2010

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Optimizing the eMarketing Leads-to-Sales Process

NuSpark

The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future. Below is a diagram showing how the eMarketing flow works. There are three phases of eMarketing strategy: Generate Traffic, Turn Into Prospects: Turn Into Sales. … [ visit site to read more ]. Related posts. No related posts.

Google Pay-Per-Click Options; Enhancing Your Campaigns

NuSpark

Are Google Pay-per-click ad campaigns frustrating you? There are ways to make Google work better for you! So you’re looking at your Google pay-per-click program, and you scratch your head because you’re in a competitive field, and to be in the top three positions will cost you more than you wish to pay.  Google has increased the importance of the top three positions recently with the advent of Google Instant, and the reorganization of how Google Places works.  When searching … [ visit site to read more ].

Click 31

An Introduction to Lead Scoring

NuSpark

Lead Scoring for B2B companies can be a very valuable method to ensure that sales people in your organization are spending time with quality sales-ready leads. As potential buyers navigate through their own personal purchase funnels, their level of engagement typically increases as they get closer to their first contact with your sales people. Research supports that companies that have a sound lead scoring process in place, their win rates increase as well as their … [ visit site to read more ].

Using Customer Stories to Nurture Leads

NuSpark

Are you still using one-size-fits-all case studies in your marketing?  You might be causing your sales efforts more harm than good.  Here are some secrets that will help you write better case studies for lead nurturing and content marketing. A few years ago, the CEO of the company asked me to manage our sales references.  Our prospects often asked our sales representatives if they could speak to a few of our … [ visit site to read more ].

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Matching Content to Buyer Personas

NuSpark

How to match content to buyer personas. B2B marketers, how do you make content truly useful to customers? Let me answer that with a question:  do you know your customers’ needs, desires and behaviors extremely well?  So well, that you know what compels them? Don’t be quick to answer “yes”. You should know customers so intimately, you could write their story. What’s a persona? Marketers and agencies have used the … [ visit site to read more ].

Set the Record Straight: Marketing Automation vs. Email Programs

NuSpark

We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. We’ve been testing a variety of Marketing Automation programs; the ones we like we have agreed to offer as potential solutions to our clients.  In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&#   As he/she … [ visit site to read more ]. Related posts. No related posts.

Are Your White Papers Accomplishing Your Lead Generating Goals?

NuSpark

Many companies have noticed that their white papers aren’t attracting the attention they once did. With all the shiny new toys available in marketing today, some are even asking the question, “Is the traditional white paper dead?”. better question to ask might be, “Am I using white papers correctly?” Sadly, often the answer is “No.”. Yes, burgeoning technologies such as the Internet, social media, video and mobile have created shorter attention spans, paper-less offices, and … [ visit site to read more ].

Your Marketing Objectives for 2011; Items To Consider

NuSpark

With 2011 among us, it’s always a good time to reflect on the past and think about the future; especially from a marketing perspective. What are your company’s short-term and long-term goals? How are you contributing? What can you do better? It’s important to realize that you take into account your resources, your working environment, your relationship with your co-workers and management, but most importantly, look within yourself and understand your own pluses and minuses, and look to make … [ visit site to read more ]. Marketing Strategy

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Optimizing Google AdWords- Part 1

NuSpark

Google Pay-Per-Click, or also called AdWords, can be the most immediate method to generate traffic to your website. For those who think it’s as simple as writing ads, bidding on terms, and being charged for only those who click, well, there’s much more to it, and there’s many tools that most AdWords novices don’t take advantage of. Proper AdWords management takes a lot of work and effort, and if you’re not willing to give that effort, or take advantage of the tools, you’re setting … [ visit site to read more ]. Related posts. Search Marketing (0).

Social Media Lead Generation for B2B; My View

NuSpark

Social Media. It exists. It’s here to stay. It’s constantly evolving. It’s for branding, it’s for customer service, and it’s for lead generation. I won’t repeat what so many articles and blog posts discuss; Go ahead and Google the following: “social media ROI,” “social media B2B,” or “social media tactics”—and have fun reading and learning. One of my goals as a lead management firm is to consider social media as a strategy and its tactics for lead generation. Most of … [ visit site to read more ].

Webinar Nov. 9th 1p ET: How to measure the ROI of online and offline media channels with analytics

NuSpark

For most companies, the challenge of measuring online and offline media can be a daunting task.  Questions abound: * How to I optimize my media mix? * How do I know which channels produce the best quality website visitors? * How to I track offline/traditional media more effectively? * How do I gauge phone call leads vs. internet leads? * How do I measure social media from an ROI basis? * How does one channel affect another? If your online media vendor is measuring your … [ visit site to read more ].

A Personal Plea for Building Relationships

NuSpark

I thought I’d take a fresh approach to my blog this week, and discuss what I’m really about: building relationships by caring about results. Three things happened this week that lead me to write about this topic: 1.  I started researching a topic and came across what I usually find: myriads of articles and blog posts on “how-to,&# “Top 7 reasons,&# “14 ways to,&# “The ultimate guide,&# “the essential guide.&#  They all started to look alike.  We all do it, and there’s really nothing wrong … [ visit site to read more ].

Does Your Company Focus on Lead Generation or Lead Management?

NuSpark

Where Are Your Leads Going? It’s a little troubling that so many companies don’t have an optimal lead management process, and thus are losing quality sales-ready leads to their competition. Consider the following statistics: 80% of companies have not aligned sales and marketing; leads are lost through the funnel; they are not followed-up. 10-25% of leads are sales-ready; 10-25% of leads are not; that means 50-80% of leads are wasted if … [ visit site to read more ].

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Facebook Can Work for B2B

NuSpark

How to Make Facebook Work for B-2-B. Some B-2-B companies wonder if Facebook is really a good vehicle for marketing to other businesses. Given the prevalence of B-2-C marketing in the platform, that’s understandable. However, there are several good examples of Facebook strategies employed by B-2-B companies to engage customers that are worth noting. These include integrated social campaigns for product launches, using Facebook ads to lower advertising costs, and expanding … [ visit site to read more ].

A Hodgepodge of eMarketing enhancement tips

NuSpark

I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. preach optimizing the “micro&# elements of an entire eMarketing strategy. These are just little items, but nevertheless can be helpful in your strategy. So here we go: Pay-Per-Click. Geotargeting: If you’re geotargeting a certain area of a market, I encourage local advertisers to also test a new campaign targeting the … [ visit site to read more ]. Related posts. No related posts.

The importance of optimizing eMarketing; An Interview with a COO

NuSpark

The utmost  importance of optimizing the entire “visitor-to-lead-to-sale&# cycle as an eMarketing strategy cannot be questioned. If you don’t pay attention to a specific micro element of an eMarketing plan, the entire strategy won’t work as well; you’ll lose leads and sales.  We speak to a number of companies who have fancy-designed websites; but they can’t be found on search engines; they don’t convert visitors into leads, and once those leads are generated, they aren’t properly … [ visit site to read more ]. Related posts. No related posts.

Paul’s Short Post #2- Follow Tweets on RSS Reader

NuSpark

Something I should take advantage of a little more; following specific tweets on my Google Reader. If you use Google Reader (or other readers) as much as I do, here are 3 things you can do to combine Twitter with RSS feeds: a. Follow Categories: Do a search for a category of interest with a hashtag, i.e. #b2b, Then at the bottom right of your Twitter home page is the RSS icon. Click it and you’ll be able to read category tweets on your reader. b. Follow Tweeters: If you have a … [ visit site to read more ]. Related posts. No related posts.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Banner Ads Work; Really

NuSpark

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. However, any preconceived opinions on this medium needs to be turned around and thought of positively. Billboards, transit advertising, sponsorships, and other forms of out-of-home advertising have never been chastised … [ visit site to read more ]. Related posts. No related posts.

Banner Ads Work; Really

NuSpark

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. The doubters are aware of the low click-through (CTR) rates banner ads receive, the amount of clutter, the lack of creativity, etc. However, any preconceived opinions on this medium needs to be turned around and thought of positively. Related posts.

60 Articles on B2B Marketing Analytics!

NuSpark

Tony Karrer, founder of Browse My Stuff and the person behind Social Media Informer and B2B Marketing Zone offered to do some Filtering and Curating in preparation for my upcoming webinar: How to … [ visit site to read more ].

Live Webinar: Turning Leads into Quality Sales by Aligning Sales and Marketing-10/27 1p ET

NuSpark

Live Webinar:  Turning Leads into Quality Sales by Aligning Sales and Marketing-10/27. Sales people are rewarded when they receive high quality sales-ready leads from their company’s marketing efforts.  Marketing people are rewarded when they can adjust their marketing plans to optimize their lead generation efforts to reach those most likely to buy.  C-Level people are rewarded knowing that their company has an optimal process in place to not just follow-up on new … [ visit site to read more ].

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Google Instant—Affects on Search Marketing

NuSpark

There’s already been a myriad of articles, analysis, and opinion on how Google Instant may affect SEO, pay-per-click, and overall search behavior. I can imagine how many bloggers spent the night playing with Google Instant and writing about the experience to be the first one to offer an opinion. thought I’d wait a few days. For those who don’t know what Google Instant is, or have an older browser, Google has implemented a new search option that’s based on a user’s … [ visit site to read more ].

Social Media: Developing a Plan and a Strategy

NuSpark

social media firm or consultant should be considered if your company lacks the expertise, effort, and resources to manage these channels correctly. .  . We work with a number of companies that are considering exploring social media, or ones that have made the plunge but are unsure of how to navigate the waters. So, before you commit to investing dollars and time into social media, let’s make sure social media is right for your company, and that your potential buyers are … [ visit site to read more ]. Related posts. Search Marketing (0). Marketing Automation (0). Marketing Assessment (0).

Digg test

NuSpark

… [ visit site to read more ]. Related posts. No related posts.

A Hodgepodge of eMarketing enhancement tips

NuSpark

I thought it would be a good idea to summarize a few tips and tricks that can help optimize eMarketing performance or enhance tactics. preach optimizing the “micro&# elements of an entire eMarketing strategy. These are just little items, but nevertheless can be helpful in your strategy. So here we go: Pay-Per-Click. Geotargeting: If you’re geotargeting a certain area of a market, I encourage local advertisers to also test a new campaign targeting the … [ visit site to read more ]. Related posts. No related posts.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Optimizing Google AdWords & Pay-Per-Click, Part 2

NuSpark

Advertising on Google or other search engines can be a very productive way to generate immediate leads to your website. First, think about your website. How much did you spend on it?  Do you have a marketing plan for it?  I’m a big believer in pay-per-click advertising (Google has made billions on it) only because it is the only online medium where you can target “warm leads&# with promotional messages. The key is to be as relevant as possible to a searcher, then make sure … [ visit site to read more ]. Related posts. No related posts.

Optimizing Google AdWords & Pay-Per-Click, Part 2

NuSpark

Advertising on Google or other search engines can be a very productive way to generate immediate leads to your website. First, think about your website. How much did you spend on it?  Do you have a marketing plan for it?  I’m a big believer in pay-per-click advertising (Google has made billions on it) only because it is the only online medium where you can target “warm leads&# with promotional messages. The key is to be as relevant as possible to a searcher, then make sure … [ visit site to read more ]. Related posts. No related posts.

The importance of optimizing eMarketing; An Interview with a COO

NuSpark

The utmost  importance of optimizing the entire “visitor-to-lead-to-sale&# cycle as an eMarketing strategy cannot be questioned. If you don’t pay attention to a specific micro element of an eMarketing plan, the entire strategy won’t work as well; you’ll lose leads and sales.  We speak to a number of companies who have fancy-designed websites; but they can’t be found be search engines; they don’t convert visitors into leads, and once those leads are generated, they aren’t properly … [ visit site to read more ]. Related posts. No related posts.

Optimizing Google AdWords- Part 1

NuSpark

Google Pay-Per-Click, or also called AdWords, can be the most immediate method to generate traffic to your website. For those who think it’s as simple as writing ads, bidding on terms, and being charged for only those who click, well, there’s much more to it, and there’s many tools that most AdWords novices don’t take [.].

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Optimizing the eMarketing Leads-to-Sales Process

NuSpark

The challenge to any business is to optimize every little piece of the eMarketing flow from website visitor to sale. By carefully tweaking the micro elements of the flow, the macro components work better; you’ll generate more leads, more conversions, more sales, increase market share, and be primed for the future. Below is a diagram [.].

Paul’s Short Post #2- Follow Tweets on RSS Reader

NuSpark

Something I should take advantage of a little more; following specific tweets on my Google Reader. If you use Google Reader (or other readers) as much as I do, here are 3 things you can do to combine Twitter with RSS feeds: a. Follow Categories: Do a search for a category of interest with a [.].

Set the Record Straight: Marketing Automation vs. Email Programs

NuSpark

We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. Your job is to advertise and promote your company towards those most likely to buy, and thus offer your sales people the leads most likely to close. Marketing Automation, by nature of its ability to track your marketing, email, and web activity efforts, will help you qualify “buy-ready&# leads for your sales people through lead nurturing via quality content and lead scoring. Standard email programs are limited in identifying hot prospects. His computer receives a cookie.

E-Commerce Strategy on BlogTalkRadio

NuSpark

This week’s NuSpark Marketing Strategy show features Brett Hart, owner of his own e-commerce and custom programming company, Paradox Labs. He consults NuSpark Marketing clients on how to implement and measure e-commerce applications. We’ll learn much about the best ways to profit from an e-commerce website.  Please tune in to learn best practices. Listen to BlogTalkRadio this Sunday July 11 at 6p ET.  Details here: visit site to read more ]. Related posts. No related posts.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.