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Sell Me This Pen. Some Advice for Technology Marketers

MI6 Marketing Agency

Technology Marketers Need to Know How To Sell. Today, more than ever, technology marketers need to know how to sell. In fact, if a marketer doesn’t have experience selling it’s a key weakness…well actually an opportunity! The disconnect between sales and marketing is one of the reasons why tech marketers need to develop their sales skills. Sell Me This Pen. Blog Featured General

Mi6 Agency’s Top Charts for July 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of July 4th. What’s the Best Chart to Use for my Strategy Presentation? We love to create charts to help us plan and make directional decisions.

Head Scratcher and Belly Buster Post: April 2016

MI6 Marketing Agency

About These Posts. UPDATED: April 15/16. Look for [NEW]. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. We’ll keep things light, airy, entertaining and maybe a bit provocative!

Mi6 Agency’s Top Charts for April 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of April 4th. What are Marketers Top Priorities in 2016? Find out how they are trying to solve them. When Do We Use Mobile Devices vs. PCs? 14 Apr.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

Mi6 Agency’s Top Charts for February 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. If you want to discuss these charts and this post you can do so in our private forum. You can join our forum here. Week of February 1st. Sources.

Mi6 Roundup: LinkedIn’s Disconnect, Budgets, IoT and Innovation

MI6 Marketing Agency

This Mi6 Round Up asks if there is a disconnect with LinkedIn management and their members and answers the question “how much should I spend on marketing and sales”. We suggest that IoT will be adopted by enterprises but warn that security needs to be at the core of all IoT products and services. Sales and Marketing 1) The Disconnect with LinkedIn Executives and the Rest of Us.

Head Scratcher and Belly Buster Post: June 2016

MI6 Marketing Agency

About These Posts. UPDATED: . Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. We’ll keep things light, airy, entertaining and maybe a bit provocative! Nothing more to add to this.

Mi6 Agency’s Top Charts for March 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of February 29th. What Investments Have Been Made in the Industrial Internet of Things? There will not be millions and millions of “users” of IIoT.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Head Scratcher and Belly Buster Post: Week of April 4, 2016

MI6 Marketing Agency

About These Posts. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. We’ll keep things light, airy, entertaining and maybe a bit provocative! Do IoT Product Makers Really Care About the Safety of Our Homes? Why is it that no home based Internet of Things products I’ve seen at Best Buy say anything about security? Nothing on their packaging! Nothing on their displays! Time will tell.

Introducing Twitter Polls

MI6 Marketing Agency

On October 21st, Todd Sherman, a product manager at Twitter, announced the roll out of Twitter polls which is another signal that Twitter is back on track when it comes to product innovation. Here’s what you need to know about Twitter polls. Coming soon! We're rolling out the ability for everyone to create polls on Twitter: https://t.co/pH5a8q9Ujz Here’s what you need to know. Stay tuned.

Mi6 Agency’s Top Charts for May 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of May 2nd. How Well Are Marketers Measuring ROI? This chart was created from a report done by Oracle and Econsultancy. Just to be clear though!

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

This Mi6 Round Up covers influencer marketing, whether Canadian governments get innovation and startups (nope) and key challenges facing Chief Marketing and Chief Information Security Officers. What’s the key to getting Canada on track when it comes to innovation, creating, growing and keeping companies in Canada? What should you consider when developing and implementing an influencer program?

Mi6 Roundup: Influencer Marketing, Canada Doesn’t Get Innovation and Issues Facing CMOs

MI6 Marketing Agency

This Mi6 Round Up covers influencer marketing, whether Canadian governments get innovation and startups (nope) and key challenges facing Chief Marketing and Chief Information Security Officers. What’s the key to getting Canada on track when it comes to innovation, creating, growing and keeping companies in Canada? What should you consider when developing and implementing an influencer program?

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Mi6 Agency’s Top Charts for September 2016

MI6 Marketing Agency

This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of September 5th. Structuring for Digital Marketing Evolution. What’s the next evolution? How Sophisticated are You? Week of September 12th.

Mi6 Roundup: How Marketers Buy, Canadian Startups and Innovation

MI6 Marketing Agency

This Mi6 Round Up includes a glimpse into how marketers buy technology; Buffer’s challenges with declining web traffic from social media channels and the challenges (and opportunities) facing startup ecosystems in Canada. You can also learn more about how Reid Hoffman, Venture Capitalist and Entrepreneur, invests and see what Jack Dorsey’s been up to since becoming CEO of Twitter (again).

Mi6 Round Up: Social Selling, Startups, Tech Innovation & the Chief Digital Officer

MI6 Marketing Agency

This Mi6 Round Up includes tips on social selling, Vancouver’s Startup Ecosystem getting downgraded, the importance of technology innovation for countries and a look into the evolving role of two c-suite roles. Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Technology.

Career Advice From Three Canadian CIOs

MI6 Marketing Agency

The DNA of the CIO. At Mi6 Agency, we’re focused on learning as much as we can about the key leadership roles in organizations. We apply these learnings to the programs we develop and execute with and for our clients. We also like to share what we’ve learned with you. have the courage to step outside of your comfort zone and accept challenges in order to innovate. Having integrity.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Head Scratcher and Belly Buster Post: Jul 2016

MI6 Marketing Agency

About These Posts. UPDATED: Jul 9/16. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. We’ll keep things light, airy, entertaining and maybe a bit provocative! Brexit. Best of three?

Should My CEO be on Social Media?

MI6 Marketing Agency

There are many reasons companies, business leaders and CEOs themselves use for not being on LinkedIn or Twitter or any other social media platform for that matter. In the early days of social media (circa 2010 ish) it made sense for CEOs to be cautious and prudent. The reality is however, that many of their peers are now tweeting, blogging and putting themselves “out there”. Cue the music. Sources.

Head Scratcher and Belly Buster Post: Jul and Aug 2016

MI6 Marketing Agency

About These Posts. UPDATED: Aug 22/16. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. We’ll keep things light, airy, entertaining and maybe a bit provocative! Brexit. Best of three?

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Win Tickets

MI6 Marketing Agency

Enter Our Draw for Free Tickets to The Art of Marketing Conference. Riding the heels of a sold out tour in 2010 this years event includes a stop in Toronto on Monday March 7th, 2011. Learn about Creativity and Innovation, Brand Strategy & Growth, Social Media and Word of Mouth Marketing, Consumer Behaviour & the Psychology of Choice and Brand Measurement and Metrics. Five Fabulous Speakers.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Twitter for B2B Marketing

MI6 Marketing Agency

Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. More importantly these chat sessions can create a body of knowledge on best practices and you can make new connections and build relationships with peers. Mining For Gold in the Chatstream. Peers are the primary source of advice, recommendations and referrals for virtually any professional role (especially IT professionals for those of you in hitech marketing and business development. Learn more here ).

Linkedin for B2B Marketing

MI6 Marketing Agency

Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. More importantly these chat sessions can create a body of knowledge on best practices and you can make new connections and build relationships with peers. Mining For Gold in the Chatstream. Peers are the primary source of advice, recommendations and referrals for virtually any professional role (especially IT professionals for those of you in hitech marketing and business development. Learn more here ).

The Emerging Role of the CMO

MI6 Marketing Agency

The B2C and B2B Buyer Controls the Sales Process. If you haven’t read IBM’s CMO Study it’s a core piece of research marketers should have sitting on their desks and on their screens. Over 1700 CMOs from a variety of verticals, sizes and geographies provide their views, opinions and insights about what keeps them up at night, their profession etc. Key Points from the Video.

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Social CRM for Small Business

MI6 Marketing Agency

An Interview with Jon Ferrara, Nimble Founder. In this episode of the B2BSpecialist podcast I interview Jon Ferrara, founder and CEO of Nimble. wanted to learn more about Jon, why he founded Nimble and his vision for the product. Personally, I would describe Nimble as a social switchboard that helps you create and develop relationships with customers and prospects. But, Nimble is much more.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Mi6 Round Up: LinkedIn advertising, IBM’s Watson and Startup Enterprises

MI6 Marketing Agency

This Mi6 Round Up includes tips on advertising on LinkedIn, IBM’s Watson and the weather, a glimpse into Salesforce’s enterprise SaaS investment strategy and enterprises thinking and acting as startups. . Round Ups are published twice a month and feature summaries and opinion on 6 handpicked articles that caught our eye in the areas sales and marketing; technology and the c-suite. Or they could be!

Mi6 Quick Tip #5

MI6 Marketing Agency

Bringing social and email messaging together. Trying to keep up with the all the messages you are getting from key contacts? Tracking emails is hard enough but what if they use Twitter, Linkedin and Facebook? How can you ensure you don’t miss that important message from them? Fortunately there are some tools that help you address this issue. Picture too blurry? Click on image to see full size.

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Mi6 Chart Topper

MI6 Marketing Agency

#10: 2011/2012 Prediction for Tablet Sales in US (Source: @eMarketer) [ Link to chart ].

Groundswell Blook Report, Chapter Three: The Social Technographics Profile

MI6 Marketing Agency

Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals, Social Scien. Groundswell is broken down into three parts. Part one (chapters 1-3) focuses on understanding the groundswell. Chapter 3. The Social Technographics® Profile. Defines a data tool for analyzing social behavior of any group of customers. CASE: A community for alpha moms. tags: social media ).

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.

Head Scratcher and Belly Buster Post: Sep 2016

MI6 Marketing Agency

About This Post. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. They’ll be focused around stuff we’re interested in and that keeps us working of course in the areas of tech, B2B, sales and marketing. We’ll keep things light, airy, entertaining and maybe a bit provocative! It’s Time to Reinvent Advertising. Or Else.

What is Marketing?

MI6 Marketing Agency

Who Needs Marketing? It boggles my mind that marketing is seen “nice to have&# or “other duty as required&# in some small to medium sized companies. It confuses me that organizations see marketing as separate and distinct from sales. cringe when I hear the term “marketing fluff&#. Great marketing and sales work together in order to establish a positive perception about your company and its product, creates demand and generates revenue. It’s that simple. The Marketing Mix. During college, I learned about the 4 Ps of marketing also known as “the marketing mix&#.

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Building Your B2B Brand

MI6 Marketing Agency

What Is A Brand? Don’t be led to think that branding and advertising are the same thing. Branding isn’t about what you say it’s about what people think and feel about you, your people, your product and your company. Let’s take a look at examples from each extreme. Pets.com. During the.com/.bomb So, let’s benefit from hindsight shall we? Nothing! Red Bull. Tylenol.

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Mi6 Quick Tip #2

MI6 Marketing Agency

Using Linkedin To Generate Web Traffic. Looking for a simple way to generate more traffic to your website starting tomorrow? Need ways to promote new content posted on your website? Maybe promote new offers? If your employees are on Linkedin ask them to spread the word! Real World Example: Thought Leadership Content. They share insights and knowledge on these topics on their blog. To Consider.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.