| |
| Page 1 of 1 | Previous | Next | NUSPARK NOVEMBER 16, 2011 New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads. Second on the list is generating a high volume of leads; 49%. In general, their biggest priority is, of course, lead generation, and then converting quality leads into customers. The number one priority of B2B marketers? Generate Leads: 46%. . Of course! . 57% say SEO. 45% to pay-per-click. 24% to SEO. | | | | | | |
| NUSPARK NOVEMBER 4, 2011 Permission Marketing Drives White Paper Relevance As terrifying as it may be for many sales and marketing executives to admit, today’s buyers have more control over the sales process than ever before. The Internet has dramatically transformed buyer behavior. Your prospects have access to vast amounts of content, and they want it on their terms. In a prophetic 1998 Fast Company article , Seth Godin (who coined the term permission marketing ) said, “We are entering an era that’s going to change the way almost everything is marketed to almost everybody.” They no longer tolerate traditional interruption marketing methods. Enter the white paper. | NUSPARK NOVEMBER 30, 2011 It Might Be Time to Make Age One of Your Segmentation Criteria Any demand generation expert worth her salt (and consulting fee) will advise you to segment your sales leads. In its simplest form, segmentation is the process of sorting the names in your lead database into neat little piles. Not unlike what you do on laundry day. Only instead of keeping your white shirt from turning blue, these piles set the stage for a range of marketing and sales activities – from personalizing outbound content, to prioritizing sales resources, to predicting whether a particular lead will turn into an honest-to-goodness paying customer. Here’s the scary part. What to do? | |
| | | |
| |
|
| |
