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| Page 1 of 1 | Previous | Next | ONPATH FEBRUARY 1, 2012 Email Marketing vs. Marketing Automation It's been more than 10 years since Marketing Automation (MA) systems hit the market. Yet people still get confused about the differences between marketing automation and email marketing. So what exactly are the differences? Lauren Carlson, CRM Market Analyst for Software Advice, recently wrote an amazing article about this topic. Below are some highlights from Lauren's article. | |
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