Mon.Apr 18, 2011

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He was in grave danger; there was only one way out

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The farmer trudged across the farm yard late one night and entered the barn. Light from the moon gave him enough visibility through the door and the cracks in the wooden walls as he crossed the open space to a wooden post mid-way into the barn where a lantern hung.

Barriers 166
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Content Marketing: Connect the Dots and Drive Results

Writing on the Web

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? Ahhh, that’s what I’ve been trying to figure out for the last 12 years. In the World Wide Web, there often seems to be no rules. But that’s not true. You have to find what works for you in your business, with your target audience.

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Animoto: Easy, Cost-Effective Video Content to Go

The Point

Good video content engages customers and prospects like no white paper or webinar can. Videos are easily accessible at any time, from any place, and adapt readily to mobile devices. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. So why don’t more B2B companies use video?

Cost 122
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Whose brand does Google want to build?

Biznology

Image via CrunchBase. by Tim Peter. Google announced its Q1 earnings late last week and posted a profit of $2.3 billion. That's billion. With a "B". Pretty good, huh? For GOOG, anyways. But what about for you? If you're like most businesses, you probably rely on Google to help you build your brand online. You're a key contributor to those billions per quarter flowing to Google's bottom line.

Google 104
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Benefits of Online Surveys for B2B Marketers

Adobe Experience Cloud Blog

by Maria Pergolino Understanding the needs and pain points of current customers and prospects is an important aspect for planning out B2B marketing campaigns. Traditionally, marketers would look to telephone and print surveys for needed marketing data. Depending on researchers to gather, input, compile and error check surveys results led to higher costs and missed marketing opportunities.

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If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

The ROI Guy

After two economic downturns over the past decade, most executives are scrutinizing budgets much more closely, and marketing is no exception. According to research from Junta42 and MarketingProfs, in surveys of over 1,100 North American B2B marketers, a significant portion (26%) of total marketing budget is spent on content-marketing initiatives, with 51% of B2B marketers planning to further increase their spend on content marketing over the next 12 months.

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How to Quickly Crunch Tons of Marketing Data [Excel Tricks]

Hubspot

Ellie Mirman noted in an earlier post that one of the 5 biggest misconceptions about marketers is that we don’t know how to do math. She couldn’t be more correct! Many of us love numbers. And if you’re using a closed loop marketing system , you’ve probably got a lot of numbers to play with. Even if you don't love numbers, it's increasingly important for marketers to use quantitative metrics for decion making.

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Is Twitter Massively Overrated?

Convince & Convert

I was thunderstruck by new social media usage data released by Edison Research and Arbitron. In this thorough study of the media habits of Americans ages 12 and up (conducted annually since 1998), the survey authors have put a statistical fine point on something I’ve been pondering for a while : Is Twitter Massively Overrated? From an audience perspective, I’d say the answer is yes.

Twitter 167
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How to Use Your Site to Draw Email Subscribers? [Marketing Cast]

Hubspot

In marketing, having a big email list is like wearing Oakley shades with colorful frames—it emits confidence and demands respect. While everyone aspires to be that cool and attract a lot of email subscribers, doing so is actually a challenge. In this episode of the Weekly Marketing Cast , David Meerman Scott suggests a three-step process for developing an email list as a powerful marketing asset. 1.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Do You Need to Stop Measuring Marketing?

Digital B2B Marketing

Measurement Love. I’m a bit of a nut for measurement. In fact, I spent the first eight years of my career focused on improving and applying digital marketing measurement. I believe everything needs to be measured. But just maybe, we should stop measuring for a moment. Measurement has gone too far, expectations of measurement are too great, and measurement has clouded our judgement instead of informing it.