Tue.Sep 27, 2011

article thumbnail

What Moneyball Teaches Digital Marketers About Winning

Buzz Marketing for Technology

“Adapt or Die” – Billy Beane. Moneyball , a book by Michael Lewis and now a movie starring Brad Pitt, is an amazing story of how Billy Beane, the then Oakland Athletics General Manager, chose to abandon baseball’s collective wisdom and applied what many considered to be “outsider” thinking to develop a winning team. Hindered by a small market budget, Beane embraced alternative statistics, or what marketers might call “KPIs”, to find undervalued players.

Planning 183
article thumbnail

What is Thought Leadership and Why Do you Need It?

Marketing Insider Group

These were some of the questions asked recently at the #profschat back on September 16 th by @MProfsEvents and the good folks @MarketingProfs. During the one-hour “tweetchat” that occurs every Friday from 12-1pm EST, there was a great dialogue on the definition, the need and the value of Thought Leadership. If you write a personal blog or help manage your company’s, you already know the value that blogging can provide as a tool for Thought Leadership.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Influence of Buyer Perceived Value (BPV) on Buyer Behavior and Decisions

Tony Zambito

Image by Will Lion via Flickr In my recent article, Buyerology: The New Science of Understanding Buyer Behavior, I introduced the concept of Buyerology and the need for a renewed focus on understanding buyer behavior in the Social Age.

article thumbnail

5 Content Marketing Questions: #1 What’s the Problem?

Writing on the Web

In a previous post, Writing Web Content that Gets Results: Questions , I reviewed the basic rules of writing web content. In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)? Why hasn’t this problem been solved?

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Influence of Buyer Perceived Value (BPV) on Buyer Behavior and Decisions

Tony Zambito

Image by Will Lion via Flickr. In my recent article, Buyerology: The New Science of Understanding Buyer Behavior , I introduced the concept of Buyerology and the need for a renewed focus on understanding buyer behavior in the Social Age.  A key component of understanding buyer behaviors and decisions is gaining a reality check on Buyer Perceived Values (BPV).  How well organizations; in relations to products, service, and brand; maps to Buyer Perceived Values will serve as the one of

More Trending

article thumbnail

Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

“Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. The problem is, your buyer’s process is not built on your email or your phone.

article thumbnail

B2B Marketers: Re-purpose Content with a Purpose

B2B Marketing Traction

Tweet. Now more than ever, optimized online content is the key to attracting prospects to your website. But how do you make time to create blog entries, videos, eBooks, whitepapers, podcasts, presentations and articles? The answer is re-purposing. When you notice that a particular blog entry on your site generated a lot of traffic and/or comments, create a video on the same subject.

article thumbnail

Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

“Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. The problem is, your buyer’s process is not built on your email or your phone.

article thumbnail

Is Lead Generation On Its Way Out? [Infographic]

Adobe Experience Cloud Blog

by Maria Pergolino Data from Google Insights for Search suggests lead generation is starting to slide off the radar of marketers. Or is it? The truth is that marketers are becoming more focused on more specific topics like demand generation, lead scoring and lead nurturing. Take a look below to learn which marketing automation topics are becoming front of mind.

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

“Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” Most B2B marketers are still fixated on capturing registration data, and no wonder. The marketing automation machine lives on a diet of email and your sales process is built on the telephone. The problem [.].

article thumbnail

B2B Social Media Success Formula Mixes Business with Pleasure

MLT Creative

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. When I began blogging and engaging on Twitter and LinkedIn , the first thing I realized is how much I have to learn regardless of my decades of experience. Through social media, I have also connected with thousands of other marketing, PR and creative professionals who share ideas and insights at a pace I could never achieve on my own.

article thumbnail

How to leverage Facebook for business – I

EMagine B2B Blog

This is the first of a three-part series aimed at helping our readers understand how best to use Facebook for their companies’ benefit. It assumes some casual familiarity with Facebook, but nothing approaching wizard level. The second part will appear here within 2 weeks. Many businesses – that is, among those that are attempting to [.].

article thumbnail

Longer Tweets Generate More Clicks on Twitter [New Data]

Hubspot

Over the course of the last few years of presenting data about Twitter , I've been asked a few common questions that, at the time, I didn't have the data to answer. One of the most common questions asked has been regarding click-through-rates (CTR). I started by analyzing the length of 200,000 link-containing tweets as well as the CTR the links in those tweets generated.

Twitter 57
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Blogger Outreach Changes the PR Timeline Forever

Convince & Convert

PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. Evidently, Ketchum invited a group of bloggers to a restaurant in NYC, where they would enjoy a “delicious four-course meal”, a food trends discussion from an analyst, and an unexpected surprise.

Blogger 148
article thumbnail

Social Sharing Increases Blog Page Views 160% [New Data!]

Hubspot

Blogging is key to any inbound marketing plan. Not only is it a great way to add pages to your site and increase your footprint, it also improves your search rankings and helps get more inbound links. However, by writing and publishing blog articles, you aren't getting the most out of all your efforts, you also need to promote your content. In order to determine what promoting a blog post can do for you, we took a look at the blog posts of our 5000 customers.

article thumbnail

5 Tips for Managing LinkedIn Groups

Hubspot

In B2B marketing, creating and managing your own LinkedIn group for your brand is a great lead generation strategy. LinkedIn groups draw prospects to you in several ways: 1. Establish yourself as a thought leader in your industry. By engaging in the discussions your group members have and answering questions, you show how you're a resource. 2. Grow a community of advocates.

article thumbnail

6 Steps to Conducting a Successful Content Brainstorming Session

Hubspot

Creating fresh, valuable content takes creativity. But creativity can be a scary, demoralizing thing. Are my ideas different? Will prospects and customers find them appealing? Oftentimes, just coming up with ideas can be even more daunting than creating the content that completes the ideas themselves. But just because you don’t consider yourself a creative person or you don’t work in a creative field, doesn't mean you (and your teammates) don't have great ideas for your company.

Content 46
article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

A Marketer's Guide to the Google News Standout Tag

Hubspot

Have you ever imagined a world where you could talk to Google? Well now you can. Sort of. Representatives from Google News, during a session at this years Online News Association conference in Boston, announced a new meta tag that will allow its over 50,000 subscribers to send a message to Google News. This will signal the search engine and inform it that your content is a ‘standout’ story--breaking news, an original piece, something no one else has published.

Tagging 45