Fri.Dec 02, 2016

Trending Sources

How to Automate Your Account-Based Marketing Strategy

Modern B2B Marketing

Author: Patrick Groover Marketers are always looking for the next best thing. So it’s no surprise that with the evolution of account-based marketing and technologies that enable it, B2B marketers are paying attention and trying to figure out how they can implement an account-centric approach. Audience Management for  Account-Based Marketing . Nimbleness in Building Aggregate Audiences.

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How to Build a Memorable Personal Brand on Twitter

Hubspot

Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out? We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. Check it out below. How to Build a Memorable Personal Brand on Twitter. Step #1: Follow the leaders. Repeat.

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Hear What Matt Heinz Has To Say About Attribution [VIDEO]

bizible

Matt Heinz, President and founder of Heinz Marketing , gave a presentation on how to achieve measurable results through attribution. We've cut the video to just the meat, which at under fifteen minutes long is concise and powerful. Here it is: 14:02. 14:02. Speed. Quality. 1080p. About Wistia. Report a problem. Thanks for reporting a problem. Which of these best describes the problem? Cancel Send.

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3 Ways to Optimize Customer Experience Via Email

It's All About Revenue

The pressure to create and maintain a stellar customer experience is a daunting challenge faced by brands, and the onus is increasingly falling on marketers to own the strategy and tactics to deliver on the promise of delight. The CX quest is on. Gartner estimated that by this year, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago.

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The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

More Trending

Laying the Foundation for a Data Team

Opentopic

After a hugely popular post by Oliver, our Head of Engineering, ‘Building a Modern Bank Backend’ (which you should definitely check out), I wanted to write about how we’re building our data team. At Monzo, we want to build the best bank account in the world. Today, more than ever before, data is central to creating wonderful customer experiences and. The post Laying the Foundation for a Data Team appeared first on Opentopic. Brands & Marketers

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Three Key Best Practices for Combining Profit and Purpose

B2B Marketing Insider

There is little doubt that sustainability provides business value, particularly when those initiatives are part of the core business strategy. It certainly worked for Unilever. The company has provided the world with substantial evidence that embedding sustainability into the organization’s strategy, brand, and innovation drives business growth. Marketing Strategy

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Filtering Marketing Data for Improved Insights

Hive9

Conventional wisdom holds that the more marketing data we have, the better. Data can show us so much, but it seldom comes in a that’s actionable or easy to understand. And the more data we track, the harder it can be to translate it into meaningful insights. Hive9 Data Visualization Marketing Insights

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Cybersecurity in a hyper-connected smart city

Biznology

In our days we read more stories than ever about the current size of the IoT field. The fact that we can connect any possible device on the Internet and become capable of understanding the context in real time and making decisions based on the most accurate description of the situation opens new eras where we can develop business and opportunities. Smart cities are a constant developing concept.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

10 Productivity Hacks to Transform Any Business Meeting

LEADership

I wanted to talk about something a little different today – it’s an issue that almost every business has to deal with at some point or another and many businesses deal with on a regular basis. want to talk about wasteful meetings. About 11 million formal meetings are held in the US each day and the average worker attends 8-12 of them per week, depending on their seniority level. 

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Why Your Brand Storytelling Strategy Should Take a Stand

Content Standard

Picture this: you’re a successful chief marketing officer overseeing the brand storytelling process at the headquarters of a multinational textile manufacturing company. Textiles may not be the sexiest industry out there, but it’s still a huge and very international space. As a result, your company has a direct stake in international trade agreements. ” That gets your attention.

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Tried and Tested Messaging Validation

Akoonu

With messaging, there’s a lot at stake. Messaging impacts your Marketing team’s ability to produce the right content and run successful, targeted campaigns. It also affects your Sales team’s ability to bring in revenue. Brand Identity, Positioning, and Messaging

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7 Holiday Fundraising Tips for Non-Profits

Vertical Response

While retailers are in the midst of their busy season, so are nonprofits. survey from Blackbaud shows that charities raise more than 25 percent of their annual contributions in November and December. GivingTuesday may be in the rearview mirror, but there’s still plenty of time to boost contributions before the end of year. Here are seven tips for last-minute fundraising. Tip #7: Be specific.

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

How to Use Case Studies to Maximize Your Lead Generation Success

B2B Lead Blog

In the age of digital, there are more types of content than you can shake a stick at. From email to the infographic, blogging to social — you literally could produce a new type of content every day of the month and never run out of options. Amid the fray is the case study. Case […]. Lead Nurturing lead nurturing

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Automated Behavioral Segmentation: Personalized in Real Time

ActiveDEMAND

Automated Behavioral Segmentation: Personalized in Real Time Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. By adding automation, marketers can adapt the visitor’s experience in real time, to help guide their sales journey and ultimately achieve the desired conversion or outcome. Personalizing the content makes this a reality.

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How a Content Operation Benefits Front-Line Marketers

Kapost

As marketers, we’re contending with unprecedented complexity and pressure to deliver results in the digital era. Kapost and other B2B marketing experts, including SiriusDecisions, advocate for the implementation of a content operation to manage this pressure and complexity. Most marketing departments struggle with teams working in disconnected silos. Sounds great, right? And so on.

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