and contribute to customer satisfaction. Photo via NigelBeck.com. IBM started with that simple premise when it tackled the task of convincing its sales and marketing people to adopt a new way of doing business.

Business 82

Business Work Management Customer Satisfaction Marketing Management 82

Paul Gillin

APRIL 24, 2012

Who are social customers? According to Paul Greenberg , they: Are savvy using social channels. Trust differently than they used to. Communicate with peers. Communicate with companies. Get what they want. Are social, mobile, local. Expect immediate response or nearly immediate response. Expect information available nearly instantly when searching. Increase velocity of consumerization of work.

Peer-to-peer 65

Peer-to-peer Social Networks High Quality Lead Advertising Channels 65

Paul Gillin

APRIL 18, 2012

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. My goal was to describe in plain English the way these networks provide value to their users and the metaphors they use for interaction. Perhaps you’ll find these basic explanations useful in some context.

Twitter 103

Twitter Linkedin Facebook Social Networks 103

Paul Gillin

APRIL 13, 2012

A Chicago company called Unmetric has just raised $3.2 million so it can develop yet another secret metric that purports to measure online influence. Unmetric monitors brands, not people, but it has the same shortcomings as Klout, PeerIndex and the others: Its methodology is a mystery. The distinguishing feature of its website is a leader board that shows the relative Unmetric scores of various brands in different industries.

Advertising Benchmark 75

Advertising Benchmark Opinions Social Media Twitter 75

Paul Gillin

APRIL 4, 2012

I had the pleasure of being invited to a dinner last night with some local technology luminaries and guest of honor Reid Hoffman , the co-founder of LinkedIn and already a Silicon Valley legend at the age of 44. The meeting was hosted by Larry Weber , a local PR legend and founder of the company that became Weber Shandwick. It was a great evening on several dimensions, but I particularly want to compliment Larry Weber (right) on the masterful way he ran the dinner.

PR 83

PR Opinions Linkedin Spending 83