NuSpark

Trending Sources

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

NuSpark

If you’re focused on maximizing ROI for your firm, and you have a team or vendor managing your paid search campaigns, you may not be optimizing ROI. That’s because many PPC firms miss a few techniques to make sure your Google AdWords programs are working as they should. We’ve seen this again and again when we’ve taken over search campaigns over the last decade. Keep Search Networks. Target CPA.

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before.  I love the new feature and allows so much more reporting opportunity. Make note. Website newsletter sign-up (NSU).

Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. However, creating and delivering social content is a big challenge for many B2Bs. The Missing Link: A Cohesive Social Content Strategy. The Right Content in the Right Channel. The Power of Visual Social Content.

Who Should Nurture B2B Leads with Social Media?

NuSpark

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption. There is still some work to be done on that mind-set issue. Social Selling

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.  Obviously search advertising is a must when the goal is to capture prospects in active research or buying mode. You can target top and bottom funnel. Top funnel. Bottom funnel.

How to Convince Your CEO of the Power of B2B Content Marketing

NuSpark

CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule. Such campaigns are familiar. And, sadly, they are not today’s most lucrative marketing investment.

Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions

NuSpark

To create content that boosts lead and demand generation, you need to construct B2B buyer personas that give you a clear picture of your customer, mapping their journey from when they decide to solve a problem to their purchase decision. Or, at least, that’s the theory. But here’s what happens. Many companies create personas, and not one itsy-bitsy thing changes. And sales cycles linger endlessly.

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

Let’s talk retargeting.  For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  The web form or conversion funnel may have been too long or complicated, meaning prospects abandon the funnel before completion.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads

NuSpark

Let’s talk retargeting.  For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content.  The web form or conversion funnel may have been too long or complicated, meaning prospects abandon the funnel before completion.

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year. Understand EdgeRank.  Original content. 

How The Beatles’ Songs Optimize B2B Marketing Strategies

NuSpark

The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons. Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing, inbound/outbound marketing, and analytics. As a big Beatles fan, I thought I’d have some fun in reviewing their song titles, and coming up with a marketing statement that relates to the titles.

Matching the Offer with Buyer Mindset: The Website Dilemma

NuSpark

In the 1990 film “Cadillac Man,” Joey O’Brien, a car salesman played by Robin Williams, stops to assist a funeral director whose hearse is broken down by the side of the road on the way to the cemetery. Having assisted the grieving widow to make the painful, but necessary decision to move the casket into a less dignified transport (a truck bed), he’s sizes her up. You get the drift. Awareness.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  calculators, and pencil erasers.  On the shelf were multiple SRDS books; each one the size of a phone book.  Need a radio station in Miami?- look it up.  Need to find a prospect? Dial a phone and make friends with a gatekeeper.  Luckily my number will be on a pink message pad for the boss.   I digress! Paid Search. Acquisio. Online Display. Doubleclick. AdRoll.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

Ever wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising.  Imagine- all of this serving and big data technology; in business to target messaging accurately as possible, and to increase that CTR from.02% to.04% and higher.  Here’s an amazing chart detailing the major players in online display advertising.    . Let’s talk about DSPs.  . DEMAND SIDE PLATFORM.

A Social Media Measurement Dashboard; One Approach

NuSpark

A re your social media efforts working?  That’s one of the most misunderstood questions in marketing today.  Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. 

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

You’ve written, designed and produced a white paper. That was a lot of work. Now you can relax. Not so fast. You’re only half way there. Why did you write it? So people would download and read it. Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. Sadly, Now you need to distribute and promote it. Video.

Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

Why Marketing Automation Does Not Work

NuSpark

You’ve likely heard the information technology gurus. They have a mantra — people, processes and systems. For technology to be effective in decreasing costs or increasing revenues, people and processes have to be in place first. It makes sense. You cannot automate a process that does not exist. It’s the good old cart before the horse problem. Lack of planning for marketing automation is widespread.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Now, Content Experiments allows me to test elements of my landing page. For this exercise I tested landing page headlines. Step 2: Name your experiment. Excellent!

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform. Now, Content Experiments allows me to test elements of my landing page. For this exercise I tested landing page headlines. Step 2: Name your experiment. Excellent!

The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

This week SiriusDecisions presented their new demand waterfall model. It was very well received at the annual conference this week. Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. Here is the new Demand Waterfall. Both have their own conversion metrics.

Demand 100

5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

The new Demand Waterfall from SiriusDecisions; An Introduction

NuSpark

This week SiriusDecisions presented their new demand waterfall model. It was very well received at the annual conference this week. Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. Here is the new Demand Waterfall. Both have their own conversion metrics.

Demand 100

Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic

NuSpark

That’s my goal with clients.  It’s why you always have to track and optimize your efforts, think about what keywords you are optimized for, and what keywords you SHOULD be optimized for. It’s time to get real with this task, but not over-think it. Examples: Query type:  Research. Search query “information on how to _”. Query type: Service or business solutions. Query type: Purchase. Formula:  .

Effective Social Selling = Mindset over Tactics

NuSpark

What is it about the term “Social Selling” that gets people riled up? If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. Many say that sales people should concentrate on honing their sales skills rather than social media skills. Some discount social altogether as a non-starter. Others swear by it as the holy grail of lead generation.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Lift is a term many publishers use as an outcome to their research.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Lift is a term many publishers use as an outcome to their research.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Always, B-Be, C-Closing. Always be closing, always be closing” That’s a famous quote from the old movie Glengarry Glen Ross, spoken by Alec Baldwin. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art” Willian Bernbach, legendary creative director, DDB. Convert! explain.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. Always, B-Be, C-Closing. Always be closing, always be closing” That’s a famous quote from the old movie Glengarry Glen Ross, spoken by Alec Baldwin. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art” Willian Bernbach, legendary creative director, DDB. Convert! explain.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Reviewing competitive sites (and tools such as Spyfu). Your organic keywords obtained from your analytics program.

Click 89

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

NuSpark

Lead Nurture Planning. Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities. Remember, lead nurturing is the process of delivering highly relevant content to prospects that may have shown some interest in your company but not ready to buy.