Let Your People Speak!
Paul Gillin
FEBRUARY 24, 2011
IBM engineers celebrate Watson's victory (from an IBM YouTube video). Earlier this week I wrote an article for SocialMediaB2B.com that made the case that last week’s IBM Watson Jeopardy challenge, in which an IBM computer thrashed the two greatest Jeopardy champions of all time, was the greatest B2B marketing campaign ever. One reason I liked it so much is that IBM let scientists – instead of corporate suits – tell the story of their achievement.
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