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MARCH 25, 2011 7 Considerations in Selecting a Marketing Automation System
Written by DG Report Wednesday, 23 March 2011 08:49 By David M. Raab , Principal, Raab Associates. The following are some things to consider: 1. Scope of features 2. Integration capabilities 3. Usability 4. Training and support 5. Partner network 6. Thought leadership 7. Stability. It’s almost a cliché that today’s buyers can gather product information for themselves. Usability.
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SEPTEMBER 2, 2011 12 Things About Dreamforce 2011 You Probably Didn’t Know
Live Webinar Date: Thursday, September 15, 2011 Time: 1:00 PM EST / 10:00 AM PST Duration: Only 29 Minutes (free) Register here. Salesforce.com’s annual conference (Dreamforce) was held recently at The Moscone Center in San Francisco. Over 40,000 people registered and Metallica was the featured entertainment. If you couldn’t make it, boy did you miss an amazing event. Register here.
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AUGUST 11, 2011 From Egg to Chicken - Marketing Investment Trends 2011
Earlier this week one of my colleagues, Scott Thornton , forwarded a link and review of a blog post from HubSpot. It's a review of a survey from Focus.com that talks about the top investments for Marketers this year. The top ones being Social Media Monitoring, Web Analytics, Email Marketing, and CRM. The article also makes the case for HubSpot/Salesforce/Marketo. For example: 1. Or do you?
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FEBRUARY 7, 2011 Top 10 B2B Tele-Sales Trends for 2011
Article by Jim Domanski, President of Teleconcepts Consulting. Published on January 31, 2011. Follow him on Twitter @telesalesexpert. Thanks in large measure to a dismal economy and slow recovery and thanks in part to a new generation of buyers, the world of selling is evolving, changing and morphing. Nowhere is this more evident than in the world of B2B tele-sales. Face to face sales is declining.
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FEBRUARY 15, 2011 B2B Cold Calling - Is it Dead? Not according to MarketingSherpa
935 marketing experts were interviewed by MarketingSherpa. 35% of them said that B2B telemarketing is “very effective.” ” On the other hand, only 16% said that social media was effective. So what does this mean? It means that B2B cold calling is obviously not dead for many companies. But why?
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AUGUST 31, 2011 How to respond to insults when you're in the spotlight
In this rare Q&A session at 1997's Worldwide Developers Conference (WWDC), an audience member questions Steve Job's technical understanding and tells him that he doesn't know "what he's talking about.". WOW - can you imagine it being you who is up there on the stage. How would you react? What would you say? We can go to restaurants without being harassed by angry fans or worried about stalkers.
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ONPATH CRO, just another fancy name for CMO?
| FRIDAY, AUGUST 26, 2011
Who is the Chief Revenue Officer (CRO)? Is it a C level sales executive? C level marketing executive? Or both? Or maybe it's just a another fancy name for CMO - Chief Marketing Officer. The term "CRO" has become a popular buzz word in marketing circles, and a new title/position for some people. With more and more companies focusing on top line sales, I can understand the shift from wanting to improve click-through rates, website page views and white paper downloads to activities and investments that increase sales. It's a function of the self-esteem (or lack thereof) of marketing folks. MORE >>
ONPATH Why Marketing Needs to Hire A Inside Sales Person
| THURSDAY, AUGUST 18, 2011
Let's face it. Sales people hate to call unqualified leads, tire kickers and anyone who has no budget, no authority, no need and no time frame for purchase. So why is it then that most marketing departments continue to send unqualified leads to sales? Do they think sales people are impressed with the gazillion of leads that come in from webinar registrations or white paper downloads? Sales people only care about money. Well, maybe a bit more than money but you know what I mean. It's the money that counts in a sales job and how much you will sell over the next 90 days. Why 90 days? FIND IT!!! MORE >>
ONPATH [Webinar] Hey Marketers, “Show Me The Money!”
| TUESDAY, JULY 5, 2011
Learn how marketing automation can help you generate 50% more sales ready leads at 33% lower cost per lead. Register Now [link] Date: Thursday July 14, 2011 Time: 2:00pm EST / 11:00am PST Duration: 29 Minutes “Show me the money. Money!” ” This quote was made famous in the 1996 movie called Jerry Maguire, starring Tom Cruise and Cuba Gooding Jr. Tom Cruise plays a sports agent who gets fired and starts his own practice with one athlete as a client. The athlete stays with him because Cruise promises to show him the money. Executive sales teams are no different. MORE >>
ONPATH The Most Expensive Magazine in America
| TUESDAY, JUNE 7, 2011
For 110,000 lucky readers, the most expensive magazine in America - Worth is actually free. But chances are you haven’t seen it. That’s because you don't have enough m oney. In order to be in Worth ’s highly exclusive mailing list, you must live in a select U.S. market (Westchester County, the Delaware Valley, and Phoenix-Scottsdale, to name a few), have a net worth of $2 million or greater, and own a home with a median value of $6 or $7 million. If you’re not one of these 110,000 people, you can dish out $18.95 in USA, $24.95 in Canada at select book stores. The $18.95 MORE >>
ONPATH Marketing Automation Venture Funding: Profitable or Profligate?
| FRIDAY, MAY 27, 2011
After scouring the internet for about an hour trying to find a decent article on trends in Marketing Automation, I finally came across one published by Software Advice. It's about venture funding; which companies are getting the funding, for how long and for how much. Check out the article below. By Lauren Carlson CRM Market Analyst, Software Advice 5/11/2011. I’ve talked to a lot of marketing automation vendors in the last year, and the topic of venture capital comes up often. I’m not exactly a Silicon Valley insider, so I decided to dig a little deeper into the topic. MORE >>
- Let Sales Sell Or: How I Learned to Stop Worrying and Love Lead Nurturing ONPATH | WEDNESDAY, MAY 18, 2011
- Live Webinar: Your Marketing Sucks ONPATH | THURSDAY, MAY 12, 2011
- 15 Sales Lessons from the Cookie ONPATH | WEDNESDAY, APRIL 27, 2011
- Greed is Good, but Profit is Better ONPATH | TUESDAY, MARCH 8, 2011
- Why Marketing Automation is Floundering + 5 Fixes to Fuel It ONPATH | WEDNESDAY, FEBRUARY 9, 2011
- B2B Social Media: How Cisco Gets It Right ONPATH | MONDAY, JANUARY 17, 2011
- The Five Commandments of Editorial Excellence ONPATH | WEDNESDAY, JANUARY 5, 2011
- The Two Most Important Words In Sales ONPATH | THURSDAY, DECEMBER 8, 2011
- OnPath Drives 53 Leads in 20 Days for BDC ONPATH | MONDAY, NOVEMBER 28, 2011
- Revenue Marketer Rockstar - Live Event (Toronto) ONPATH | THURSDAY, SEPTEMBER 29, 2011
- HubSpot Making a Splash in Marketing Automation with Performable Acquisition? ONPATH | TUESDAY, JUNE 21, 2011
- Live Webinar: 5 Killer Google AdWord Secrets Exposed ONPATH | WEDNESDAY, JUNE 15, 2011
- Sales Lessons from Pursuit of Happyness ONPATH | TUESDAY, APRIL 19, 2011
- Zone5ive - Integrating Social Insights for Salesforce.com ONPATH | THURSDAY, APRIL 7, 2011
- You’ve Got Marketing Automation. Now What? ONPATH | WEDNESDAY, MARCH 30, 2011
- Is Cold Calling for Losers? ONPATH | THURSDAY, FEBRUARY 24, 2011
- CRM and the Marketing Database: Data hygiene and more ONPATH | THURSDAY, FEBRUARY 3, 2011
- Is Telemarketing Dead? ONPATH | TUESDAY, FEBRUARY 1, 2011
- Social Media, and lead generation, is all about the humor ONPATH | FRIDAY, JANUARY 28, 2011
- The Importance of CRM Integration in Marketing Automation ONPATH | FRIDAY, JANUARY 21, 2011
- These B2B Leads Suck! Really? ONPATH | FRIDAY, JANUARY 14, 2011
- Ottawa Salesforce User Group Meeting - November 24th 2011 ONPATH | MONDAY, NOVEMBER 21, 2011
- (Free Webinar) How to be a Marketing Superhero 2 ONPATH | MONDAY, NOVEMBER 7, 2011
- Increase Your Income 1000% ONPATH | TUESDAY, OCTOBER 25, 2011
- How to be a Marketing Superhero ONPATH | WEDNESDAY, OCTOBER 12, 2011
- Is Face-to-Face Marketing "Old School?" ONPATH | TUESDAY, SEPTEMBER 20, 2011
- What are you doing to get ready for Dreamforce? ONPATH | THURSDAY, AUGUST 4, 2011
- CONSUMERWATCH: Plan for online child care registry ONPATH | FRIDAY, JULY 15, 2011
- Plan Now to Avoid Four Marketing Automation Roadblocks ONPATH | TUESDAY, JUNE 28, 2011
- Elevator Pitch: One Sentence Can Change Your Life ONPATH | THURSDAY, MAY 5, 2011
- OnPath Careers - We're Hiring ONPATH | MONDAY, FEBRUARY 14, 2011
- 6 Ways to be a Sales Superstar ONPATH | FRIDAY, DECEMBER 16, 2011
- Close the Gap to Close More Sales ONPATH | THURSDAY, JULY 28, 2011
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