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Elevator Pitch: One Sentence Can Change Your Life


Have you ever been in an elevator when a stranger asks what you do for a living? When this happens are you taken by surprise? If you are like most people the answer to both of these questions is YES. One sentence can change your life. An elevator pitch, is the specific response that you reply with when someone asks you “What do you do?”, ”, or “What business are you in?”

Top 10 B2B Tele-Sales Trends for 2011


Article by Jim Domanski, President of Teleconcepts Consulting. Published on January 31, 2011. Follow him on Twitter @telesalesexpert. Thanks in large measure to a dismal economy and slow recovery and thanks in part to a new generation of buyers, the world of selling is evolving, changing and morphing. Nowhere is this more evident than in the world of B2B tele-sales. Face to face sales is declining.

Social Media, and lead generation, is all about the humor


Article by Darryl Praill. Marketing Strategist and Founder of DarrylPraill.com. Follow him on Twitter @ohpinion8ted. View the original article here. hosted a webinar yesterday for our partner OnPath. The guest panelists were Tim Washer ( @timwasher ) and Deborah Strickland ( @deborahs ) of Cisco. These people were really honest and transparent, and I might add, very funny. Thanks!

Why Marketing Needs to Hire A Inside Sales Person


Let's face it. Sales people hate to call unqualified leads, tire kickers and anyone who has no budget, no authority, no need and no time frame for purchase. So why is it then that most marketing departments continue to send unqualified leads to sales? Do they think sales people are impressed with the gazillion of leads that come in from webinar registrations or white paper downloads? Why 90 days?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

The Most Expensive Magazine in America


For 110,000 lucky readers, the most expensive magazine in America - Worth is actually free. But chances are you haven’t seen it. That’s because you don't have enough m oney. In order to be in Worth ’s highly exclusive mailing list, you must live in a select U.S. If you’re not one of these 110,000 people, you can dish out $18.95 in USA, $24.95 in Canada at select book stores.

15 Sales Lessons from the Cookie


On September 29, 2010 Jennifer Montoni , owner of Tickle Your Tummy Nut Free Cookie Company , stepped into the Dragons Den (a popular Canadian CBC reality show about entrepreneurs who pitch their ideas for potential investment from successful business tycoons). similar program airs in the US under the name Shark Tank. Watch the episode and read the sales lessons. Here are the 15 Sales Lessons: 1.

Zone5ive - Integrating Social Insights for Salesforce.com


OnPath, April’s feature sponsor of the Salesforce.com presentation at OCRI Zone5ive, is proud to introduce the keynote speaker will be Rob Baldassare (Vice President, Corporate Sales - Salesforce.com). As a marketer, your job is to communicate and engage with prospects and clients. This means keeping the message and medium relevant. This is the promise of Social CRM. Register Here : [link].

Greed is Good, but Profit is Better


Gordon Gecko (Michael Douglas) in the movie Wall Street said that “greed is good.” ” Do you believe that? Does greed make someone a top sales person? If not then what does? Greed is Good, but Profit is Better 3 Ways to Drive Higher Performance From Your Sales Team. Date : Thursday March 31, 2011 Time : 2:00pm EST / 11:00am PST Duration: 29 Minutes Registration : [link].

6 Ways to be a Sales Superstar


The difference between a unsuccessful sales rep and a successful sales rep (a.k.a. Sales Superstar) most often boils down to one thing - their mindset. That's right – the difference between a superstar and a laggard isn't necessarily territory, timing, luck, blah blah blah. They simply think differently. In his book Secrets of the Millionaire Mind , T. Successful sales reps think big.

OnPath Drives 53 Leads in 20 Days for BDC


How would you like to get million dollar leads for less than $500 per lead? Find out by watching this webinar, it's FREE. Date : Tuesday November 29, 2011 Time : 3:00pm EST / 12:00pm PST Duration : 29 Minutes Registration : [link]. Featuring: Marc Yelle (Manager Entrepreneurship Centre, BDC) and Heather Burhan (VP Customer Care, OnPath). You'll learn: 1. What results you can expect. 3.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Ottawa Salesforce User Group Meeting - November 24th 2011


Please join us for our next Ottawa Salesforce User Group meeting on Thursday November 24. The meeting is 9am to 11am at Adobe's Ottawa office in the Algonquin Room which is on the 11th floor of the Adobe tower. The host for this meeting is Tim Rees, Adobe. Register Here: [link]. The agenda for the meeting is as follows: 1. Deep Dive Presentation : Tim Rees from Adobe - Salesforce.com @Adobe.

(Free Webinar) How to be a Marketing Superhero 2


Featured Panelists : Ardath Albee (CEO, Marketing Interactions), Bill Quinn (VP Marketing, Trada Inc) and Terry Ledden (Managing Partner, Sandler Training). Date : Thursday November 17, 2011 Time : 1:00pm EST / 10:00am PST Duration : 29 Minutes Registration : [link]. Overview : Calendar year-end is fast approaching. • How to build a process and calendar for creating more sales leads in 2012.

Increase Your Income 1000%


No, that's not a typo. Brian Tracy (motivational speaker and best-selling author) shares a simple formula to increase your income by 1,000 percent. Watch and learn the secrets. Below is an additional excerpt about the formula from Brian Tracy's blog. Imagine that it’s possible for you to earn 10 times your current annual wage. Here is what you need to do. 1. Can Someone Be 10x Better?

How to be a Marketing Superhero


Live Webinar : [link]. Date : Friday October 21, 2011 Time : 1:00pm EST / 10:00am PST Duration : 29 Minutes. Featured Panelists : Francine Lortie (Associate Director Marketing, Bell Canada) and David Hayes (VP Sales, OnPath Business Solutions). Year-end is fast approaching. What is your marketing department doing to score some quick year-end revenue hits? Will you be a Sales savior? Learn: 1.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Revenue Marketer Rockstar - Live Event (Toronto)


Are you a Revenue Marketing Rockstar? Over 2000 marketers are attending the Marketo ‘Revenue Rockstar’ Tour and will rock their way to marketing stardom. Price : Free Date : Tuesday October 11, 2011 Time : 2pm - 5pm (presentations); 5pm - 7pm (reception) Location : Pantages Hotel, Toronto ( directions ) Registration : [link]. Who should attend? What's in it for me? value).

Is Face-to-Face Marketing "Old School?"


According to a report from Meeting Professionals International (MPI), 40% of prospects converted to new customers via face-to-face meetings, and 28% of current business would be lost without face-to-face meetings. Among the business attributes and outcomes, face-to-face interaction was most critical for persuasion (91%), decision-making (82%), and candor (78%), the study found.

12 Things About Dreamforce 2011 You Probably Didn’t Know


Live Webinar Date: Thursday, September 15, 2011 Time: 1:00 PM EST / 10:00 AM PST Duration: Only 29 Minutes (free) Register here. Salesforce.com’s annual conference (Dreamforce) was held recently at The Moscone Center in San Francisco. Over 40,000 people registered and Metallica was the featured entertainment. If you couldn’t make it, boy did you miss an amazing event. Register here.

How to respond to insults when you're in the spotlight


In this rare Q&A session at 1997's Worldwide Developers Conference (WWDC), an audience member questions Steve Job's technical understanding and tells him that he doesn't know "what he's talking about.". WOW - can you imagine it being you who is up there on the stage. How would you react? What would you say? We can go to restaurants without being harassed by angry fans or worried about stalkers.

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

CRO, just another fancy name for CMO?


Who is the Chief Revenue Officer (CRO)? Is it a C level sales executive? A C level marketing executive? Or both? Or maybe it's just a another fancy name for CMO - Chief Marketing Officer. The term "CRO" has become a popular buzz word in marketing circles, and a new title/position for some people. It's a function of the self-esteem (or lack thereof) of marketing folks. If not, you don't need a CRO

From Egg to Chicken - Marketing Investment Trends 2011


Earlier this week one of my colleagues, Scott Thornton , forwarded a link and review of a blog post from HubSpot. It's a review of a survey from Focus.com that talks about the top investments for Marketers this year. The top ones being Social Media Monitoring, Web Analytics, Email Marketing, and CRM. For example: 1. Or do you? Maybe you can do all 3 with HubSpot ? Maybe you need both?

What are you doing to get ready for Dreamforce?


Watch the video to see how Garry Polmateer is preparing for Dreamforce with his "Dreamforce in Legos", a recreation of Dreamforce Keynote built entirely in Legos. OnPath Business Solutions, Salesforce Ottawa and Salesforce Toronto certified consultants and developers, is also preparing for Dreamforce. Eric loves to transform un-organized data into sensible and useful information.

Close the Gap to Close More Sales


This August 6, 2010 file photo shows Tyson Gay of the US (left) winning the men's 100m ahead of Jamaica's Usain Bolt at the IAAF Diamond League DN Galan, at the Stockholm Olympic Stadium in Stockholm, Sweden. - AP. Today I had a chance to review an article from Software Advice written by By Sharon Drew Morgen, Owner, Morgen Facilitations, Inc. Read the full article here. Said Sharon. Said Sharon

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

CONSUMERWATCH: Plan for online child care registry


People can go online to sign up to receive a notification when the registry is up and running. Updated: Mon Jun. 20 2011 11:43:41 | ctvwinnipeg.ca. Manitoba is set to launch a new online child care registry for Winnipeg day cares that could streamline the application process for parents facing wait times more than two years long. But it's hoped a new online registry will ease the child care crunch.

[Webinar] Hey Marketers, “Show Me The Money!”


Learn how marketing automation can help you generate 50% more sales ready leads at 33% lower cost per lead. Register Now [link] Date: Thursday July 14, 2011 Time: 2:00pm EST / 11:00am PST Duration: 29 Minutes “Show me the money. Money!” ” This quote was made famous in the 1996 movie called Jerry Maguire, starring Tom Cruise and Cuba Gooding Jr. If not, they get fired.

Plan Now to Avoid Four Marketing Automation Roadblocks


By Matt Smith , Executive Vice President, Co-Founder, 3forward. We are well past the point when anyone claims establishing a successful marketing automation program is either fast or easy. Done correctly, it takes time to plan and prepare for the implementation, put the structure in place, and finally begin executing. And all this is assuming everything goes as planned! Afraid of the Water 2.

HubSpot Making a Splash in Marketing Automation with Performable Acquisition?


Article by Scott Thornton, Program Architect at OnPath. Follow him on Twitter @sthornton or connect on LinkedIn. If the marketing automation space was a pool, for quite some time you’d find HubSpot quite content sitting by the side of it, applying suntan lotion, just dipping their toes into the cool water. But not quite marketing automation.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Live Webinar: 5 Killer Google AdWord Secrets Exposed


Date : Thursday June 16, 2011 Time : 2:00pm EST / 11:00am PST Duration : 29 Minutes A lot of people get excited about Google AdWords. There are many companies who are successful with it. However, the reality for most companies is that Google AdWords seems either too complex or the cost per lead is too high. Can you relate? You'll learn how to get a higher volume of qualified clicks at lower costs.

Marketing Automation Venture Funding: Profitable or Profligate?


After scouring the internet for about an hour trying to find a decent article on trends in Marketing Automation, I finally came across one published by Software Advice. It's about venture funding; which companies are getting the funding, for how long and for how much. Check out the article below. By Lauren Carlson CRM Market Analyst, Software Advice 5/11/2011. Read more: [link

Let Sales Sell Or: How I Learned to Stop Worrying and Love Lead Nurturing


Article by Scott Thornton, Program Architect at OnPath. Follow him on Twitter @sthornton or connect on LinkedIn. Over the weekend I was reminded of one of my favorite quotes from Dr. Strangelove: “ They said lead nurturing was too important to be left to marketing. When they said that, 50 years ago, they might have been right. But today, lead nurturing is too important to be left to sales.

Live Webinar: Your Marketing Sucks


Date : Thursday May 19, 2011 Time : 2:00pm EST / 11:00am PST Duration : 29 Minutes. Most companies don't have a clue about good marketing. That’s why sales people are constantly complaining about the quality of leads. What marketers need to do is "extreme marketing" - every dollar is spent only on strategic resources and campaigns. Don't use your competitors' marketing as a benchmark.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Sales Lessons from Pursuit of Happyness


You may have seen Will Smith starring in the movie Pursuit of Happyness. Do you remember the sales cold-calling scene? Notice how Will Smith’s character, Chris Gardner , maximizes his calling time. Gosh, he doesn't even put the phone down. Notice how he also doesn’t deliver the perfect sales pitch. But delivering the perfect sales pitch didn't matter. He got the appointment.

You’ve Got Marketing Automation. Now What?


By Mac McConnell Managing Partner and Founder, BlueBird Strategies 3/2/2011. Original Article: Software Advice. A lot has been written about marketing automation applications being just a technology tool. Much of this discussion wraps around the need for good process and alignment between sales and marketing in order to make the most of the investment. Sources of fresh inquiries. 2. Read more here.

7 Considerations in Selecting a Marketing Automation System


Written by DG Report Wednesday, 23 March 2011 08:49 By David M. Raab , Principal, Raab Associates. The following are some things to consider: 1. Scope of features 2. Integration capabilities 3. Usability 4. Training and support 5. Partner network 6. Thought leadership 7. Stability. It’s almost a cliché that today’s buyers can gather product information for themselves. Usability.

B2B Cold Calling - Is it Dead? Not according to MarketingSherpa


935 marketing experts were interviewed by MarketingSherpa. 35% of them said that B2B telemarketing is “very effective.” ” On the other hand, only 16% said that social media was effective. So what does this mean? It means that B2B cold calling is obviously not dead for many companies. But why?

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

OnPath Careers - We're Hiring


We're looking to hire new B2B lead generation sales reps in Ottawa. Some of our customers include Google, Hewlett-Packard, IBM, Workopolis and Yellow Pages. Check out our new careers facebook page and recruiting video for more information

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