Sat.Apr 10, 2010 - Fri.Apr 16, 2010

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5 Ways to Better Marketing Performance with Marketing Operations

Everything Technology Marketing

In my last post “ 5 Steps to B2B Marketing Success ” we established a simple approach to improving success in B2B marketing, starting with understanding your audience, building a strong value proposition, mapping out the buyer’s journey, building compelling messages and content, and finally, investing in robust marketing automation. Increasing Pressure on Marketing But how do you ensure that all this happens at peak efficiency, you are meeting your goals, and providing solid quantifiable return

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How to Find Killer Topics for Blog Posts

Webbiquity

There have been many excellent pieces written on how to find topics for blog posts, such as The best 50 blogging ideas to choose from by Aswani Srivastava and How to find topics for your blog posts from Mike Consol. But the most powerful blog posts are those that answer questions your readers have. What kind of question? There are a couple of obvious criteria: first, it has to be an important question, not a trivial one—and the more important, the better.

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Lead Nurturing Checklist for Marketing Automation

LeadSloth

If you want to make a start with Lead Nurturing, what are the right questions to ask? And what are the decisions that you need to make? In this post I present a short checklist of questions to ask before you get started with lead nurturing: Do you want to nurture new leads, existing leads or both? How do you to segment your audience? Do you want a linear drip campaign, or rule-driven dynamic campaign (flow chart).

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The 10 Rules for Creating a Buyer Persona: Rule 1

Tony Zambito

Image by False Positives via Flickr. The rise in popularity of buyer personas has also meant a rise in people getting them wrong.  The building awareness of the term and the idea of using buyer personas in marketing on a mass level can be traced to David Meerman’s Scott book, The New Rules of Marketing & PR.  My partner Angela Quail and I worked with courageous companies who were early adopters of buyer personas after Goal Centric launched the buyer persona methodology in 2

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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SAS, Unica and smartFocus Add Social Media Features

Customer Experience Matrix

Summary: major consumer-oriented marketing automation vendors have all added some type of social media capabilities. But some focus on monitoring conversations while others help marketers send more messages. Be sure you know which you're getting. On Monday, marketing automation vendors SAS and Unica both announced new social media capabilities. SAS provided quite a bit of detail while Unica did not , so I can’t compare the two announcements in depth.

More Trending

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Understand the Full Buying Process of your Buyers

Ambal's Amusings

As social media providers become more focused on understanding true influence, how will the value and measurement of significant social influencers change? Why should marketers develop your subject matter experts as key industry influencers and thought leaders? We asked Steve Woods "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?

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The 10 Rules for Creating a Buyer Persona: Rule 3

Tony Zambito

Image by nubui via Flickr. Did you ever have one of those sleepless nights in a Godforsaken hotel and you find yourself channel flipping?  You 100k miles per year executives know exactly what I am talking about.  You suddenly hit an infomercial promising you earnings twice to three times what you are making now and you only have to work as little as 10 hours per week.  Infomercials are good at this.

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It’s official: Marketing owns social media management. Now what?

Chris Koch

We just completed our ITSMA survey on social media. I’ll be reporting some of the major findings here and at ITSMA.com over the coming weeks. But one finding sticks out. Marketing owns social media management. That’s right. It’s our job. In our survey, we asked, “In your company, is marketing the catalyst for social media being used by others in the company (product development, HR, etc.)?

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Trade Show Tricks to Maximize B2B Marketing ROI

B2B Marketing Traction

Tweet. Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. But it’s no longer enough to just show up, exhibit and leave. Here are six trade show tips to help you maximize return on your investment and, in some cases, even reduce your costs. Be a speaker at the conference. A conference speaking gig positions you as an industry leader and creates instant credibility.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Focus on Creating a Good Content Strategy

Ambal's Amusings

Marketers should focus resources by creating a good content strategy. Jonathan Kranz urges B2B brands to make great strides with relevant content and forming communities. We asked Jonathan Kranz "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Jonathan Kranz is the author of The eBook eBook: How to Turn Your Expertise Into Magnetic Marketing Material and coauthor of The Content Marketing Playbook.

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The 10 Rules for Creating a Buyer Persona: Rule 2

Tony Zambito

Image by Trinity via Flickr. If you’ve visited Fisherman’s Warf in San Francisco, you’ve undoubtedly encountered the many street vendors.  One of the most visible is those who promise to draw your caricature profile on the spot.  My answer to them these days when they “bark” at me to sit down and have my profile drawn is – “if you can make me look 10 years younger, I’ll do it!

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5 Keys to Effective B2B Content

B2B Memes

Photo by Brenda Starr. For the last couple of weeks, I’ve been working on a project that involves reading a bunch of feature articles from a wide range of B2B publishers. It’s been, surprisingly, an inspiring experience. Why the surprise? I guess because there’s so much gloom and doom surrounding the future of B2B publishing. The grim outlook makes it easy to forget just how much superb work is still being done by B2B journalists.

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The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Key to Social Media Success is Just 2 Letters April 14th, 2010 |Written By: Jay Baer | View Comments Tweet I’m sitting in a restaurant in Cincinnati recently, surrounded by televisions with the sound turned

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Choosing The Right Social Sharing Options for B2B Content

Proteus B2B Marketing

There seem to be so many social media sharing options today at the bottom of blog posts, web pages and other content marketing assets. I’ve seen some blog posts that include as many as twenty different social sharing options at the end of the post. I’m afraid when there are that many choices, people will [.]. Tags: B2B Social Media b2b blogging content marketing.

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The Emergence of the Social Business Persona

Tony Zambito

Image by webtreats via Flickr. The impact of Social Business is proving to be a seminal period in our history.  As the Internet changed our very means of how we view information, social media technology and social media channels are changing our views of customer relationships and conversations.  Last year we saw some very profound thinking presented on social business.  The most impactful I believe has been the work of David Armano who is currently with Edelman Digital and als

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Ditch the Shotgun Lead Generation Approach: Increase results by 60%

ViewPoint

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Why Content Marketing Matters To Me And Should To You

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why Content Marketing Matters To Me And Should To You April 15th, 2010 |Written By: Jay Baer | View Comments Tweet Last week, Joe Pulizzi and his merry band of content strategists at Junta42 released new metrics

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Don’t Miss MarketingProfs B2B Forum: May 3-5, Boston

Proteus B2B Marketing

It’s only a few weeks away now, and it’s sure to be one of the best 2010 conferences exclusively focused on B2B Marketing. If you haven’t already done so, be sure to register for MarketingProfs Business-to Business Forum 2010. It’s in Boston on May 3-5. There are more than seventy speakers. 35 individual sessions. Four concurrent [.]. Tags: Events b2b blogging B2B Marketing B2B Social Media.

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Selling Magic - now that's a brand

Dahle Communication

 Last week, I finished my first ever visit to Disney World in Florida. During my time there, I made a few observations and what I've noticed is that Disney takes it brand very seriously - at least at Disney World.  Over the years, Disney has made some of the most memorable movies of all time. As a child, you've probably seen a good portion of the Disney movies out there: Bambi, Pinnochio, Beauty & the Beast, Cinderella, Snow White, etc.

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Alinean Announces Migration of Sales & Marketing Tool Platform with Microsoft Developer Tools

The ROI Guy

Our latest press release pre-announces our new XcelLive(TM) platform, a revolution of our existing Assessment, ROI and TCO tool SaaS, which works with Microsoft.NET, Microsoft Silverlight, and Windows Azure to Improve User Experience, Agility and Reduce Costs. The platform is migrating from a legacy Java solution. This new Microsoft-based toolset will help enable B2B vendors to develop new sales tool campaigns more quickly, converting existing spreadsheet-based tools to rich internet application

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Best Advice Has No Shelf Life April 13th, 2010 |Written By: Jay Baer | View Comments Tweet Who Influenced You?

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Don’t Miss MarketingProfs B2B Forum: May 3-5, Boston

Proteus B2B Marketing

It’s only a few weeks away now, and it’s sure to be one of the best 2010 conferences exclusively focused on B2B Marketing. If you haven’t already done so, be sure to register for MarketingProfs Business-to Business Forum 2010. It’s in Boston on May 3-5. There are more than seventy speakers. 35 individual sessions. Four concurrent [.]. Tags: Events b2b blogging B2B Marketing B2B Social Media.

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More best-practice pointers for effective B2B email marketing

EMagine B2B Blog

Email is a favored B2B marketing tactic, relied upon by many of our clients. For that reason, we try to track and pass along the latest expert thinking on the subject …for example, our recent post “7 tips for improving your email marketing effectiveness.” Given the ever-increasing hazards of overflowing in-boxes and spam filtering, it [.]. Tags: B2B Web Strategy email.

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Selling Software to the C-Suite REQUIRES Quantified Value

The ROI Guy

In a recent article on Sandhill.com, Selling Software to the C-Suite, Stephen J. Bistritz outlines how presenting the value proposition is important in a down economy, and that throughout the buying cycle there are multiple opportunities to communicate value. 1) Value Proposition - early in the lifecycle you can guess at customer needs and propose how the solution mught derive value 2) Value Hypothesis - during engagement with the customer you can investigate pain points and how the solution can

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B2B Marketing: How To Understand What Your Customer Wants To Know

Brainrider

It’s always about the customer is one of our favorite Marketing Sherpa tips, here are some practical tips on how we apply it. The post B2B Marketing: How To Understand What Your Customer Wants To Know appeared first on Brainrider.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Who Clicks on Mobile Ads? Symbian, Feature Phone and Windows Mobile Users

readwrite

According to Smaato , a mobile ad optimization and advertising company, Internet users on Symbian phones, feature phones and Windows Mobile phones are far more likely to click on mobile ads than users on iPhones, Android phones, Palm devices and Blackberries. To get this data, Smaato , analyzed over 4 billion ad requests on 36 mobile ad networks. Worldwide, the click-through rate (CTR) for Android users declined markedly over the last two month.

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Want leads for less? …use inbound marketing.

EMagine B2B Blog

We’ve blogged before about inbound marketing – “pull” marketing tactics such as search, blog and social media – being the wave of the future in terms of how your B2B’s prospects want to work with you. We’ve also been pretty sure it’s also less expensive… but now there’s proof, according to research data from HubSpot, summarized [.]. Tags: B2B Web Strategy Lead generation.

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ShoreTel guarentees TCO savings for UC solutions

The ROI Guy

Knowing how important value is for today's economic buyer, ShoreTel has just announced an innovative program for its customers - a Total Cost of Ownership (TCO) savings guarentee. ShoreTel, with a low up-front cost and less complex solution than the competition has demonstrated a clear cost advantage versus competitors such as Cisco, Avaya, Nortel and Mitel.