Mon.Apr 18, 2011

MI6 Marketing Agency

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Mi6 Quick Tip #5

MI6 Marketing Agency

Bringing social and email messaging together. Trying to keep up with the all the messages you are getting from key contacts? Tracking emails is hard enough but what if they use Twitter, Linkedin and Facebook? How can you ensure you don’t miss that important message from them? Fortunately there are some tools that help you address this issue. Picture too blurry? Click on image to see full size.

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If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

We're pleased to present this guest post by Tom Pisello, also known as The ROI Guy. Read on for Tom's ideas on how marketers can regain confidence in -- and prove the value of -- their content marketing efforts. After two economic downturns over the past decade, most executives are scrutinizing budgets much more closely, and marketing is no exception. Engagement Quality. Sales Lead Quality.

Recent Research Reveals Best Time to Post on Social Media

PWB Marketing Blog

Recent Research Reveals Best Time to Post on Twitter and Facebook.

PWB Marketing Blog

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Study: 93% of B2B Marketers Use Social Media Marketing

Social Media B2B

According to a recent study by BtoB Magazine , 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter). The Big Three. B2B marketers overwhelmingly favor “the big 3″ social media channels, with LinkedIn being the most-used channel (72%).

The Lead Generation Assessment | Our most popular service

Fearless Competitor

B2B Lead Generation | The Lead Generation Assessment service. The Lead Generation Assessment  service is far and away our most popular service. Here’s why: Carlos Hilgado of The Annuitus Group  wrote this about setting up a lead. Carlos Hildago. management program: Conducting an audit. Where are you today as an organization? Figure out what the quickest wins will be. Poor customer profile.

Do You Need to Stop Measuring Marketing?

Digital B2B Marketing

Measurement Love. I’m a bit of a nut for measurement. In fact, I spent the first eight years of my career focused on improving and applying digital marketing measurement. believe everything needs to be measured. But just maybe, we should stop measuring for a moment. These days, all to often measurement has become the purpose , not a tool. Trumps. Measurement.

K’s Top Five for the Week – April 17

Agile B2B Copywriter

Tweet This week’s list of picks has some good tips for helping you make the most of your content marketing program. There’s tips on how to choose the right content for your business and how to keep that content in tip-top shape. I’ve also got some posts on how to improve your B2B social media effort, and the impact some good stories can have on making your content more engaging. Tweet This!

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

What’s the Difference Between “Sales 2.0? & “Social Selling”?

Sales Intelligence View

The sales environment continues to evolve. Most if not all companies are familiar with the term Sales 2.0 and now we are introducing Social Selling to the vocabulary of sales leaders. So whats the difference? Like I mentioned in the post Sales 3.0 is a myth , adding a number to the end of a word doesn’t magically make it more high-tech or innovative. The Next Evolution is Social Selling.

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Are You Inspiring?

Fearless Competitor

B2B Marketing : Do you inspire? parable. A man walks past a construction site and encounters a man laying bricks. &# What are you doing?&# he asks. “I’m laying bricks.&# came the reply. He continues on and find another man with bricks. He asks “What are you doing?&#. The man says “I’m building a wall.&#. He strolls on for a bit and encounters a third man.

New release by Silverpop: Gold Partner

Fearless Competitor

B2B Lead Generation : Silverpop New Release. Silverpop just released a major new release of Engage. Watch the video and click the link to our landing page for more. Watch a short video of Silverpop Engage. To contact us about our Silverpop services, please click. Find New Customers is a Gold partner for Silverpop. Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. Filed under: Demand Generation , Marketing Automation.

Steps in the B2B Marketing and Sales Process – by Christopher Ryan

Great B2B Marketing

In a typical business-to-business scenario, responses you generate and people you have contact with will flow through the marketing system and at different times during the end-to-end process will fall into the following categories:          . Database Build – Contact names you have added to your database who have not responded to a promotional offer. You collect these names for remarketing purposes because they match the prospect criteria. Your mission is to turn them into raw inquiries. Your mission is to turn raw inquires into suspects or qualified leads.

Top Two Areas of Struggle in Marketing Automation Implementation

Marketing to Business Executives Blog

So you’re in the market for a marketing automation platform.  You’ve gone through the Step-by-Step Guide to Selecting a Marketing Automation System by David Raab.  He takes you from defining your requirements to making a decision and then (Step 7) directs you to “Invest in Deployment.&#   Good advice.  You spent the money and maybe put your career on the line. The No one is happy.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Sales Leadership: Ready for July & August?

Your Sales Management Guru

Sales Leadership: Ready for July & August? maybe already too late, hopefully you aren’t?  I often state that it is the salesperson’s responsibility to make quota not the sales managers, it is your responsibility to hire, train and put the salesperson in a position to win and exceed quota. Sales leadership means looking out 90 days or more to ensure you have the programs in place for success. These months can impact your ability to exceed your quotas and revenues for those periods, as well as your September and October goals.   What other ideas do you have?

Whose brand does Google want to build?


Image via CrunchBase. by Tim Peter. Google announced its Q1 earnings late last week and posted a profit of $2.3 billion. That's billion. With a "B". Pretty good, huh? For GOOG, anyways. But what about for you? If you're like most businesses, you probably rely on Google to help you build your brand online. You're a key contributor to those billions per quarter flowing to Google's bottom line. But, the real question is, whose brand is Google interested in building? Paid Search Business Facebook Foursquare Google Groupon New York Times

Benefits of Online Surveys for B2B Marketers

Modern B2B Marketing

by Maria Pergolino Understanding the needs and pain points of current customers and prospects is an important aspect for planning out B2B marketing campaigns. Traditionally, marketers would look to telephone and print surveys for needed marketing data. Depending on researchers to gather, input, compile and error check surveys results led to higher costs and missed marketing opportunities.

Animoto: Easy, Cost-Effective Video Content to Go

The Point

Good video content engages customers and prospects like no white paper or webinar can. Videos are easily accessible at any time, from any place, and adapt readily to mobile devices. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. So why don’t more B2B companies use video? Well, one reason is cost. Sure, in theory, anyone with a Webcam and a YouTube account can create and share video content, but is the lack of production quality worth the risk to your brand? Enter Animoto.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Marketing Goes To Washington: How One Think-Tank Gets The Message Out

It's All About Revenue

by Jesse Noyes | Tweet this. This is the second in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for nonprofits. The first article on social media for good can be found here. The series will continue to be rolled out on It’s All About Revenue over the coming weeks. But a think tank? Probably not. He’s not kidding. It raised $25,000. Share email.

Recent Research Reveals Best Time to Post on Social Media

PWB Marketing Blog

Chad Wiebesick. Ever wonder when the best time of day is to post on Facebook, send a tweet, publish a blog post, or send an email? Dan Zarrella, Social Media Research Director of Hubspot, recently held a webinar where he unveiled

INFOGRAPHIC: Small Business Social Media Use

Client Bridge

From Postling and Mashable, here's an infographic of how small businesses manage social media. Twitter and Facebook are overwhelmingly the main modes of engagement. View Original Article

How Soon Is Too Soon To Ask Your Sales Prospect About Their Budget?

Sales Prospecting Perspectives

A common practice here at AG when speaking with prospects and uncovering qualified opportunities is to ask questions surrounding the budget process. client asked a very interesting question regarding this aspect of our process last week which really got me thinking. She asked whether or not questions surrounding budget were the right ones to ask so early on in the sales process (meaning the first live conversation with a prospect). If questions are read down a list, the prospect may feel less comfortable about sharing financial information with them. For example, “Mr. Be honest.

The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

Are You Marketing to Your Customers?

B2B Lead Blog

B2B Marketers spend lots of time and money on trying to acquire new customers. After all, you have sales guys breathing down your backs for new leads all the time and quotas to meet for bookings and new customers acquired. But why is it that we only worry about keeping

He was in grave danger; there was only one way out


James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The farmer trudged across the farm yard late one night and entered the barn. Striking a match the farmer lit the lantern and as the amber light filled the barn the farmer looked around and saw that he was surrounded by snakes.

LeadTip: The new B2B Lead Exchange Service is launched

Fearless Competitor

Lead Generation Companies | LeadTip Launches. Jigsaw pioneered the idea of sharing contact information. Now LeadTip pioneers the idea of exchanging sale lead information. As the President of the B2B lead generation consultancy, Find New Customers , fresh ways of acquiring quality sales leads always interests me. Geoff Rego, who recently sold Market2Lead to Oracle, just announced this new company and invited me to help spread the word. We have a special offer for readers of this blog. Click here to get a special deal on LeadTip. Here are some comments from their blog. Check out LeadTip today!

5 Tips For Better Business Storytelling


This is a guest blog post written by Brian Tarcy, a journalist, who has authored or co-authored more than a dozen books with business leaders, professional athletes, and medical professionals. He has two blogs: and Who are you? For marketers, this is more than an existential question. It's an opportunity to tell your story. DNA, you ask?

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

How to Use Your Site to Draw Email Subscribers? [Marketing Cast]


In marketing, having a big email list is like wearing Oakley shades with colorful frames—it emits confidence and demands respect. While everyone aspires to be that cool and attract a lot of email subscribers, doing so is actually a challenge. Start with Good Content. Your number one marketing strategy should revolve around amazing content creation. Nurture These Visitors with Email.

New White Paper: Twitter Strategies for Colleges and Universities


While Twitter has grown to become one of the hottest tools in social media, many colleges are quietly disappointed with the results of their tweets. Not only do these schools struggle to find people passionate about maintaining the account, but … Continue reading → The post New White Paper: Twitter Strategies for Colleges and Universities appeared first on Fathom. Company News Content Creation & Strategy Online PR/Link-Building Social Media fathom white paper social media in higher education Twitter twitter in higher education twitter white paper

Want More Leads or Sales? Make Sure You Are Leveraging the Point-of-Action


Whether you are asking users to sign up for a newsletter or refinance their home, there is a moment of truth that occurs when the user decides if they will convert or leave. In this short time frame, often less … Continue reading → The post Want More Leads or Sales? Make Sure You Are Leveraging the Point-of-Action appeared first on Fathom. Paid Advertising/SEM/Display Usability Web Design & Development


If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

The ROI Guy

After two economic downturns over the past decade, most executives are scrutinizing budgets much more closely, and marketing is no exception. According to research from Junta42 and MarketingProfs, in surveys of over 1,100 North American B2B marketers, a significant portion (26%) of total marketing budget is spent on content-marketing initiatives, with 51% of B2B marketers planning to further increase their spend on content marketing over the next 12 months. Since content marketing is such a significant – and growing – budget line item, the need to prove ROI is high.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

How to Quickly Crunch Tons of Marketing Data [Excel Tricks]


Ellie Mirman noted in an earlier post that one of the 5 biggest misconceptions about marketers is that we don’t know how to do math. She couldn’t be more correct! Many of us love numbers. And if you’re using a closed loop marketing system , you’ve probably got a lot of numbers to play with. Even if you don't love numbers, it's increasingly important for marketers to use quantitative metrics for decion making. Most of us use Excel to slice and dice our data. Excel is one of those products with some very powerful tools that are easy to use, but you might not know about.