Tomorrow People
NOVEMBER 23, 2012
Why one quality online relationship is worth a whole bunch of 'flings'? Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Do you get around? Be honest. Are you the sort of social media user that likes to post, tweet, reply, retweet, repin and share left, right and centre?
markempa
NOVEMBER 19, 2012
Tweet In the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked 1,915 marketers about traffic volume and traffic that converts. Here’s what the data revealed …. Q: Which of the following sources generates the GREATEST VOLUME of traffic coming to your site? Q: Which of the following sources generates traffic with the greatest CONVERSION RATES on your site?
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Buzz Marketing for Technology
NOVEMBER 21, 2012
Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Business and consumer brands have traditionally approached marketing from two totally different vantage points. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase.
Webbiquity
NOVEMBER 19, 2012
As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc. SEO: backlink tools (Backlink Watch, SEOmoz, Majestic), keyword research tools, page optimization tools, SEO plugins.
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Tomorrow People
NOVEMBER 23, 2012
'Why one quality online relationship is worth a whole bunch of ''flings''? Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Do you get around? Be honest. Are you the sort of social media user that likes to post, tweet, reply, retweet, repin and share left, right and centre?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
NOVEMBER 20, 2012
While I don’t believe that the richness of the online world can be reduced to a real estate analogy, that’s what I’m going with in order to explain both the way humans work, especially in concert and in community — and then I will mix my metaphors, add in some analogies about friendship and public broadcasting pledge drives — it’ll be a long journey — so, spoiler alert, I am going to give away the farm right now.
KoMarketing Associates
NOVEMBER 18, 2012
Last week, KoMarketing Associates covered a study released by Optify , which revealed that organic search terms returning “not provided” keyword results have risen to 39 percent; this change represents a 171 percent growth since last year. The study covered traffic associated with 424 B2B sites. Nearly a year removed from Google’s announcement that the search engine would encrypt search referral information for logged-in users, this data should be alarming to B2B marketers seeking to be
Marketing Insider Group
NOVEMBER 20, 2012
I love this time of year! The kids start getting excited knowing that Christmas is not too far away. They dream of lots of presents and start making their list and checking it twice. I also think adults and children enjoy the change in the routine that comes with holidays. There’s the parties, great food, the short weeks, family and friends, and, oh did I mention the parties.
Customer Experience Matrix
NOVEMBER 20, 2012
In his classic Harvard Business Review article Marketing Myopia , Theodore Levitt argued that railroad companies could have survived the rise of the automobile had they considered their business to be providing transportation, not running trains. Someone at Pitney Bowes clearly got the message. The postal equipment giant has aggressively moved to become a provider of “customer communication technologies”, making 83 acquisitions costing $2.5 billion since 2000.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Biznology
NOVEMBER 21, 2012
Photo credit: Wikipedia. Business marketers have much to gain from retention marketing. Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one. But how do you keep your customers active and buying from you, versus the competition? How do you prevent defection? Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamificat
NuSpark Consulting
NOVEMBER 19, 2012
SEO isn’t easy, and as Google’s Panda and Penguin updates continue to evolve, the SEO art form has changed. . In the past it was more science; write generic or re-purposed articles, submit to article and blog directory engines, and capture backlinks. There’s a lot more to back linking of course. . There are a zillion of articles and debates on the Internet on SEO tactics and factors that contribute to high ranking.
Savanta
NOVEMBER 23, 2012
'People matter. A marketer’s our raison d’etre is to understand people and influence their behaviour. And for the majority of agencies supporting marketers, people are essentially what they’re selling – their time, their expertise and the experience they create for clients. So if you’re building a marketing team or running an agency, motivating and retaining the best people is critical.
Avitage
NOVEMBER 21, 2012
'Your colleague walks through your office door and announces, “let’s make a video!” Quick, what images come to mind? What feelings hit your gut? “We need: cameras, lights, production people, someone to shoot, where, when is it needed, how long will it take, what will it cost, how will we use it, …? This feels […] The post Video — it doesn’t have to be this way appeared first on Avitage.
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Biznology
NOVEMBER 19, 2012
Photo credit: Danard Vincente. “If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. For any brand doing business on the internet, to get where you want to go, an understanding of Search Engine Optimization (SEO) is required. The reasons why are simple. 80% of people who visit a website get there from typing a keyword in the query box of a search engine. 46% click on the website in the first position on first page. 90% c
Convince & Convert
NOVEMBER 21, 2012
Social Media Controversies Addressed, Fresh Each Week. One of my favorite new projects is The Baer Facts , a short weekly video I’m producing with my friends at ExactTarget (a long-time client and provider of amazing interactive marketing software). My pal Kyle Lacy heads up content marketing for the company, and he and I are doing a short video rant that each week targets a social media or content controversy or misunderstanding.
Adobe Experience Cloud Blog
NOVEMBER 19, 2012
by Jon Miller By now, every CMO understands the need to build a data-driven marketing team. But how do you do it? In this post I share Marketo’s tips about the staff and skills you need to develop, as well as how to create a culture of metrics and accountability. Hire the Right Kind of People. If you aren’t getting the marketing metrics you need, it’s probably because you haven’t made them a priority.
Avitage
NOVEMBER 21, 2012
'Your colleague walks through your office door and announces, “let’s make a video!” Quick, what images come to mind? What feelings hit your gut? “We need: cameras, lights, production people, someone to shoot, where, when is it needed, how long will it take, what will it cost, how will we use it, …? This feels daunting, are we up to this, can we succeed, is it worth it, does this even make sense …?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
EMagine B2B Blog
NOVEMBER 22, 2012
eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries. Today we take a look at some client testimonials on our work with them: Mark McKinnon, President of Board of Directors at [.] The post What eMagine Customers are Saying: Client Recommendations appeared first on B2B Web Strategy.
Convince & Convert
NOVEMBER 20, 2012
Twitter is the new channel all brands should be using to provide customer support. It allows you to provide near real-time support on a social platform, making your services more accessible and allowing other consumers to see that you are a customer-centric brand. However, it is important to monitor your performance for this channel in terms of response time and satisfaction rate, just as you would for traditional channels such as call centers.
Hubspot
NOVEMBER 19, 2012
Facebook seems to be launching a new form of advertising -- or some new feature within the advertising -- every day. From the launch of Sponsored Stories to the mobile promotion of app downloads, Facebook is working hard at post-IPO monetization. And while they know that marketers' interest in digital advertising is a great place to start with this whole monetization thing, they also know that they can't rest on their laurels.
Avitage
NOVEMBER 21, 2012
Your colleague walks through your office door and announces, “let’s make a video!” Quick, what images come to mind? What feelings hit your gut? “We need: cameras, lights, production people, someone to shoot, where, when is it needed, how long will it take, what will it cost, how will we use it, …? This feels daunting, are we up to this, can we succeed, is it worth it, does this even make sense …?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
EMagine B2B Blog
NOVEMBER 20, 2012
No amount of increased website traffic will fill your lead pipeline if you make it difficult for your visitors to ‘convert’ on your website. For most B2B websites a “conversion” typically is measured by a visitor filling out a form, providing you with their personal information for sales or marketing follow up. Examples of registrations take place in the form of case studies, whitepapers or even a product demo.
Convince & Convert
NOVEMBER 22, 2012
What a year it’s been. So much to be thankful for, on every level. For my American visitors, Happy Thanksgiving! And to all, sincere appreciation for the gift you continue to give me on a regular basis, the gift of your attention. I know your time is in short supply, and that you choose to spend some of it with me is gratifying and still sort of amazes me after all these years of writing this blog.
Hubspot
NOVEMBER 19, 2012
So I'm scrolling through the news this morning, and you know what I saw? News of another Facebook feature test! And this one's definitely an interesting one -- an ad ROI tracking tool. They will begin rolling the tool out on Friday, and it will allow advertisers to track the actions of Facebook users post-click. Pretty groovy, eh? This tool will help advertisers track conversions to their external pages, and allow all businesses to track their success on Facebook.
Integrated B2B
NOVEMBER 22, 2012
With content marketing exploding onto the scene of mainstream B2B marketing in 2012 marketers everywhere scramble to re-adjust marketing plans to reap the benefits more comprehensive content strategy and content production. But while planning and strategy in itself aren’t easy tasks for many companies not used to the new realities and change in B2B buyer behavior content production apparently is seen as the biggest challenge to executing content strategy in 2012.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
EMagine B2B Blog
NOVEMBER 20, 2012
No amount of increased website traffic will fill your lead pipeline if you make it difficult for your visitors to ‘convert’ on your website. For most B2B websites a “conversion” typically is measured by a visitor filling out a form, providing you with their personal information for sales or marketing follow up. Examples of registrations [.
Convince & Convert
NOVEMBER 18, 2012
Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario. For example, People Talking About This is the mathematical coin of the realm these days, but is a steaming gumbo of aggregated data that rolls together 13 different behaviors.
Hubspot
NOVEMBER 19, 2012
I'm going to give it to you straight: Everyone in your organization should be prepared to explain what your company does, and the value of its product or service. That's why one of the first things marketers and business owners should try to totally nail is their elevator pitch. It might also be why I wasn't surprised to see that nailing your elevator pitch is the first tip in a book that recently graced my desk, It's Your Business: 183 Essential Tips That Will Transform Your Small Business , by
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