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| Page 1 of 1 | Previous | Next | NUSPARK JANUARY 9, 2012  The missing topic on b2b digital lead generation: advertising Remember advertising? Remember media plans? If you believe all those social media experts and SAAS platforms, you’d think advertising has gone away. Don’t believe it. Marketing has always been about crafting a relevant message and distributing that content via the channels where your target audience spends time learning about his/her industry. SEO marries the user queries with my solutions. | NUSPARK JANUARY 12, 2012  Focus Roundtable Recap: Optimizing Landing Page Conversion Rates I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Creating the proper conversion architecture is so critical to a company’s bottom-line, I wonder why more attention isn’t paid to this crucial element of funnel optimization. How to implement A/B tests and what factors to consider. | | | | | |
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