Marketing Strategy:  You Still Need to Persuade with Content ; Before Search and Social. With so much marketing noise out there talking about inbound marketing, social media, and SEO, sometimes we forget one mission-critical component to marketing strategy; advertising.  I have recently been engaged with some regional b2b firms, and have been asked to help generate leads and conversions.  The two firms have similarities: They only wish to target regional markets due to competition and limited sales staff size. Be there when your prospects are looking; or lose a lead. Lead Generation Overview. MORE >>

'How’s your Facebook business page doing? Ask that question 50 times, and I am sure you’ll get 50 unique answers.  Despite the wealth of data and measurement tools available, there still needs to be some clarity on what makes a successful business page, and how you optimize your content for success. Like Twitter and Google+, there are two key categories of metrics you need to understand: Engagement: Is your content being noticed; and when it’s noticed, does it influence audiences to engage with it, whether it’s a like, comment, share, or click?  The result?  I like to show trends and growth.  MORE >>

I’ve been thinking about all this content marketing we’ve been exposed to lately.  Although essential in today’s marketing environment, we may be at the crossroads of too much messaging going across our eyes; many of it not as quality as it should be. This is especially true for a smaller business, or a business that lacks resources, or a poor quality SEO firm.  Social media has forced us to write as much content as possible in order to drive website traffic (what CEO’s want to see).  Clients wanted emails and phone calls.  On-site SEO: web pages, page titles, meta descriptions. MORE >>

'There are countless factors involved in the conversion of visitors to your website. Leaving a single one unaccounted for can have disastrous results. Such problems must be quickly accounted for when utilizing pay-per-click advertising. Fortunately this means, inversely, that correcting even one of these factors can result in drastic improvements to your ROI. Text Ad Copy. The perfect landing page means nothing if your initial copy doesn’t generate valuable visitors. Two factors should be considered in generating your ad copy and selecting your keywords: 1. Landing Pages. Final Word. MORE >>

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. With the growth of mobile technology exploding, the majority of consumers have an Internet-capable video player in their pocket. Companies need to understand this paradigm shift and adapt. While a web presence is essential as a home base on the Internet, much like office space in the physical world, providing the market with instantaneous information via mobile technology is now the best way to directly access your customers. Video Posts MORE >>