Who is the Chief Revenue Officer (CRO)? Is it a C level sales executive? C level marketing executive? Or both? Or maybe it's just a another fancy name for CMO - Chief Marketing Officer. The term "CRO" has become a popular buzz word in marketing circles, and a new title/position for some people. With more and more companies focusing on top line sales, I can understand the shift from wanting to improve click-through rates, website page views and white paper downloads to activities and investments that increase sales. It's a function of the self-esteem (or lack thereof) of marketing folks. MORE >>

Let's face it. Sales people hate to call unqualified leads, tire kickers and anyone who has no budget, no authority, no need and no time frame for purchase. So why is it then that most marketing departments continue to send unqualified leads to sales? Do they think sales people are impressed with the gazillion of leads that come in from webinar registrations or white paper downloads? Sales people only care about money. Well, maybe a bit more than money but you know what I mean. It's the money that counts in a sales job and how much you will sell over the next 90 days. Why 90 days? FIND IT!!! MORE >>

Learn how marketing automation can help you generate 50% more sales ready leads at 33% lower cost per lead. Register Now [link] Date: Thursday July 14, 2011 Time: 2:00pm EST / 11:00am PST Duration: 29 Minutes “Show me the money. Money!” ” This quote was made famous in the 1996 movie called Jerry Maguire, starring Tom Cruise and Cuba Gooding Jr. Tom Cruise plays a sports agent who gets fired and starts his own practice with one athlete as a client. The athlete stays with him because Cruise promises to show him the money. Executive sales teams are no different. MORE >>

For 110,000 lucky readers, the most expensive magazine in America - Worth is actually free. But chances are you haven’t seen it. That’s because you don't have enough m oney. In order to be in Worth ’s highly exclusive mailing list, you must live in a select U.S. market (Westchester County, the Delaware Valley, and Phoenix-Scottsdale, to name a few), have a net worth of $2 million or greater, and own a home with a median value of $6 or $7 million. If you’re not one of these 110,000 people, you can dish out $18.95 in USA, $24.95 in Canada at select book stores. The $18.95 MORE >>

After scouring the internet for about an hour trying to find a decent article on trends in Marketing Automation, I finally came across one published by Software Advice. It's about venture funding; which companies are getting the funding, for how long and for how much. Check out the article below. By Lauren Carlson CRM Market Analyst, Software Advice 5/11/2011. I’ve talked to a lot of marketing automation vendors in the last year, and the topic of venture capital comes up often. I’m not exactly a Silicon Valley insider, so I decided to dig a little deeper into the topic. MORE >>