Paul Gillin

OCTOBER 21, 2010

When I look back at my own output over the last four years – four books, 190 articles, nearly 1,000 blog entries, 300 podcasts, more than 50 webcasts and a busy speaking/training schedule – I marvel at the role that cheap and free technology has played in making me more productive. A lot of our productivity used to be robbed by little things: finding stuff, organizing it and getting it into a useful form.

Product 70

Product Co-Registration Webcast Work Management 70

Paul Gillin

OCTOBER 14, 2010

Should you give exclusives to journalists? My advice on this has always been unequivocal: No. Exclusives are a bad deal for you in the long-term and make no difference to the audience you’re trying to reach. This question came up last night during a panel sponsored by the New England Venture Network on which I participated along with several business journalists.

PR 71

PR Public Relations Startups Tagging 71

Paul Gillin

OCTOBER 7, 2010

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. I encourage you to restrain your enthusiasm. CRM is a well-established discipline that presumes that the more information we can capture about a customer’s interactions with our company, the better

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CRM B to B Marketing Management Eye-Tracking 90