I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense. How to implement A/B tests and what factors to consider. The content and design elements of a landing page that drives conversions.
Remember advertising? Remember media plans? If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away. Don’t believe it. Marketing has always been about crafting a relevant message and distributing that content via the channels where your target audience spends time learning about his/her industry. SEO marries the user queries with my solutions.