Tue.Jun 28, 2016

OnPath

Trending Sources

My PocketCHIP is a portable Linux box

Biznology

Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. My first job after college was managing a room full of Sun SPARC Solaris pizza boxes. My second job was as LAMP technologist —  Linux , Apache, MySQL , and PHP — but in my case it included Python and Zope, too. So, even though I am now a PR shill and marketing hack, my roots hold deeply to my geeky past. To me, Linus Torvalds is a saint and when I visited Helsinki in 1996 it was a pilgrimage. Neither C.H.I.P.

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Content Source: The Secret Sauce To Quality Content

B2B Marketing Insider

My cousin arrived from California the other day. As we sat enjoying a bottle of his excellent homemade Cabernet, he told me about his decades long wine-making hobby. Turns out there are many ways to screw up wine in the production process (technical term). But if you don’t begin with the right, quality grapes, there’s little you can […]. Content Marketing

21

Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure

B2B Marketing Insider

Forrester reports that 99% of leads do not convert. LinkedIn reports that 87% of leads do not convert. So why are marketers so focused on lead goals and cost per lead when it comes to LinkedIn marketing and social selling? believe this is giving marketing a false sense of LinkedIn success or failure. Here […]. Content Marketing Cost per lead LinkedIn LinkedIn Marketing LinkedIn Success

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Why Clients Undervalue Your Agency (And How to Make It Stop)

Hubspot

In Lady Windermere's Fan , one of Oscar Wilde's characters describes the cynic as someone "who knows the price of everything and the value of nothing.". It's fair to call CEOs and CFOs cynics when it comes to their marketing budgets. Rarely do client-side decision makers report to their fellow C-suiters the value your agency provides. Nothing Is More Valuable Than Perceived Value. conundrum.)

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Easy Ways to Increase Registration and Attendance for Your Webinars

SnapApp

Webinars, as you likely know, are a useful tool to disseminate information, answer customer queries, and generate leads. That is, if you can get anyone to register for it. Then, if you do get people to register, there’s no guarantee that any of them will actually show up on the day of the webinar. It’s a well-known problem, and there are many possible solutions. Some simple fixes, like optimizing the date and time at which you hold the webinar, can make a significant difference in your attendance numbers. Changes like that can only do so much, though. How Do You Get People to Register?

9

The Complete Guide to Instagram Advertising [Ebook]

Hubspot

As of just last week, Instagram hit a major milestone : the platform doubled its monthly active users to 500 million in just two short years. What's more, over half of those monthly users -- 300 million, to be exact -- are active on the platform daily. That's a whole lot of action. All that said, it should come as no surprise that Instagram has become a place of interest for businesses.

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How to Increase Your Authority with Evergreen Content

B2B Marketing Insider

Evergreen content can help you grow your business along with your authority, but do you know what evergreen content is? Evergreen content in the most basic definition is content that is optimized for SEO the right way and has no expiration date that will maintain your expertise and authority for a long time period. As […]. Content Marketing

6

Why Your Brain Craves Vacation Time [Infographic]

Hubspot

When's the last time you took a real vacation? Not just a long weekend, but a real vacation -- one with some serious rest and relaxation time? If you're scratching your head, you're not alone. In fact, according to the U.S. Travel Association , workers typically fail to take even five vacation days a year. But you're not doing yourself any favors by riding out the wave at work.

6

Six thought-provoking and profound marketing trends

grow - Practical Marketing Solutions

Each year, Mary Meeker compiles a wide-ranging report on the top Internet trends  on behalf of venture capitalist firm KPCB. The report goes on for 213 pages. And do you have time for that? That’s why Tom Webster and I distilled the report into the profound marketing trends that will have the biggest impact on you. Will Facebook need to get into the music business? Pretty interesting stuff?

5

How to Talk to Your Boss About Your Career Path

Hubspot

A couple of my teammates recently launched a tool called The Next Five to help people navigate through those times in their career where they're feeling kind of stuck. You know, when you're just not sure what the next step is on your career path. So I did a little research to see how often people are actually talking with their managers about the next steps on their career paths. years. sometimes.

4

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

There’s a “C Change” Underway: CMOs and CIOs Are Aligning for Digital Disruption

Modern B2B Marketing

Author: Jim Kowalski The phrase “sea change” is used to indicate significant transformation, usually for the better, and is derived from William Shakespeare’s work “The Tempest” (“nothing of him that doth fade; but doth suffer a sea change; into something rich and strange”). Today, it’s often used in business to describe a change in strategy or direction of a company, or a new disruptive product or business model that instigates growth. Fast forward to today, and we both see these worlds merging at a rapid pace, portending significant opportunity for improvements and change.

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The Basics of B2B Social Media Marketing Strategy

Type A Communications

June 28, 2016 by Tom Pick Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels. read more. B2B Marketing Content Marketing Strategy Social Media content marketing strategy Tom Pick Webbiquity

2

What does intent data mean for the data-driven marketer?

Infer

This byline by Infer’s Sean Zinsmeister was originally published on Marketing Land. Columnist Sean Zinsmeister takes a deep dive into intent data, explaining how you can use it to increase your predictive power and revenue. As big data increasingly becomes more accessible, marketers are looking for ways to make it more scalable and actionable in order to better target prospects in various stages of the buyer journey. Intent data is synonymous with this topic, but it understandably causes a great deal of perplexity for many marketers. Defining intent data and its uses. Is it predictive?

2

B2B Marketing Needs One Giant Step…Backwards

Marketing Craftmanship

In the dark ages of B2B marketing communications, circa 1980, the goal was to get your snail-mailed communications past the office gatekeepers (a/k/a “executive assistants”), and onto the desks of your targeted decision-makers. Most often, however, the sheer volume of first-class mail processed every morning by office gatekeepers made it more likely that your personalized pitch letter and costly sales brochure would end up, unopened, in the garbage can. Dead on arrival. But starting in the mid-1990s, corporate adoption of email communication changed the dynamics of direct marketing.

2

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

From Mealy to Meaty: How to Create Better Content

Act-On

Many of us content marketers have been operating under a faulty premise. We think more is always better. Every year, we’ve made it a priority to create more and more content. Even this year, 76% of B2B content marketers say they will create more content. For B2Cers, the figure is 77%. But does more content result in better content? mandate is not getting us very far. So what to do?  . Heck, yes.

1

How To Measure Influencer ROI – Infographic

Opentopic

Opentopic blog >> opentopic.com Influencer marketing works by placing attention on key individuals instead of spreading the attention on the entire market. Before launching an influencer marketing campaign, it is important to know how to measure the ROI of your program. The below infographic goes into more detail about the best practices and the best metrics for reviewing your next. Marketing ROI Cmo marketing roi

0

Which Marketing Channels Deliver the Biggest Impact on ROI?

Opentopic

Opentopic blog >> opentopic.com Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Request a demo opentopic.com – Read complete article here. Marketing ROI Cmo marketing roi

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Digital for all, now!

Opentopic

Opentopic blog >> opentopic.com In today’s economy, digital transformation is unavoidable. The future no longer belongs to the best-performing firms, but to the most agile and innovative. The digital revolution has seen the emergence of new entrants that are fundamentally changing their business sectors and this is putting the future of non-digitalised organisations at risk. Half a century ago, the. Marketing ROI Cmo marketing roi

0

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

What Every Retailer Needs to Know about Email Marketing

Opentopic

Opentopic blog >> opentopic.com From new product announcements to promoting sales, celebrating customers, or recommending products, retailers around the world are using email marketing to drive sales. And thanks to email automation, many are setting up and sending campaigns that are triggered to send at just the right moment. As a retail marketer, you know that email is an important. Marketing ROI Cmo marketing roi

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#MobileFocus: Mobile apps have changed communication

Opentopic

Opentopic blog >> opentopic.com Mobile applications, or apps as they are known, have fundamentally changed the way people interact with the world, connect and communicate. Many SMEs want to develop products, like apps, to differentiate themselves in the market. Q: Where do ‘apps’ fit into mobile strategy? Q: Does every business need an app? Q: Why should marketers and clients. Marketing ROI Cmo marketing roi

0

Modular “IT Change Kit” Modernizes Organizational Change Management

Opentopic

Opentopic blog >> opentopic.com Receive press releases from Frank IT Change Kit: By Email The need to accelerate IT change. By 2017, North American organizations will spend more than $1 trillion on new technology to improve their businesses* but struggle with successfully implementing it: the Frank IT Change Kit works like an insurance plan to optimize the ROI on this. Marketing ROI Cmo marketing roi

0

Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!

Opentopic

Opentopic blog >> opentopic.com Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. There are far too many “experts” preaching their “get rich quick schemes” or touting that “Facebook marketing is free,” that it unfortunately gives even smart marketers new to earned, Marketing ROI Cmo marketing roi

0

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

ADMA launches content marketing advisory group

Opentopic

Opentopic blog >> opentopic.com Association hopes to launch a framework for measuring the ROI on content marketing in the next 9-12 months The Association for Data-driven Marketing and Advertising (ADMA) has taken the wrappers off a new content advisory group aimed at helping brands improve their content marketing smarts. The ADMA Content Collaboration will focus on providing tools and resources. Marketing ROI Cmo marketing roi

0

State of Play: Benchmarking Content Marketing – The Financial Services Forum

Opentopic

Opentopic blog >> opentopic.com We are delighted to be working with Editions Financial and dianomi to launch the fourth ‘State of Play’ benchmarking survey of Content Marketing in the Financial Services sector. Please take just two minutes to complete the survey and you could win a workshop with a Content Strategist, who will provide recommendations to help you achieve your. Marketing ROI Cmo marketing roi

0

How to Achieve Explosive List Growth [7 Case Studies] – Marketing Blog for Conversion Rate Optimization Experts

Opentopic

Opentopic blog >> pagewiz.com According to findings by The Relevancy Group, email alone drives the same amount of revenue as social media, website, and display ad combined. This is corroborated by data from the Direct Marketing Association which revealed that marketers can expect an ROI of $38 for every $1 spent on email marketing. study from Monetate that analyzed. Marketing ROI Cmo marketing roi

0

#MobileFocus: Mobile apps have changed communication

Opentopic

Opentopic blog >> bizcommunity.com Mobile applications, or apps as they are known, have fundamentally changed the way people interact with the world, connect and communicate. Many SMEs want to develop products, like apps, to differentiate themselves in the market. Q: Where do ‘apps’ fit into mobile strategy? Q: Does every business need an app? Q: Why should marketers and clients. Marketing ROI Cmo marketing roi

0

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

ADMA launches content marketing advisory group

Opentopic

Opentopic blog >> opentopic.com Association hopes to launch a framework for measuring the ROI on content marketing in the next 9-12 months The Association for Data-driven Marketing and Advertising (ADMA) has taken the wrappers off a new content advisory group aimed at helping brands improve their content marketing smarts. The ADMA Content Collaboration will focus on providing tools and resources. Marketing ROI Cmo marketing roi

0

State of Play: Benchmarking Content Marketing – The Financial Services Forum

Opentopic

Opentopic blog >> thefsforum.co.uk We are delighted to be working with Editions Financial and dianomi to launch the fourth ‘State of Play’ benchmarking survey of Content Marketing in the Financial Services sector. Please take just two minutes to complete the survey and you could win a workshop with a Content Strategist, who will provide recommendations to help you achieve your. Marketing ROI Cmo marketing roi

0

Digital for all, now!

Opentopic

Opentopic blog >> raconteur.net In today’s economy, digital transformation is unavoidable. The future no longer belongs to the best-performing firms, but to the most agile and innovative. The digital revolution has seen the emergence of new entrants that are fundamentally changing their business sectors and this is putting the future of non-digitalised organisations at risk. Half a century ago, the. Marketing ROI Cmo marketing roi

0

Three Questions to Align Your Strategy, Marketing and Sales

Opentopic

Opentopic blog >> sherpablog.marketingsherpa.com When the business strategy isn’t linked with sales and marketing, the result is that marketers and sellers end up working harder, not smarter. This has a multi-billion dollar impact. Most companies struggle with this according to the Frank Cespedes, author, and Senior Lecturer at Harvard Business School: “Selling [or marketing,] no matter how clever and creative, Marketing ROI Cmo marketing roi

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Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Modular “IT Change Kit” Modernizes Organizational Change Management

Opentopic

Opentopic blog >> pr.com Receive press releases from Frank IT Change Kit: By Email The need to accelerate IT change. By 2017, North American organizations will spend more than $1 trillion on new technology to improve their businesses* but struggle with successfully implementing it: the Frank IT Change Kit works like an insurance plan to optimize the ROI on this. Marketing ROI Cmo marketing roi

0

Unlocking the Mystery of Consumer Behavior with Psychology

Ceros

This post, Unlocking the Mystery of Consumer Behavior with Psychology , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! seriously hate clothes shopping. Every time I have to go buy a new pair of jeans, I put it off for as long as possible. hope against all the hope that somehow, the holes in my current pairs will magically patch themselves, that the dye will resaturate as they sit faded and grey in my closet. So far, my wardrobe hasn’t been very cooperative. Why is shopping such a traumatic experience for me?

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The Psychology of Behavioral Targeting Goes Deeper Than You’d Think

Content Standard

Brands have long known that the more personalized they make content, the more effective it is in engaging people. New research shows that the psychological effects of behavioral targeting might be a lot stronger—targeted ads may actually change how users feel about themselves, in addition to driving purchasing behavior. The Experiment. not browsing) were not as interested in the Groupon.

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