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| Page 1 of 1 | Previous | Next | PAUL GILLIN NOVEMBER 28, 2011  As Business Goes Social, CIOs Sit on Sidelines The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. entered the room late, but figured I could quickly catch up on the proceedings by checking the Twitter stream of attendees. With an estimated 300 senior IT executives in the room, I expected there would be plenty of chatter going on. Same Old Song and Dance. | PAUL GILLIN NOVEMBER 8, 2011 The Wisdom of ‘We’ My column in BtoB magazine this month. Original here. The manager of the Mansion on Peachtree hotel in Atlanta has it pretty good these days. The Mansion is the top-rated hotel in the city on TripAdvisor.com, with 163 reviews, nearly all of them five stars. The endorsement has enabled the Mansion to hold its premium prices and cut its acquisition costs. It’s also got the staff hopping to maintain the coveted top position. Social media is vital to our business today,” said Micarl Hill, the Mansion’s managing director. But it also keeps us on our toes. Winnetu’s No. | | | | | |
| PAUL GILLIN NOVEMBER 16, 2011  Surveys Show ‘Social Business’ Concept Gaining Traction A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession. The concept has gained momentum in the form of “intranet 2.0″ | |
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