| | | Measurable Marketing | | | | 37 articles |
| Page 1 of 1 | Previous | Next | MEASURABLE MARKETING SEPTEMBER 16, 2011  Top Mobile Website Design Trends for 2011 This year, the explosion of mobile internet consumption has brought with it an unprecedented wave of developments in mobile website design. In just one year, the mobile web landscape has changed dramatically, and the growing popularity of HTML5 and CSS3, amongst other developments, has played a pivotal role in expanding the realm of design possibilities. Fingertip Optimization. Simplicity. | MEASURABLE MARKETING DECEMBER 2, 2011  Eye-Tracking and Social Media Profiles: An Insightful Study Many of us can make some pretty solid hypotheses about which areas of a web page attract instant attention from your visitors. However, when you throw something like eye-tracking into the mix and look specifically at social media profile pages, as EyeTrackShop has in a recent study with Mashable, you can end up with some really interesting conclusions. Read on! What's their first impression? | | | | | |
| MEASURABLE MARKETING NOVEMBER 10, 2011  LinkedIn for Lead Generation: 5 Ways to Get Started If you're a B2B company, LinkedIn’s network is the ideal platform to connect your business to over 120 million professionals. Here are five ways you can improve your company’s presence and begin increasing your lead flow. Use Your Company Profile More Effectively. LinkedIn recently added company status updates which work similarly to Facebook’s Wall feature. Go Team! | MEASURABLE MARKETING SEPTEMBER 30, 2011  Gamification and Your Website: The Next Frontier? You may have heard some buzz around the notion of gamification. The term has been. characterized by some as the next frontier in web and mobile, one predicted to. become as central to marketing as social media has become. So what is it? recent Gartner report predicts that by 2015, more than 50% of organizations that manage "innovation processes" will gamify those processes. User- Generated Content. | | MEASURABLE MARKETING JUNE 24, 2011 #Tweet This! 5 Strategies for Building Engaging Conversations on Twitter You have likely heard about the business benefits of a strong Twitter presence: competitive intelligence, increased brand awareness and customer engagement, to name just a few. However, if the Twitterverse is still foreign to you and your colleagues, check out these tips for starting and maintaining a meaningful dialogue: • Have a clear goal/focus of your tweet(s). What are you hoping to achieve and how will you measure your success? Will it be based on the number of people participating/retweeting, or on the nature of responses (i.e negative, positive or indifferent)? • Be relevant. | | | | | | | |
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MEASURABLE MARKETING | FRIDAY, JUNE 3, 2011  Google Launches +1 Button
Google's new +1 button , released on July 1st (try it yourself above this post!) is Google's foray into social or "curated" search. Google 's description of the +1 button is as a "stamp of approval" for web content. In many ways it's similar to Facebook's "Like" button except that it will have a real effect on search. When the system is sufficiently rolled out, highly recommended web content will be displayed more prominently in Google's organic results. To be able to view +1s displayed on Google search results, you need to be logged into your Google account when using the search engine. MORE >> -
MEASURABLE MARKETING | THURSDAY, MARCH 31, 2011 Webinar Recap: Email - Cut Through the Clutter and Get Better Results
We just finished today's email marketing webinar, presented by our Key Account Manager, Penny Greening. The presentation was all about email best practices and optimizing your current email strategy. Here are some of the highlights from the webinar: Marqui's Approach to Email Marketing. Each email campaign delivered should support your overall business goals. Email analytics can help you improve on future campaigns only if you choose to accept what isn’t working, then do something about it. Protecting yourself against spam flagging. Understand Canada's FISA Bill, Bill C-28. MORE >> -
MEASURABLE MARKETING | FRIDAY, DECEMBER 16, 2011  The Psychology of Social Commerce: An Infographic
Knowing the psychological motivations behind purchase decisions can bring B2B and B2C marketers one step closer to reaching their target audience, and psychologists have identified six traits that are becoming more prominent in social commerce. The following infographic from Digital Buzz Blog captures the enormous power of social influence in purchase decisions. Some highlights? When making purchase decisions, buyers rely on: 1. Social Proof. • Refers to the advice offered by friends and family members on social media. 81% of buyers rely on this. Authority. • 77% consult reviews. MORE >> -
MEASURABLE MARKETING | TUESDAY, NOVEMBER 29, 2011 Don't Miss Out on the Webinar of the Year! Registration for "Top Website Design Trends for 2012" Now Open
It’s that time of year again! As 2011 draws to a close and you prepare for your 2012 web marketing strategy, there’s no better time to evaluate your organization’s most powerful marketing tool: your website. Join us on Thursday, December 8 at 10:30am PST for a sneak peak into the 2012 web design landscape. If you're looking for insight into which website design trends can engage your visitors and help you meet your business goals in 2012, this webinar is a must-see! Register now to reserve your spot - we hope to see you all there MORE >> -
MEASURABLE MARKETING | TUESDAY, MAY 31, 2011  Is Blippar's augmented reality a threat to QR codes?
London, UK-based app developers Blippar will soon be launching a brilliant platform for garnering pull-based mobile response to ads by with some ultra-cool augmented reality tools. Instead of using software on a mobile phone to scan a QR code , users will be able to make print advertisements like transit shelters, billboards "come alive" with interactive content. Viewing the ad through their mobile device's camera on Blippar overlays rich dynamic content from the web that can contain games, contests, additional content related to the ad. Follow them on Twitter for launch updates. link]. MORE >>
- If You Don’t Know this about Social Media Headlines You’re in Big Trouble MEASURABLE MARKETING | WEDNESDAY, APRIL 13, 2011
- 6 Optimization Tips to Improve Higher Ed Landing Pages MEASURABLE MARKETING | WEDNESDAY, APRIL 6, 2011
- 5 Demand Generation Best Practices MEASURABLE MARKETING | MONDAY, APRIL 4, 2011
- 4 Reasons Why You Need to Let Your Employees be Your Biggest Fans MEASURABLE MARKETING | THURSDAY, MARCH 24, 2011
- Might as Well be Lorem Ipsum MEASURABLE MARKETING | TUESDAY, MARCH 22, 2011
- Webinar Recap - 7 Tips to Get More Leads from Your Website MEASURABLE MARKETING | WEDNESDAY, NOVEMBER 23, 2011
- Facebook Tracking Sparks Controversy, Engineering Director Reveals All MEASURABLE MARKETING | FRIDAY, NOVEMBER 18, 2011
- Mobile Websites for Higher Education MEASURABLE MARKETING | FRIDAY, SEPTEMBER 23, 2011
- Web Marketing Digest - April 15 2011 MEASURABLE MARKETING | FRIDAY, APRIL 15, 2011
- Web Marketing Digest - April 1, 2011 MEASURABLE MARKETING | FRIDAY, APRIL 1, 2011
- Email Content: Best Practices Every Marketer Should Be Aware Of MEASURABLE MARKETING | TUESDAY, DECEMBER 6, 2011
- Content Marketing: 5 Tips and Tricks for a Winning Strategy MEASURABLE MARKETING | THURSDAY, NOVEMBER 3, 2011
- CMS and LDAP Integration: Simplifying User Access MEASURABLE MARKETING | WEDNESDAY, OCTOBER 19, 2011
- Webinar Recap - Cloud CMS: The Best Marketing Investment You Can Make This Year MEASURABLE MARKETING | WEDNESDAY, OCTOBER 12, 2011
- Upcoming Webinar - SaaS CMS: The Best Marketing Investment You Can Make This Year MEASURABLE MARKETING | THURSDAY, SEPTEMBER 29, 2011
- Web Marketing Digest - April 8 2011 MEASURABLE MARKETING | FRIDAY, APRIL 8, 2011
- QR Codes: A Mobile Marketer’s Dream? MEASURABLE MARKETING | TUESDAY, MARCH 29, 2011
- Web Marketing Digest – March 25, 2011 MEASURABLE MARKETING | FRIDAY, MARCH 25, 2011
- Webinar Recap - Top Website Design Trends for 2012 MEASURABLE MARKETING | THURSDAY, DECEMBER 8, 2011
- Google Acquires Motorola: Global Smart Phone Domination? MEASURABLE MARKETING | FRIDAY, AUGUST 26, 2011
- Webinar Recap – Mobile Web: A Crash Course MEASURABLE MARKETING | TUESDAY, JULY 26, 2011
- Google Wallet: NFC's North American Beachhead MEASURABLE MARKETING | FRIDAY, MAY 27, 2011
- Trophies Driving Blog & Social Media Engagement MEASURABLE MARKETING | MONDAY, MAY 9, 2011
- Business Blogging Analytics – 5 Metrics to Measure Success MEASURABLE MARKETING | MONDAY, APRIL 11, 2011
- Web Marketing Digest - March 18, 2011 MEASURABLE MARKETING | FRIDAY, MARCH 18, 2011
- Webinar Q&A: April 21, 2011 - How to Build a Long-Term SEO Strategy MEASURABLE MARKETING | THURSDAY, APRIL 21, 2011
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