The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. What are your goals? Thought leadership, SEO, lead generation? How do I get people to read it? How to I build subscribers? Are my audiences really interested in my thoughts? So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. I’m not convinced a blog is right for my business, plus I’m concerned over time and resources.  Below are the responses.  . From Apryl Parcher. From Maureen Monfore. MORE >>

Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  According to a recent MarketingProfs survey with the Content Marketing Institute, B2B marketers are increasingly looking to Facebook as a content distribution and engagement channel. In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year. Understand EdgeRank.  Original content.  Social Media MORE >>

Well, your firm has written and produced a white paper. quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Now what? How do you promote it? Your ultimate goals with white papers are typically the following: .  . Generate new leads. Nurture existing leads. Establish thought leadership.  . There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO.  Here we go: Website. Put a link to your new white paper on your home page. Have audiences link to it as a PDF. MORE >>

I’ve been managing multiple SEO campaigns (mostly Philadelphia area based) recently because clients have asked, and I do it well, and in my observations of the practice, I have a word of advice: Get Real. say that because the goal of search engine optimization is to drive increased unbranded (terms that do not mention your company name) quality traffic to your website that converts into a desired action; nothing more; nothing less.  That’s my goal with clients.  It’s time to get real with this task, but not over-think it. Examples: Query type:  Research. Query type: Purchase. Formula:  . MORE >>

Everybody does list-format blog posts this time of year.  Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond.  Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead. Inquiry-to-lead conversion rate.  Revenue-per-lead. MORE >>