A list of tips for building a quality business Twitter following that I recently contributed to The CMO Site mentioned the value of being the eyes and ears of your followers. When you attend a conference, play reporter and tell your followers what you’re witnessing,” I advised. An experience from this morning demonstrates the value of what amounts to sharing notes you would probably take anyway. attended a nearby Social Media Breakfast on the subject of content marketing, featuring several respected speakers. Within an hour after the event had ended I had 26 new followers. SMB26”. 96HPO.