Tue.Sep 20, 2011

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The Most Important Question In Business…

Marketing Insider Group

…is “ how are you doing? ” When I started my career as an account executive, I found out very quickly that customers and prospects rolled their eyes the moment I started talking about my company and our services. I would ask them if they’d like to hear about our new product release…crickets. I would ask if I could bring my sales manager in for a meeting with my main contact’s boss…crickets.

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How NOT to pitch a blogger

Biznology

Tweet This Post. Image via Wikipedia. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers. In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches. In the five years that we’ve been reaching out to bloggers, we’ve learned just as much about how NOT to pitch as we’ve learned about the right ways.

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Compelling Content: What Are Your Readers’ Hot Buttons?

Writing on the Web

How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers?). First, let’s deal with the compelling content thing. Your content isn’t going to market a thing if you don’t reach inside the heads and hearts of your readers. Obviously it’s all about your readers.

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How An Old School Product Leveraged A New Mobile App

The Effective Marketer

It has been out for a couple months now, the new myStain app from Clorox, but only now I have seen an interesting account of the marketing campaign and results highlighted in an article from MarketingNews (an AMA publication, requires registration). As I first started reading about the mobile app that gives tips on stain removal, I wasn’t sure who would actually want to download it.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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To Build Blog Subscribers, Get Narrow-Minded

Convince & Convert

I had an interesting conversation about blog visitors and blog subscribers with my friend Doug Karr a few weeks ago at the Blog Indiana conference. Doug’s blog covers a wide swath of digital marketing topics , whereas Convince & Convert is of course mostly in the social media lane with occasional dalliances in email, conversion optimization, metrics, and other related topics.

More Trending

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HUGS2011 – Founders Recap Remarkable Year, Share Big Vision

MLT Creative

With more than 1,000 inbound marketers in attendance for the 2011 HubSpot User Group Summit, Brian Halligan and Dharmesh Shah highlighted a remarkable year of growth and innovation for HubSpot. Presenting in a facile and amusing repartee of long-time buds, the founders shared the year’s accomplishments of HubSpot customers: 85,000 blog posts. 600 million visits. 5 million leads.

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6 Ways B2B Companies Are Using Facebook

Hubspot

Is Facebook applicable for B2B companies? Absolutely! With more than 750 million users, Facebook is useful for far more than just teenagers playing online games. The social network has become a representative sample of the world's population. As a company selling to other companies, Facebook serves as an important tool for generating leads and nurturing customer relationships.

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Josef Müller-Brockmann: Principal Of The Swiss School

JotForm

Most people think of a yogurt brand when they hear, “Swiss style.” As designers, we may be a bit more familiar with the Swiss school of design. Some call it the evolution of modern design. Others may think of it as just a step to where design style is now. Both may be correct. Josef Müller-Brockm.

Design 48
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7 Examples of Stunning Online Presentations

Hubspot

This is a guest post written by John Rode , marketing direct o r at SlideRocket , the presentation sponsor of HUGS 2011. I’ve seen my share of drearily predictable presentations—one person delivering a series of static slides to a captive (but rarely captivated) audience. You know, the type of presentations overcome by bullet lists and slides that bore you into a mental slumber.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Best Practices for Running a Sweepstakes

SnapApp

A sweepstakes is a contest or promotion that offers a grand prize. Users submit an entry form containing their contact information, and are entered to win. Leverage the ?thank you? page post entry to encourage email opt-ins, social sharing and cross-promotion. Magic Beans, an infant clothing boutique & SnapApp client, drove 28,000+ social media connections during a month of sweepstakes!

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34 Awesome Twitter Ideas for Engaging Your Prospects

Hubspot

This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more tips like these for your blog and Facebook page, download the ebook here. Engaging your community of prospects on Twitter is an essential way to show a human face behind your brand and let your customers know you care about them. Answer their questions and provide them with content they find useful, and you’ll build the trust you need for a loyal following.

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Five more tips for successful webinars

EMagine B2B Blog

Among larger B2Bs, webinars are a pretty common online marketing tactic… and why not? Along with white papers, they’re a highly effective means of communicating complex material and/or establishing thought leadership …yet they provide a level of visual interest, personality and “live” interactivity that white papers can’t touch. They can be used for brand building, [.].

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New Social Media Features for Marketers to Be Aware Of [Marketing Update]

Hubspot

Last week, Mike and Karen hosted the Marketing Update from the Inbound Marketing Summit where they discussed a number of interesting social media stories from the previous week. Facebook Launches the Subscribe Button. This past week, Facebook launched a subscribe button , which allows you to choose on a user by user basis "whether you'd like to see all updates, most updates, or just important updates from another user.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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On-Demand WebCast: Optimizing Content Marketing to Facilitate The Buyer's Journey

The ROI Guy

Although research indicates a significant 26% of annual marketing budgets are allocated to content marketing, only 41% find that the efforts are effective. Why the crisis in confidence and how can you insure that your content marketing investments are effective? This webinar, looks for answers to the crisis, discussing the latest research and uncovering the prove strategy and tactics for optimizing content return on investment.

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It’s hard to argue with Search Engine Land’s B2B Social Media tips

Wondering Out Loud

Every so often I run across an article that has me nodding in complete agreement, and this one from Search Engine Land had me doing exactly that. The article – while using the work “tips” – actually outlines four reasons B2B companies need to be involved in social media. Putting aside tactics like Facebook , Twitter and blogging, SEL’s Strictly Business points to the four basic elements of why: Influence your online reputation.

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Facebook Estimated Global Ad Revenue Doubles in 2011

readwrite

Facebook estimated global ad revenues will jump to $3.8 billion, more than double the social networking giant’s 2010 total. Ad revenue for the site, which has over 750 million registered users, will miss the expected $4.05 billion mark, according to analysts, but the slowdown in growth is explained as a diversification into other revenue streams like Facebook Credits.

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Useful Tips from Inbound Marketing Summit and Hubspot User Group

Customer Experience Matrix

I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. These featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. That said, here are highlights from my notes. Youngme Moon, Harvard Business School - when all competitors address the same customer problems, their products all seem the same - to differentiate, embrace your negatives and make them into positives - her examples: - the Mini Cooper

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Book Review: Escape from Cubicle Nation

Webbiquity

Pamela Slim’s Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur is the bible for the self-employed—and those burned out on the corporate world who’d like to become independent. Despite the ongoing recession, the book retains its timeliness. Though there may now be fewer people wishing to escape the corporate world and more wishing they could once again be part of it, the book remains important for those stuck in dead-end corporate positions as well as the u

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Google Puts +1 on Ads, Creates Google Plus Revenue Stream

readwrite

Alongside all the announcements of new user features for Google Plus, the latest big news out of the Google camp is for advertisers. The +1 button is coming to Google Display Network ads , hinting at the first monetization channel for the social network and enabling Google users to personalize their ad experiences. Google has shown +1 buttons on search ads since the button’s launch in March.

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