Author: Chris Herbert, B2B Specialist & Founder of mi6. Audience: Business Executives and Marketing Leaders. For the past few days I’ve been conducting a Twitter experiment. do these in order to test theories and satisfy my curiosity. pass on what I learn to clients, my followers and readers so they can benefit from my successes and failures. It can be a bit risky but better me than Mi6 clients. The Experiment. jury rigged an automated tweet to be sent out every four hours that featured an article that had the keyword search term “b2B marketing&# in it. What Happened. MORE >>

Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. The goal being to find key information that help us unlock the puzzle of being world class marketers and relationship creators. Here’s the posts he read, annotated and shared last week. Linkedin kicking Facebook’s butt? MORE >>

An Interview with Jon Ferrara, Nimble Founder. In this episode of the B2BSpecialist podcast I interview Jon Ferrara, founder and CEO of Nimble. wanted to learn more about Jon, why he founded Nimble and his vision for the product. Personally, I would describe Nimble as a social switchboard that helps you create and develop relationships with customers and prospects. It’s the next generation customer relationship management system, or social CRM, if you will. The image below shows you Jon’s Nimble profile which shows the different ways I can communicate with him. But, Nimble is much more. MORE >>

Bringing social and email messaging together. Trying to keep up with the all the messages you are getting from key contacts? Tracking emails is hard enough but what if they use Twitter, Linkedin and Facebook? How can you ensure you don’t miss that important message from them? Fortunately there are some tools that help you address this issue. One of them is Nimble a social relationship management platform. Real World Example: Using Nimble as a Communications Catch-all. It is designed to be a “relationship management platform”. Picture too blurry? Click on image to see full size. Related Posts. MORE >>

Advice from Marketing Peers. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. These sessions are a tremendous source of ideas, insights and data. More importantly these chat sessions can create a body of knowledge on best practices and you can make new connections and build relationships with peers. Mining For Gold in the Chatstream. Peers are the primary source of advice, recommendations and referrals for virtually any professional role (especially IT professionals for those of you in hitech marketing and business development. Learn more here ). MORE >>