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FEBRUARY 10, 2013 Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic
I’ve been managing multiple SEO campaigns (mostly Philadelphia area based) recently because clients have asked, and I do it well, and in my observations of the practice, I have a word of advice: Get Real. That’s my goal with clients. It’s why you always have to track and optimize your efforts, think about what keywords you are optimized for, and what keywords you SHOULD be optimized for.
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MARCH 17, 2013 MindMatrix: A Unique Marketing Automation Platform for SMB
Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix. here are many marketing automation systems out there that can help firms manage and nurture leads into sales. MindMatrix is one the platforms I recommend to SMBs. It has unique features, especially with collateral messaging, that you should pay attention to. I recently caught up with Andy Carlton, Director, Channel Sales and Business Development at MindMatrix. Andy Carlton is a leading expert in digital, Saas, and marketing technologies for over the past 20 years. Summary.
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MARCH 9, 2013 Custom Reports: Measuring Lead Generation Conversions with Google Analytics
Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy. Visits. Visitors.
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JANUARY 16, 2013 How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. So you really have to plan for your keyword strategy. Reviewing competitive sites (and tools such as Spyfu).
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MAY 5, 2013 7 Recent or Unique Google Adwords features you should be utilizing today.
'When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. Every week we review the blogs and releases from the platforms we use, and test new features on ourselves first before recommending them to clients. Subscribe to newsletter.
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APRIL 27, 2013 How to Set Up a Promoted Tweet Campaign Targeting Keywords
'Twitter recently launched a keyword targeting option for Twitter Ads. It’s like Google AdWords-like targeting for Twitter. I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. Keep in mind, pricing is based on “pay-per-engagement” meaning a click, or a retweet, or the action of gaining a follower will charge your account. . Retail. .
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NUSPARK Targeting Audiences Not Looking for You; Advertising Options for B2B
| SUNDAY, FEBRUARY 24, 2013
Marketing Strategy: You Still Need to Persuade with Content ; Before Search and Social. With so much marketing noise out there talking about inbound marketing, social media, and SEO, sometimes we forget one mission-critical component to marketing strategy; advertising. I have recently been engaged with some regional b2b firms, and have been asked to help generate leads and conversions. The two firms have similarities: They only wish to target regional markets due to competition and limited sales staff size. Be there when your prospects are looking; or lose a lead. Lead Generation Overview. MORE >>
NUSPARK Facebook Business Pages; Measuring What Matters for Success
| SUNDAY, APRIL 21, 2013
'How’s your Facebook business page doing? Ask that question 50 times, and I am sure you’ll get 50 unique answers. Despite the wealth of data and measurement tools available, there still needs to be some clarity on what makes a successful business page, and how you optimize your content for success. Like Twitter and Google+, there are two key categories of metrics you need to understand: Engagement: Is your content being noticed; and when it’s noticed, does it influence audiences to engage with it, whether it’s a like, comment, share, or click? The result? I like to show trends and growth. MORE >>
NUSPARK Content Marketing: Goals, Issues, Strategies
| SUNDAY, MARCH 24, 2013
I’ve been thinking about all this content marketing we’ve been exposed to lately. Although essential in today’s marketing environment, we may be at the crossroads of too much messaging going across our eyes; many of it not as quality as it should be. This is especially true for a smaller business, or a business that lacks resources, or a poor quality SEO firm. Social media has forced us to write as much content as possible in order to drive website traffic (what CEO’s want to see). Clients wanted emails and phone calls. On-site SEO: web pages, page titles, meta descriptions. MORE >>
NUSPARK From text ad copy to landing pages; key elements to increase pay-per-click conversions
| SUNDAY, APRIL 14, 2013
'There are countless factors involved in the conversion of visitors to your website. Leaving a single one unaccounted for can have disastrous results. Such problems must be quickly accounted for when utilizing pay-per-click advertising. Fortunately this means, inversely, that correcting even one of these factors can result in drastic improvements to your ROI. Text Ad Copy. The perfect landing page means nothing if your initial copy doesn’t generate valuable visitors. Two factors should be considered in generating your ad copy and selecting your keywords: 1. Landing Pages. Final Word. MORE >>
NUSPARK The Growth of Video and Mobile Marketing; Key Stats and Trends
| FRIDAY, JANUARY 11, 2013
As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. Companies need to understand this paradigm shift and adapt. While a web presence is essential as a home base on the Internet, much like office space in the physical world, providing the market with instantaneous information via mobile technology is now the best way to directly access your customers. Video Posts MORE >>
- An Overview of Google Analytics Goals & Conversion Metrics NUSPARK | SATURDAY, MAY 25, 2013
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