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| Page 1 of 1 | Previous | Next | NUSPARK JULY 30, 2011 Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing. The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions. It’s my job to stay abreast of these new features and recommend to clients where appropriate. Here’s a couple to consider (promise to explain easily!) FYI: Click Images to Enlarge! Call Metrics (or can be called Call Tracking). Calls divided by impressions! | NUSPARK OCTOBER 28, 2011 Is Blogging Right for my Business? The Benefits of a Business Blog The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. What are your goals? Thought leadership, SEO, lead generation? How do I get people to read it? How to I build subscribers? Are my audiences really interested in my thoughts? So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. I’m not convinced a blog is right for my business, plus I’m concerned over time and resources. Below are the responses. . From Apryl Parcher. From Maureen Monfore. | | | | | |
| NUSPARK DECEMBER 31, 2011 32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program Everybody does list-format blog posts this time of year. Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead. Inquiry-to-lead conversion rate. Revenue-per-lead. | NUSPARK JULY 15, 2011 A Lead Generation Plan Begins With Content Marketing Strategy Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. In essence, this is what we do. Introduction. NuSpark Marketing is proud to offer you this scope-of-work proposal. Objectives. Complement current marketing efforts. | NUSPARK JULY 15, 2011 A Lead Generation Plan Begins With Content Marketing Strategy Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. In essence, this is what we do. Introduction. NuSpark Marketing is proud to offer you this scope-of-work proposal. Objectives. Complement current marketing efforts. | NUSPARK JANUARY 14, 2011 Calculating the ROI of B2B Lead Nurturing and Marketing Automation I’ve written consistently and have spoken on the benefits of b2b lead nurturing and marketing automation with regard to ROI. Since this is a blog post rather than a white paper, you can read my blog archives as well as the NuSpark Marketing website on the power of marketing automation. This post will go into my views on how to measure the ROI of lead nurturing. There are a number of thought leadership blogs that discuss ROI, but below is an attempt to show the ROI with a realistic case … [ visit site to read more ]. Lead Nurturing Marketing Automation Marketing Strategy | | | | | | | |
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NUSPARK | FRIDAY, JUNE 24, 2011 The Statistics of Lead Nurturing for B2B
You know what lead nurturing is… Here’s my definition. Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. It’s why I continually promote the entire lead management cycle, from email capture to sales. Here’s some statistics: Forrester Research Report. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Sirius Decisions. MORE >> -
NUSPARK | FRIDAY, JUNE 24, 2011 The Statistics of Lead Nurturing for B2B
You know what lead nurturing is… Here’s my definition. Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. It’s why I continually promote the entire lead management cycle, from email capture to sales. Here’s some statistics: Forrester Research Report. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Sirius Decisions. MORE >> -
NUSPARK | SATURDAY, SEPTEMBER 10, 2011 Sales Best Practices include Marketing-Sales Alignment
I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest. A World Class sales organization generally is better at: Finding and winning new business. Keeping existing customers. Improving productivity among its sales teams. They generally show 20% growth year-after-year in. Qualified opportunities. Account acquisition. MORE >> -
NUSPARK | SATURDAY, SEPTEMBER 10, 2011 Sales Best Practices include Marketing-Sales Alignment
I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest. A World Class sales organization generally is better at: Finding and winning new business. Keeping existing customers. Improving productivity among its sales teams. They generally show 20% growth year-after-year in. Qualified opportunities. Account acquisition. MORE >> -
NUSPARK | SUNDAY, MAY 22, 2011 Market Research: The First Step to a Lead Generation Strategy; Interview with Carolyn Frith
Lost in all the buzz on social media and lead generation is the importance of market research as the seeds to a content marketing strategy. Too often, this key approach is not thought of when developing a lead generation or a social media strategy. Below is an interview I recently conducted with our Research Strategist, Carolyn Frith. Paul: Why is it important to conduct market research before developing a content marketing strategy? Carolyn: Content marketing is all about attracting and retaining customers. It may be one or several market segments. How and why does your buyer buy? MORE >>
- New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search NUSPARK | WEDNESDAY, NOVEMBER 16, 2011
- How B2B Buyers Have Changed- and the Role of Content & Social Media NUSPARK | MONDAY, OCTOBER 24, 2011
- How B2B Buyers Have Changed- and the Role of Content & Social Media NUSPARK | MONDAY, OCTOBER 24, 2011
- How to Get Started with a Content Marketing Plan NUSPARK | MONDAY, MAY 2, 2011
- Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan. NUSPARK | SUNDAY, JULY 24, 2011
- Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan. NUSPARK | SUNDAY, JULY 24, 2011
- Measuring Content with the New Google Analytics NUSPARK | SUNDAY, APRIL 24, 2011
- Think Twice Before Hiring Your Next Salesperson; You May Need a Better Lead Generation Strategy Instead NUSPARK | SUNDAY, MARCH 27, 2011
- The A-Z Guide to B2B Lead Generation NUSPARK | MONDAY, DECEMBER 5, 2011
- A B2B Marketing-Lead Generation Fable: “The Lead That Jack Sold” NUSPARK | SUNDAY, JANUARY 23, 2011
- 2011 Marketing Resolutions to Consider NUSPARK | SUNDAY, JANUARY 2, 2011
- Optimizing Pay-Per-Click; Real world examples NUSPARK | SATURDAY, JANUARY 29, 2011
- The 3 P’s of B2B Lead Generation: People, Process, Platforms NUSPARK | SATURDAY, OCTOBER 15, 2011
- The 3 P’s of B2B Lead Generation: People, Process, Platforms NUSPARK | SATURDAY, OCTOBER 15, 2011
- Video 2: Benefits of Lead Nurturing and Better Conversion Tactics; a Lead Generation ROI Calculator NUSPARK | SUNDAY, NOVEMBER 6, 2011
- Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently NUSPARK | WEDNESDAY, SEPTEMBER 28, 2011
- New Twitter Chat Addresses Marketing and Lead Generation Issues NUSPARK | WEDNESDAY, APRIL 20, 2011
- Must Read: Don’t Commit to SEO until you take these important steps NUSPARK | MONDAY, FEBRUARY 7, 2011
- 12 B2B Marketing/Lead Generation Assessments; Is Your Firm Optimized? NUSPARK | SUNDAY, JANUARY 9, 2011
- Is It Time to Start Over with Your Marketing Strategy? NUSPARK | SUNDAY, FEBRUARY 20, 2011
- Permission Marketing Drives White Paper Relevance NUSPARK | FRIDAY, NOVEMBER 4, 2011
- SEO and Content Marketing Work Together NUSPARK | FRIDAY, AUGUST 26, 2011
- SEO and Content Marketing Work Together NUSPARK | FRIDAY, AUGUST 26, 2011
- New eBook: A Practical Guide to Lead Generation with Social Media NUSPARK | WEDNESDAY, APRIL 13, 2011
- Marketing Automation- What’s the Fuss? New Book Sets the Record Straight NUSPARK | MONDAY, JULY 4, 2011
- Location Targeting Options: Google Adwords NUSPARK | SATURDAY, APRIL 23, 2011
- Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently NUSPARK | WEDNESDAY, SEPTEMBER 28, 2011
- An Email to Bob in Sales: Thanks for aligning with us in Marketing NUSPARK | SATURDAY, MAY 28, 2011
- An Email to Bob in Sales: Thanks for aligning with us in Marketing NUSPARK | SATURDAY, MAY 28, 2011
- Video Blog 1: An Introduction to the B2b Buying Funnel NUSPARK | MONDAY, OCTOBER 31, 2011
- Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing. NUSPARK | SATURDAY, JULY 30, 2011
- How to Get Started with a Content Marketing Plan NUSPARK | SATURDAY, APRIL 30, 2011
- Marketing Automation- What’s the Fuss? New Book Sets the Record Straight NUSPARK | MONDAY, JULY 4, 2011
- A Primer on Website Visitor ID and Smart Form Technology for Lead Generation NUSPARK | SUNDAY, DECEMBER 18, 2011
- It Might Be Time to Make Age One of Your Segmentation Criteria NUSPARK | WEDNESDAY, NOVEMBER 30, 2011
- Philadelphia Content Marketing Summit Recap from May 13 NUSPARK | SATURDAY, MAY 14, 2011
- Traditional Media Channels still exist, and continue to be relevant. They are not to be avoided. NUSPARK | SUNDAY, MARCH 20, 2011
- My Availability NUSPARK | TUESDAY, MAY 24, 2011
- Blog Post Test NUSPARK | SUNDAY, APRIL 17, 2011
- Blog Post Test NUSPARK | SUNDAY, APRIL 17, 2011
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