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| Page 1 of 1 | Previous | Next | PAUL GILLIN JANUARY 12, 2012  Cisco Does B2B Facebook Right Want a low-cost, fun and effective way to reward your most active Facebook contributors? Steal a page from Cisco, whose corporate page is one of the best B2B presences on Facebook. Last year, Cisco started the SuperFan program to recognize its best community members. Each month, administrators recognize one fan and highlight him or her at the top of the page. ” Cost to Cisco: next to nothing. | PAUL GILLIN JANUARY 25, 2012  Five Facebook Tips for Small Businesses Most small businesses are terrible at marketing in general and online marketing in particular. That’s understandable: The founders are usually more passionate about what they do than about promoting themselves. But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. That’s the herd mentality at work. Tip #5: Measure. | | | | | |
| PAUL GILLIN JANUARY 4, 2012  Sensible Talk About Social Media Measurement The Internet is the most measurable medium ever invented, but the perception that returns on online social interactions can’t be quantified stubbornly persists. Those who still harbor this misconception should do themselves a favor and pick up Measure What Matters , a guide to digital ROI that puts common sense ahead of the current fan/follower frenzy. I’ll admit my biases up front. | PAUL GILLIN JANUARY 13, 2012 Tips for Building a Quality Twitter Following I breached the 10,000-follower mark on Twitter yesterday. marked this milestone quietly because I’m not big on numbers games and have been outspoken against counting success solely in terms of fans and followers. Nevertheless, I have to admit to taking some pride in this number because of the way I reached it. have never played games to run up my follower count and I only tweet about stuff that interests me. The people who follow me have no incentive to do so other than to discover and learn from information I share. When I publish something, others help me promote it. The Road to 10K. | PAUL GILLIN JANUARY 16, 2012  Live Blog: Lotusphere 2012 Opening Session Michael J. Fox kicks off as guest speaker, telling about his diagnosis with Parkinson’s Disease at the age of 29 and how it sparked his interest in the Internet. “I found out I was part of a community.” ” Web activism has enabled him to raise $270 million to battle Parkinson’s. Leverage skills and distribute workload. Improve forecasting effectiveness. Content. | PAUL GILLIN JANUARY 16, 2012  IBM Expands Social Business Services Seeking accelerate its pole position as a leader in the emerging concept of “social business,” IBM introduced new programs, services and partnerships to help organizations grasp the concept and make it work for their organizations. The announcements coincide with the annual Lotusphere conference being held in Orlando this week, which features a social business theme. Sandy Carter, IBM. | | | | | | | |
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PAUL GILLIN | TUESDAY, JANUARY 17, 2012  Live Blog: 3M Unites Global Workforce With Technology
When it comes to innovation, everyone wants to know what the leaders are doing, and you won’t find many firms with a better innovation track record than Minnesota Mining & Manufacturing (3M). At At Lotusphere today, two representatives to 3M outlined some ways the company is using collaboration platforms to improve access to expertise and information across the far-flung company, which has people in more than 60 countries. 3M’s track record of innovation is legendary, but globalization has presented new challenges. The tool is enabling point questions to be answered quickly. MORE >> -
PAUL GILLIN | MONDAY, JANUARY 16, 2012  Live Blog: How to Make Collaboration Cook
When building a collaborative workplace, a “build it and they will come” attitude is a recipe for disappointment. Effective deployment strategies demand a mix of promotion, training and tolerance of the adoption strategies that employees choose. Speakers at Lotusphere today offered tips on rolling out collaboration platforms to employees who aren’t accustomed to the concept. The start with knowing what you want to accomplish. BASF Chemical wanted to see two-thirds of those silos move to a shared service within a year. Don’t talk platforms to the users, Liew cautioned. MORE >> -
PAUL GILLIN | FRIDAY, JANUARY 20, 2012  Palmisano Reflects on a Decade as IBM’s CEO
As he retires from IBM after 10 years as CEO, Sam Palmisano reflects on what he’s learned about leadership, making tough decisions and thinking strategically (video, transcript and downloadable audio). Palmisano is disarmingly modest and candid in an interview with Wharton management professor Michael Useem as he discusses his “temporary stewardship” of the IBM legacy. Like many successful CEOs, he is guided by a few simple and logical principles: Always put the organization first, think long-term and leave the company better than you found it. MORE >> -
PAUL GILLIN | TUESDAY, JANUARY 17, 2012  Live Blog: Day 2 Kickoff Strikes Transformation Theme
Day Two of Lotusphere kicked off with a celebration of business transformation enabled by collaboration technology. Representatives from TD Bank Group and the author of a hot new book told stories of businesses that are rethinking the way business is done. TD has grown to become North America’s sixth largest bank through acquisitions and a focus on listening to customers. new social media team listens and responds to blogs, Facebook posts and tweets, the process “learning to be a better bank,” said Wendy Arnott (right, @Wendy_Arnott ), VP for Social Media and Digital Communications. MORE >>
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