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FEBRUARY 10, 2013 Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic
I’ve been managing multiple SEO campaigns (mostly Philadelphia area based) recently because clients have asked, and I do it well, and in my observations of the practice, I have a word of advice: Get Real. That’s my goal with clients. It’s why you always have to track and optimize your efforts, think about what keywords you are optimized for, and what keywords you SHOULD be optimized for.
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MARCH 17, 2013 MindMatrix: A Unique Marketing Automation Platform for SMB
Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix. here are many marketing automation systems out there that can help firms manage and nurture leads into sales. MindMatrix is one the platforms I recommend to SMBs. It has unique features, especially with collateral messaging, that you should pay attention to. I recently caught up with Andy Carlton, Director, Channel Sales and Business Development at MindMatrix. Andy Carlton is a leading expert in digital, Saas, and marketing technologies for over the past 20 years. Summary.
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MARCH 9, 2013 Custom Reports: Measuring Lead Generation Conversions with Google Analytics
Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics. By analyzing the data properly and gathering insights, you can make strategic decisions on your marketing strategy, content strategy, and conversion strategy. Visits. Visitors.
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JANUARY 16, 2013 How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. So you really have to plan for your keyword strategy. Reviewing competitive sites (and tools such as Spyfu).
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MARCH 24, 2013 Content Marketing: Goals, Issues, Strategies
I’ve been thinking about all this content marketing we’ve been exposed to lately. Although essential in today’s marketing environment, we may be at the crossroads of too much messaging going across our eyes; many of it not as quality as it should be. This is especially true for a smaller business, or a business that lacks resources, or a poor quality SEO firm. Pay-Per-Click: Ads. nuff said.
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FEBRUARY 24, 2013 Targeting Audiences Not Looking for You; Advertising Options for B2B
Marketing Strategy: You Still Need to Persuade with Content ; Before Search and Social. With so much marketing noise out there talking about inbound marketing, social media, and SEO, sometimes we forget one mission-critical component to marketing strategy; advertising. I have recently been engaged with some regional b2b firms, and have been asked to help generate leads and conversions. The two firms have similarities: They only wish to target regional markets due to competition and limited sales staff size. Be there when your prospects are looking; or lose a lead. Lead Generation Overview.
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NUSPARK 7 Recent or Unique Google Adwords features you should be utilizing today.
| SUNDAY, MAY 5, 2013
'When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. Every week we review the blogs and releases from the platforms we use, and test new features on ourselves first before recommending them to clients. We love the fact that these platforms continually to update features for more efficiency and better functionality. Sometimes we get reminded of features we haven’t used in awhile, but then might be appropriate for a client. . MORE >>
NUSPARK How to Set Up a Promoted Tweet Campaign Targeting Keywords
| SATURDAY, APRIL 27, 2013
'Twitter recently launched a keyword targeting option for Twitter Ads. It’s like Google AdWords-like targeting for Twitter. I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. With this new marketing option, advertisers can now promote certain tweets based on keywords that users are searching for on Twitter, on keywords people use in their tweets, or based on keywords found in tweets users recently engaged with or retweeted. Below is a video of how it works. click bottom right to enlarge). . . Strategy for Advertisers. . Retail. . MORE >>
NUSPARK Facebook Business Pages; Measuring What Matters for Success
| SUNDAY, APRIL 21, 2013
'How’s your Facebook business page doing? Ask that question 50 times, and I am sure you’ll get 50 unique answers. Despite the wealth of data and measurement tools available, there still needs to be some clarity on what makes a successful business page, and how you optimize your content for success. Like Twitter and Google+, there are two key categories of metrics you need to understand: Engagement: Is your content being noticed; and when it’s noticed, does it influence audiences to engage with it, whether it’s a like, comment, share, or click? The result? I like to show trends and growth. MORE >>
NUSPARK Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan
| SUNDAY, JULY 7, 2013
'Lead Nurture Planning. Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities. Remember, lead nurturing is the process of delivering highly relevant content to prospects that may have shown some interest in your company but not ready to buy. The benefits of lead nurturing are: Automatic lead qualification, meaning increased sales productivity. Save time following up on bad leads. . Shortening of sales cycles. Increases campaign ROI. Notify. MORE >>
NUSPARK B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
| SUNDAY, OCTOBER 27, 2013
' A B2B Video Marketing Strategy Overview. Name a memorable ad in the past. Chances are, it’s a television ad. Because nothing beats the power of a message that combines the senses of sight and sound. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. With B2B video marketing, it’s not about the number of viewers your video gets, but is that video reaching your target prospects. . Why Video. Personality communication. Other Tips. MORE >>
- 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google NUSPARK | SATURDAY, JUNE 8, 2013
- How The Beatles’ Songs Optimize B2B Marketing Strategies NUSPARK | SUNDAY, JULY 28, 2013
- An Overview of Google Analytics Goals & Conversion Metrics NUSPARK | SATURDAY, MAY 25, 2013
- From text ad copy to landing pages; key elements to increase pay-per-click conversions NUSPARK | SUNDAY, APRIL 14, 2013
- Video: How to Use LinkedIn’s Advanced Search Feature to Find Prospects NUSPARK | FRIDAY, NOVEMBER 29, 2013
- The Many Roles of an SEO Professional; What an SEO Tactician Does NUSPARK | THURSDAY, AUGUST 22, 2013
- Negative Keyword Strategy for B2B Paid Search (PPC); How to Determine NUSPARK | SUNDAY, SEPTEMBER 22, 2013
- Google stopped tracking keywords; but there are still ways to monitor keywords for SEO NUSPARK | SUNDAY, OCTOBER 20, 2013
- An Introduction to Twitter Lead Generation with Lead Generation Cards NUSPARK | SUNDAY, NOVEMBER 17, 2013
- The Growth of Video and Mobile Marketing; Key Stats and Trends NUSPARK | FRIDAY, JANUARY 11, 2013
- SMB Marketing Automation: Getting Started with Content Strategy NUSPARK | SUNDAY, NOVEMBER 10, 2013
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