markempa

APRIL 15, 2012

Tweet Confession: I wish I could flash this across every marketer’s computer screen the moment it powered up: A universal lead definition (ULD) clarifies what a lead is to everyone in your organization. It also: Fits the profile of your ideal customer. Has been qualified as sales-ready. Spells out the responsibilities and accountabilities of Sales and Marketing.

Sales Qualified Leads 259

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Resources 259

Customer Experience Matrix

APRIL 15, 2012

One of the things I’m enjoying about my new role as head of analytics at Left Brain DGA is being closer to hands-on marketing than I was as a consultant. This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?” That one came up last week and led me to review my files on industry benchmarks.

Advertising Benchmark 186

Advertising Benchmark Eloqua B2B Click Rate 186

Everything Technology Marketing

APRIL 15, 2012

For B2B marketers, webinars are not only a great lead generator and essential part of a solid content marketing strategy, they can also offer a great educational opportunity to learn what other marketers are doing to drive awareness, engage prospects, and generate revenue. Here are a couple of new marketing webinars you might enjoy. For a complete list of B2B marketing webinars, check out the B2B Technology Marketing Channel on BrightTalk.

Webinar Metrics 108

Webinar Metrics B2B Marketing B2B Case Study 108

SnapApp

APRIL 15, 2012

The goal of content marketing or any marketing for that?matter is to have your information shared with as many people as possible. Twitter makes it easier than ever before to reach massive audiences with a few?simple clicks, as long as your content is share-worthy. So, is it the best Twitter strategy to simply copy and paste?your blog?s headline into your feed?

Twitter 48

Twitter Copywriting Custom Publishing Trends 48

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Loyalty

Convince & Convert

APRIL 15, 2012

This one is true. I just know it. Numbers don’t lie. But sometimes we lie to ourselves about what numbers represent. Last week, I wrote a post about new research from ExactTarget that studied Americans’ digital channel preferences. It was a lengthy report, but what stood out for me was the finding that only 5% of us prefer promotional offers from brands to show up in social media – even brands we have given permission to contact us.

Social Media 125

Social Media Research Media Sample 125