Sun.Feb 24, 2013

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Targeting Audiences Not Looking for You; Advertising Options for B2B

NuSpark Consulting

Marketing Strategy: You Still Need to Persuade with Content ; Before Search and Social. With so much marketing noise out there talking about inbound marketing, social media, and SEO, sometimes we forget one mission-critical component to marketing strategy; advertising. I have recently been engaged with some regional b2b firms, and have been asked to help generate leads and conversions.

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17 (mostly failed) Brand Tweets From The Oscars

Convince & Convert

Well that didn’t take long. In the few short weeks between the Super Bowl and the Academy Awards, it seems dozens of brands (and/or their agencies) have decided to “get themselves some of that real-time marketing!” Here’s the deal. If you’re going to try to capitalize on televised American water cooler moments you either need to be truly, inherently nimble and FAST like Audi and Oreo at the Super Bowl, or provide information that further the knowledge or entertainm

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Seven lessons for B2B from Cirque du Soleil

Integrated B2B

I was fortunate enough recently to see the Cirque du Soleil perform its Allegria show in Copenhagen. Allegria is a mesmerizing show performed by artists of exceptional ability, and I was left with a feeling of satisfaction in witnessing real people perform real feats of skill, creativity and daring. Here was a credible performance. And for a discerning audience, credibility is essential.

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How many content sources does your buyer consult?

i-Scoop

'With the never ending rise of new communication channels, the shift from selling to buying, the rise of the ‘empowered’ and connected buyer, and the fragmentation of the media landscape, the attention of the (prospective) customer is not that easy to get. People proactively look for information themselves. Depending on the sources, it seems that […].

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.