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| Page 1 of 1 | Previous | Next | NUSPARK SEPTEMBER 10, 2010 Facebook Can Work for B2B How to Make Facebook Work for B-2-B. Some B-2-B companies wonder if Facebook is really a good vehicle for marketing to other businesses. Given the prevalence of B-2-C marketing in the platform, that’s understandable. However, there are several good examples of Facebook strategies employed by B-2-B companies to engage customers that are worth noting. These include integrated social campaigns for product launches, using Facebook ads to lower advertising costs, and expanding … [ visit site to read more ]. | NUSPARK NOVEMBER 27, 2010 An Introduction to Lead Scoring Lead Scoring for B2B companies can be a very valuable method to ensure that sales people in your organization are spending time with quality sales-ready leads. As potential buyers navigate through their own personal purchase funnels, their level of engagement typically increases as they get closer to their first contact with your sales people. Research supports that companies that have a sound lead scoring process in place, their win rates increase as well as their … [ visit site to read more ]. | | | | | | | NUSPARK NOVEMBER 3, 2010 60 Articles on B2B Marketing Analytics! Tony Karrer, founder of Browse My Stuff and the person behind Social Media Informer and B2B Marketing Zone offered to do some Filtering and Curating in preparation for my upcoming webinar: How to … [ visit site to read more ]. | NUSPARK NOVEMBER 20, 2010 Google Pay-Per-Click Options; Enhancing Your Campaigns Are Google Pay-per-click ad campaigns frustrating you? There are ways to make Google work better for you! So you’re looking at your Google pay-per-click program, and you scratch your head because you’re in a competitive field, and to be in the top three positions will cost you more than you wish to pay. Google has increased the importance of the top three positions recently with the advent of Google Instant, and the reorganization of how Google Places works. When searching … [ visit site to read more ]. | NUSPARK SEPTEMBER 5, 2010 Social Media: Developing a Plan and a Strategy social media firm or consultant should be considered if your company lacks the expertise, effort, and resources to manage these channels correctly. . . We work with a number of companies that are considering exploring social media, or ones that have made the plunge but are unsure of how to navigate the waters. So, before you commit to investing dollars and time into social media, let’s make sure social media is right for your company, and that your potential buyers are … [ visit site to read more ]. Related posts. Search Marketing (0). Marketing Automation (0). Marketing Assessment (0). | NUSPARK OCTOBER 16, 2010 Using Customer Stories to Nurture Leads Are you still using one-size-fits-all case studies in your marketing? You might be causing your sales efforts more harm than good. Here are some secrets that will help you write better case studies for lead nurturing and content marketing. few years ago, the CEO of the company asked me to manage our sales references. Our prospects often asked our sales representatives if they could speak to a few of our … [ visit site to read more ]. | | | | | | | | | -
NUSPARK | SUNDAY, NOVEMBER 7, 2010 OK already- It’s time for Marketing Automation I’ve been advocating marketing automation systems for quite awhile, because as a lead management company, we feel responsible for just not getting your company found on the Internet, but getting those prospects to become sales. Marketing automation is a tool that guides prospects through their purchase cycle via quality, compelling content until they become sales-ready leads. Marketing Automation is a key component of our lead management process that we offer … [ visit site to read more ]. MORE >> -
NUSPARK | WEDNESDAY, SEPTEMBER 15, 2010 Matching Content to Buyer Personas How to match content to buyer personas. B2B marketers, how do you make content truly useful to customers? Let me answer that with a question: do you know your customers’ needs, desires and behaviors extremely well? So well, that you know what compels them? Don’t be quick to answer “yes”. You should know customers so intimately, you could write their story. What’s a persona? Marketers and agencies have used the … [ visit site to read more ]. MORE >> -
NUSPARK | SUNDAY, AUGUST 15, 2010 Optimizing Google AdWords & Pay-Per-Click, Part 2 Advertising on Google or other search engines can be a very productive way to generate immediate leads to your website. First, think about your website. How much did you spend on it? Do you have a marketing plan for it? I’m a big believer in pay-per-click advertising (Google has made billions on it) only because it is the only online medium where you can target “warm leads with promotional messages. The key is to be as relevant as possible to a searcher, then make sure … [ visit site to read more ]. Related posts. No related posts. MORE >> -
NUSPARK | SUNDAY, OCTOBER 31, 2010 Are Your White Papers Accomplishing Your Lead Generating Goals? Many companies have noticed that their white papers aren’t attracting the attention they once did. With all the shiny new toys available in marketing today, some are even asking the question, “Is the traditional white paper dead?”. better question to ask might be, “Am I using white papers correctly?” Sadly, often the answer is “No.”. Yes, burgeoning technologies such as the Internet, social media, video and mobile have created shorter attention spans, paper-less offices, and … [ visit site to read more ]. MORE >> -
NUSPARK | SATURDAY, JULY 31, 2010 Optimizing Google AdWords- Part 1 Google Pay-Per-Click, or also called AdWords, can be the most immediate method to generate traffic to your website. For those who think it’s as simple as writing ads, bidding on terms, and being charged for only those who click, well, there’s much more to it, and there’s many tools that most AdWords novices don’t take [.]. MORE >>
- Marketing Automation- What It Is and Why Use It NUSPARK | SATURDAY, JUNE 26, 2010
- Marketing Automation- What It Is and Why Use It NUSPARK | SATURDAY, JUNE 26, 2010
- Optimizing the eMarketing Leads-to-Sales Process NUSPARK | SUNDAY, JULY 25, 2010
- Does Your Company Focus on Lead Generation or Lead Management? NUSPARK | SUNDAY, SEPTEMBER 26, 2010
- Your Marketing Objectives for 2011; Items To Consider NUSPARK | SUNDAY, DECEMBER 12, 2010
- Social Media Lead Generation for B2B; My View NUSPARK | SATURDAY, OCTOBER 23, 2010
- The importance of optimizing eMarketing; An Interview with a COO NUSPARK | SATURDAY, AUGUST 7, 2010
- Set the Record Straight: Marketing Automation vs. Email Programs NUSPARK | SATURDAY, JULY 17, 2010
- A Hodgepodge of eMarketing enhancement tips NUSPARK | SUNDAY, AUGUST 22, 2010
- Optimizing the eMarketing Leads-to-Sales Process NUSPARK | SUNDAY, JULY 25, 2010
- What Is Lead Management? NUSPARK | THURSDAY, DECEMBER 16, 2010
- Getting Ready for Marketing Automation NUSPARK | FRIDAY, JULY 9, 2010
- Getting Ready for Marketing Automation NUSPARK | FRIDAY, JULY 9, 2010
- Email Marketing discussion on BlogTalkRadio Sunday June 27 at 6p NUSPARK | TUESDAY, JUNE 22, 2010
- Email Marketing discussion on BlogTalkRadio Sunday June 27 at 6p NUSPARK | TUESDAY, JUNE 22, 2010
- Banner Ads Work; Really NUSPARK | FRIDAY, JULY 2, 2010
- Banner Ads Work; Really NUSPARK | FRIDAY, JULY 2, 2010
- You’re doing your Marketing Wrong if…. NUSPARK | SATURDAY, MAY 22, 2010
- Set the Record Straight: Marketing Automation vs. Email Programs NUSPARK | SATURDAY, JULY 17, 2010
- BlogTalkRadio- Our New Marketing Strategy Show NUSPARK | THURSDAY, JUNE 3, 2010
- The Four Keys of Social Marketing for Business NUSPARK | WEDNESDAY, MAY 19, 2010
- Google Instant—Affects on Search Marketing NUSPARK | SUNDAY, SEPTEMBER 19, 2010
- The importance of optimizing eMarketing; An Interview with a COO NUSPARK | SATURDAY, AUGUST 7, 2010
- Webinar Nov. 9th 1p ET: How to measure the ROI of online and offline media channels with analytics NUSPARK | MONDAY, NOVEMBER 1, 2010
- E-Commerce Strategy on BlogTalkRadio NUSPARK | FRIDAY, JULY 9, 2010
- E-Commerce Strategy on BlogTalkRadio NUSPARK | FRIDAY, JULY 9, 2010
- Live Webinar: Turning Leads into Quality Sales by Aligning Sales and Marketing-10/27 1p ET NUSPARK | TUESDAY, OCTOBER 26, 2010
- A Personal Plea for Building Relationships NUSPARK | SUNDAY, OCTOBER 10, 2010
- Paul’s Short Post #2- Follow Tweets on RSS Reader NUSPARK | THURSDAY, JULY 22, 2010
- A Hodgepodge of eMarketing enhancement tips NUSPARK | SUNDAY, AUGUST 22, 2010
- Optimizing Google AdWords- Part 1 NUSPARK | SATURDAY, JULY 31, 2010
- Measuring Social Media ROI-How? NUSPARK | TUESDAY, JUNE 8, 2010
- Measuring Social Media ROI-How? NUSPARK | TUESDAY, JUNE 8, 2010
- Start to Analyze B2B Marketing Strategy NUSPARK | MONDAY, MAY 31, 2010
- Digg test NUSPARK | THURSDAY, AUGUST 26, 2010
- Optimizing Google AdWords & Pay-Per-Click, Part 2 NUSPARK | SUNDAY, AUGUST 15, 2010
- Paul’s Short Post #2- Follow Tweets on RSS Reader NUSPARK | THURSDAY, JULY 22, 2010
- Getting Ready for Marketing Automation NUSPARK | FRIDAY, JULY 9, 2010
- Banner Ads Work; Really NUSPARK | FRIDAY, JULY 2, 2010
- Paul’s Short Post #1: Website Goal NUSPARK | WEDNESDAY, JUNE 23, 2010
- Paul’s Short Post #1: Website Goal NUSPARK | WEDNESDAY, JUNE 23, 2010
- Google Adsense revealed NUSPARK | MONDAY, MAY 24, 2010
- E-Commerce Strategy on BlogTalkRadio NUSPARK | FRIDAY, JULY 9, 2010
- Content Strategy on BlogTalkRadio NUSPARK | MONDAY, JUNE 14, 2010
- B2B Marketers Unsure of Twitter Effectiveness NUSPARK | SATURDAY, JUNE 19, 2010
- Tracking Social Media, Email & Advertising with Analytics, Part 2 NUSPARK | FRIDAY, JUNE 11, 2010
- Content Strategy on BlogTalkRadio NUSPARK | MONDAY, JUNE 14, 2010
- B2B Marketers Unsure of Twitter Effectiveness NUSPARK | SATURDAY, JUNE 19, 2010
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