Sat.Jan 12, 2013 - Fri.Jan 18, 2013

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Online Marketing: the Musical!

Tomorrow People

It’s here! The new musical you’ve all been waiting for. With plenty of great tips about online marketing, you simply must read about this spectacle. Tomorrow People copywriting intern and keen amateur showperson, Naomi Pelkiewicz , presents an all-singing, all-dancing duo: show business and the business of online marketing. ‘Two different worlds!’ you cry.

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How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark Consulting

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Marketers must really understand their audience’s needs in order to provide something of value that can lead to a conversion.

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Is Empathy The Secret Ingredient To A Social Business

Marketing Insider Group

What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. I have suggested combining the forces of predictive analytics, social media, big data and the cloud to define a new metric of marketing success called “ share of conversations.” But I’m not sure that is enough.

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5 Critical Things to Consider When Evaluating Lead Generation Companies

ViewPoint

The decision to add “tele” to your arsenal will soon be easy. If you don’t, you’re dead. What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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5 Ideas for New Business Blog Topics for a New Year

Writing on the Web

Let’s face it – Business blogging can get repetitive. It seems as if there are only so many blog topics out there for your readers, and you’ve exhausted them all. We know the key to a successful business blog is fresh content, which brings more reader who might be potential new clients. But what exactly does “fresh” content entail? New topics or a different perspective on a problem, or an innovative tip – these are all good.

More Trending

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10 Common Sense Ideas To Raise Your Klout Score

Marketing Insider Group

In the last week, 4 people have asked me this exact same question: What is Klout ? Must be a New Year resolution or something. Now I know all you “ social media divas ” out there who already know what it is, are tracking your score every day, and are praying someone will reveal the secret to a higher Klout score. Sorry. None of that here.

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Online Marketing: the Musical!

Tomorrow People

'It’s here! The new musical you’ve all been waiting for. With plenty of great tips about online marketing, you simply must read about this spectacle. Tomorrow People copywriting intern and keen amateur showperson, Naomi Pelkiewicz , presents an all-singing, all-dancing duo: show business and the business of online marketing. ‘Two different worlds!’ you cry.

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When I cross-post I do it mostly by hand (you should too)

Biznology

Writing once and sharing many is very compelling as is the sort of evergreen content that you can share and share and share. There are exceptions, of course, but you should think twice about automatically sharing everything. Why? Well, cross-posting tools don’t make your cross-posts look as good as they could. In this new world of Flipbook, Pinterest , and the new Google+ , you need to make sure everything looks right: the correct photo or image ( Facebook and Google + allows you to cycle

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Marketers Need to Adjust Their Focus

ANNUITAS

Author: Carlos Hidalgo @cahidalgo is CEO and Principal, ANNUITAS. A New Year is upon us and provides the opportunity to look at the past year and see how far we have come in B2B demand generation. The market is maturing as marketing’s strategic role in the enterprise is growing as demand generation is top of mind for organizations. However, it seems that with this elevated thinking the focus is not necessarily on the right things and as a result progress has been delayed.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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IBM Interact Adds Interactions to Enterprise Marketing Management

Customer Experience Matrix

My continuing tour of real time interaction managers landed with the good folks at IBM two weeks ago, where I caught up with what’s now IBM Interact. The product was originally launched more than a decade ago by Unica as Affinium Interact.* The concept of Interact has stayed quite consistent over the years, although the underlying technology has been overhauled several times.

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2013 Is Not the Year of Mobile!

Digital B2B Marketing

We see the predictions every year: This will be the year of mobile! Every year, the prediction falls short and every year the pundits dust it off and bring it back out. It isn’t because mobile adoption is slower than expected, or even because marketers aren’t paying attention to mobile. We won’t see the year of mobile because mobile isn’t a new channel we switch to, it is an evolution in behavior.

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21 stats show CMOs leap before they look at ROI

Biznology

Photo credit: Wikipedia. The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact a CMO has. After all, if an organization is going to succeed, it’s got to grow its customer base, and nobody’s better at doing that than a strong marketer.

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CMOs Must Know Big Data and Digital Marketing

Crimson Marketing

'I just read an interesting Forbes article which talks about the most sought after marketers are those who enhance their skills with the knowledge of Big Data and Digital Marketing. Today’s game has been transformed. Where consumers were annonomous previously, marketing now targets individual consumers whose behaviors and preferences can be known and predicted.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How Penn and Teller Turn the Audience Into Social Megaphones

Convince & Convert

One of the biggest mistakes brands are making in social is overemphasizing their owned media and underemphasizing their earned media. Companies are spending time and riches to acquire a larger audience so that they can talk at more people, while simultaneously ignoring the simple truth that those people aren’t just message receptacles, but also megaphones waiting to be activated.

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What Do You Do If Your Boss Doesn’t Get Social Media?

B2B Marketing Traction

Just do it. The proof is in the pudding, so you have to prove how social media gets results with Comments on your Blog , Impressions on a LinkedIn Company Page , Likes on a Facebook Company Page , and/or Followers and Conversations on Twitter. Create your own blog on Tumblr (it’s easy) and Twitter account. Post about your products, customer case studies, helpful how-to’s for customers.

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4 Great Content Marketing Examples

Biznology

Image via CrunchBase. Looking for inspiration? Here are a handful of very different content marketing examples worth examining. We’ve covered a lot of ground in this column over the past few months, from the importance of relationships to evaluating appropriate channels to measuring your content marketing’s effectiveness. In some of those columns, we’ve looked at examples of great content marketing, but I thought it would be helpful to gather a small collection of samples for i

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If Your Writing Sucks, So Will Your Content

Adobe Experience Cloud Blog

by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. Chris Penn recently wrote a post that perfectly sums up the current state of content marketing: “If 2012 was about the power of content marketing, then 2013 has to be about making content that doesn’t suck if we want content marketing to remain a viable method of reaching and acquiring new customers.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Convergence of Marketing and Journalism is a Recipe for Better Content

Convince & Convert

In this week’s Baer Facts, Kyle Lacy from ExactTarget and I talk about a recent blog post by social business smartie David Armano that illustrates an emerging marketing team structure that includes journalism/editorial guidance. This is an interesting and exciting development, as it wasn’t that long ago that marketing and journalism were like two beta fish in adjacent bowls.

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B2B Marketers – How to Make Your Website Mobile-Friendly

B2B Marketing Traction

I’m not the only one talking about the importance of implementing mobile marketing. It’s time to make sure that your website and other online marketing platforms show up clearly and consistently for all users, including those using smart phones and tablet devices. More people are browsing your website on their mobile device. I wrote about this in a blog post last month, 6 New Ideas for Your 2013 Marketing Plan.

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It’s All E-commerce: How Social, Local, and Mobile Affects Sales Online and Offline

Biznology

Yesterday’s Biznology® Webinar by our blogger Tim Peter was all about how the Web affects e-commerce. Does your business have an online shopping cart? Use third-party sites like eBay, Amazon, Etsy, or Expedia? Or do your customers walk into your store? With the rise of social, local, and mobile, your customers likely do all three, often at the same time.

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The Key to Sales and Marketing Alignment: The Sales Development Rep

Adobe Experience Cloud Blog

by Dayna Rothman To truly build a high-performance revenue engine, you need to have solid alignment between sales and marketing. One of the keys to creating this synergy is the effective use of a Sales Development Team (you may call this inside sales, lead qualification, or even business development). Your Sales Development Representatives (SDRs) have one exclusive focus: to review, contact, and qualify marketing-generated leads and deliver them to your Account Executives.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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3 Creative Ways to Leverage “Big Data”

Convince & Convert

Image via dermiller. We’ve heard the buzzword term, big data , in many different circles, referring to the ability to collect large sets of complex data that is normally difficult to filter. But, once companies have the data, what should they do with it? As Jay mentioned during the Social Pros Podcast with Chuck Hemann last year, “The future is not big data, the future is big understanding, and it’s not the same thing.

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Has B2B Social Media Marketing Crossed the Chasm?

B2B Marketing Traction

I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. Pragmatists unite – it may be time to think about getting on board. In 1991 Geoffery Moore published Crossing the Chasm , which described how technology products move from launch through adoption by mass markets. Not all technologies make it, because they can’t cross the chasm between techies who adopt new technology early and business pragmatists and conservatives who need to see proof,

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4 ½ Reasons To Avoid Using Celebrity Endorsements

Marketing Craftmanship

With those big guns, can we be sure that Tony’s not using HGH? Here are 4 ½ good reasons to avoid celebrity endorsements: OJ Simpson. Tiger Woods. Lance Armstrong. Oscar Pistorius. 4.5 Elmo the Muppet. The marketing world is littered with celebrity endorsements similar to these train wrecks. Yet companies will continue to dole out lucrative contracts to sports heroes, actors, politicians and other personalities du jour…in hopes of leveraging their popularity or notoriety.

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The Cost of Delaying Marketing Automation

Adobe Experience Cloud Blog

by Jon Miller You’re not a marketer if things aren’t hectic and your organization isn’t busy. In fact, it’s likely that you’ll encounter some resistance when you’re making a business case for marketing automation , whether stakeholders push back directly or simply get distracted. But don’t let the delay go on too long. Once you’ve determined you’ll benefit from the investment, you stand to suffer the cost of lost opportunity.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Empowering Employees with Social Business Strategy

Convince & Convert

Sandy Carter, IBM @sandy_carter. Sandy Carter , VP of Social Business Sales and Evangelism at IBM, joins the Social Pros Podcast this week to discuss social media versus social business, the importance of innovation in social business strategy, and how to keep customers and employees alike most productive and loyal. Read on for some of the highlights or listen below for the full podcast.

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Content Marketing Tools Series #10 Prezi

Ambal's Amusings

About Prezi. One of the greatest innovations in education was the blackboard. For the first time in history, teachers could present their lessons visually and engage students to participate in the conversation. The whiteboard has done the same for business—helping us to explore and share ideas more effectively. Prezi is a virtual whiteboard that transforms presentations from monologues into conversations: enabling people to see, understand, and remember ideas.

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Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value. Often, the value of marketing activity gets measured in tactical terms—such as volume of media exposure, website traffic, webinar attendance, email click-through rates, awards for civic participation and social media “Likes” and “Followers,” rather than by tangible business outcomes such as lead generation, con

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