Wed.Jan 09, 2013

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Four Incredibly Naive Things People Say About Online Marketing

Tomorrow People

Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. Here are some of the worst offenders. This news just in : people in pubs talk very confidently about topics they know nothing about. And there’s no topic people dismiss as foolishly as the world wide web.

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2013: No Marketing Goals This Year, Just One Word

Writing on the Web

No goals for 2013. I’m not setting any marketing goals this year. Goals are bad. I am not kidding, and there’s research to prove it. This isn’t just me trying to avoid feelings of failure when I’m not seeing immediate results. Here’s an excerpt from Peter Bregman’s blog Consider Not Setting Goals for 2013 on HBR: It’s not that goals, by their nature, are bad.

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Four Incredibly Naive Things People Say About Online Marketing

Tomorrow People

'Working as the editorial manager here at inbound marketing agency Tomorrow People , I can’t believe the naive comments about online marketing I hear people state as gospel. Here are some of the worst offenders. This news just in : people in pubs talk very confidently about topics they know nothing about. And there’s no topic people dismiss as foolishly as the world wide web.

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How to think about differentiation for your business

Biznology

Photo credit: Rev. Xanatos Satanicos Bombasticos (ClintJCL). I read about this last summer, but one of my daughters called it to my attention again–a restaurant in Los Angeles that offers a 5% discount for tables that turn in all their cell phones for the duration of the dinner. So, instead of jamming cell calls and other onerous ways of forcibly stopping people from using their favorite screen, this establishment is going for something different.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Refresh Your Best Marketing Content

WriteSpark

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. But equally valuable marketing opportunities may await you in the old--through a relatively simple, fast, and inexpensive refresh of your best existing materials. For example, look at white papers and ebooks where the core content is still relevant, but information such as market statistics, application examples, and messaging

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Refresh Your Best Marketing Content

WriteSpark

At the beginning of the year, your content marketing plans are likely focused on new, new, new: New white papers, sales brochures, Web articles, and customer case studies. But equally valuable marketing opportunities may await you in the old--through a relatively simple, fast, and inexpensive refresh of your best existing materials. For example, look at white papers and ebooks where the core content is still relevant, but information such as market statistics, application examples, and messaging

Planning 120
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Dominating the First 100 Days in a Foreign Market [Infographic]

Adobe Experience Cloud Blog

by Jason Miller Expanding into new regions is an essential growth strategy for many B2B companies, but it’s not easy to get it right. There are many factors to consider, from finding the right skills to getting your marketing activities aligned to local cultures and customer needs. As your company seeks to increase its revenue and expand its territory into new markets, a strategic plan is necessary if you want a positive return on your investment.

Planning 102
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Why Email Volume Won’t Decrease

Convince & Convert

There have been several blog posts and predictions recently ( most notably this one from Ryan Holmes, the CEO of Hootsuite ) prognosticating that email volume will diminish in 2013, as consumers make greater use of collaborative messaging tools like Chatter and Yammer. I don’t buy it. See this week’s The Baer Facts (a weekly video rant series I do with ExactTarget ) to find out why.

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28 Quick Tips for Customizing Your Email Preference Center

Hubspot

Sure, the email subscription preference center may seem like a boring, utilitarian part of your email marketing , but things aren't always what they seem, are they? In reality, the email subscription preference center (phew. say that five times fast) is actually a fantastic piece of marketing real estate! It allows you to retain subscribers, grow your reach, build brand loyalty, and gather valuable feedback.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Social Media and Interactive Content: Why Businesses Need to Engage

SnapApp

Imagine a brick and mortar store without sales associates helping customers. Imagine a restaurant without a wait staff catering to its clientele. It just seems wrong, doesn't it? We expect people to be there as needed when we're shopping, and part of the whole allure of dining out is the convenience of being waited on. Five to ten years from now, however, it will probably be just as difficult to imagine a company operating online without some sort of social media or interactive strategy.

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Nine Expert Marketing Strategy Guides

Webbiquity

January is a great time to take a step back from day-to-day tactics and ask the Big Questions; or in cliché form, to look at the forest rather than the trees. Who are (really) your best customers? Why do they (really) buy from you? How has the way buyers in your market make procurement decisions changed? How can your organization utilize social networking principals and tools to improve operations across departments?

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30 Careless Mistakes That Will Totally Muck Up Your Marketing

Hubspot

We've all had those moments. You know, the ones when you do something completely careless or idiotic, and then quickly follow up with a Ron Burgundy-esque thought like, "I immediately regret this decision". or a more classic example, the Homer Simpson "D'OH!". But how much worse is it when that "D'OH!" moment comes right after you hit "send" on that really, really important marketing email , only to realize there's a big, glaring typo in the subject line?

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How Big Brands – With Help From Google & Yahoo – Finance Online Piracy

readwrite

Are major brands funding online piracy? The answer is yes, even if they’re not fully aware of what they’re doing. That’s the clear conclusion of a recent report out of USC’s Annenberg Innovation Lab , which says the top ad networks finance 86% of sites that feature illegally distributed content. The results, which named Google and Yahoo among the top offenders, used Google’s own Transparency Report to name the 10 ad networks with most takedown requests under the Dig

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Create Top-Notch Visual Content in PowerPoint [Tutorial]

Hubspot

Want to hear a secret? Almost every image associated with my recent blog posts has been made in PowerPoint. Yep, whether starting from scratch or purchasing a photo to build off of, PowerPoint is my secret design weapon. I've even used it to create, and write tutorials on traditionally "designed" things like CTAs and infographics. Even now, when I launch a new marketing offer, I create an accompanying visual -- whether it's an infographic or just a picture to post on Facebook -- in PowerPoint to