Tomorrow People
APRIL 4, 2012
Ever since Draw Something was launched in both Apple App Store and Android Market, everyone it has sold 37 million times worldwide. See these 20 Amazing Smartphone Sketches by Mashable. To view the infographic, click the arrows on the bottom to move to the next slide, and watch the sketches bring the numbers to life. Created by MBAOnline.
ANNUITAS
APRIL 4, 2012
Our good friend Ardath Albee and I have recently had a series of conversations about the standard funnel that is used by many organizations. (If you don’t know Ardath I highly recommend you follow her: @ardath421.) This post is a result of those discussions. The standard sales funnel for most organizations is linear with several stages: Inquiry. MQL.
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Biznology
APRIL 4, 2012
Yesterday’s monthly Biznology® Webinar was called “Global Search Marketing.” I talked for 30 minutes about how to optimize your Web site for a global audience. Lots of companies have products that can be sold outside their home country, but search marketing makes it easier than ever. Focus on what customers want, what content you need to persuade them, and how they can find it—those three keys will give you search marketing success in any country.
B2B Marketing Traction
APRIL 4, 2012
Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. When you budget your marketing dollars, it’s important to understand where you are in your product, service, or company life cycle. In an earlier post, I blogged on how to calculate your marketing budget by understanding your sales history.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Convince & Convert
APRIL 4, 2012
Excerpt of my interview with Erika Napoletano. Transcription services from our friends at Speechpad. For full conversation, watch the video! Jay: Hey everybody it’s Jay Baer from Convince & Convert , joined today by a very special guest, Erika Napoletano , author of The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters).
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Paul Gillin
APRIL 4, 2012
I had the pleasure of being invited to a dinner last night with some local technology luminaries and guest of honor Reid Hoffman , the co-founder of LinkedIn and already a Silicon Valley legend at the age of 44. The meeting was hosted by Larry Weber , a local PR legend and founder of the company that became Weber Shandwick. It was a great evening on several dimensions, but I particularly want to compliment Larry Weber (right) on the masterful way he ran the dinner.
Hubspot
APRIL 4, 2012
Marketers have a huge opportunity with welcome emails. According to Skyline Technologies , welcome emails have an average open rate of 50-60%. It makes sense; as the double opt-in process has become more commonplace, people expect to return to their inbox and receive one or two emails that confirm their request and welcome them as a new subscriber. So with an open rate that high, doesn't it make sense to strike while the iron's hot?
JotForm
APRIL 4, 2012
If you haven’t seen the viral pictures of English artist Julian Beever’s work, then you aren’t on the web enough. Mr. Beever started as a street artist who figured out how to make his pastel chalk drawings on hard sidewalks turn into three-dimensional scenes that amazed and delighted passersby. Beev.
SnapApp
APRIL 4, 2012
Below is a quick overview of some of the things Facebook page administrators should know today to? prepare for and manage their Facebook Page with Timeline, but first, start with a quick ?Are you ready for Timeline?? quiz to test how much you know about Timeline and what it means for your page. 1. It's not Optional: Your page has already swapped over!
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hubspot
APRIL 4, 2012
As an email marketer, you already know you're losing about 25% of your email list every year. It happens; people lose interest in your company, change email addresses, unsubscribe -- it's all part of the email marketing game. But what if there was something you could do to re-engage some of those subscribers who actually are still interested in your company, but have just suffered a case of inbox overload?
Hubspot
APRIL 4, 2012
Social Media Examiner's Michael Stelzner is releasing his 2012 State of the Social Media Marketing Industry report today after his 1:00 PM EST webinar with HubSpot's Content Strategist Kipp Bodnar, where the two will review all the juicy data. Part of Michael's research included asking social media marketers whether they're outsourcing any of their social media marketing tasks, and if so, what specifically they're outsourcing.
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