| | | Measurable Marketing | | | | 3 articles |
| Page 1 of 1 | Previous | Next | MEASURABLE MARKETING JANUARY 30, 2012  B2B Community Management: 10 Tips to Get Started Although many people today associate digital "community" with a customer-facing space, B2B communities are also an integral part of social media. After all, businesses are comprised of (you guessed it), people. Maria Ogneva , the Head of Community at Yammer, has pulled together the following 10 best practices for managing a B2B community. Has your organization followed all of these tips? Decide. | MEASURABLE MARKETING FEBRUARY 3, 2012  Email Marketing: What to Watch Out For in 2012 Before delving into forecasts on the future of email marketing, it will be useful to have a look at where email "stands" amongst other digital channels. In recent years, email marketing has sometimes been overshadowed by mobile and social media's rising popularity, often categorized as an "old school" (aka boring!) marketing channel. • "I see integration as the issue [.], | | | | | |
| MEASURABLE MARKETING JANUARY 31, 2012 Webinar Recap - The Marketer's Guide to Taking Your Website Mobile Thanks to everyone who attended this morning's webinar, "The Marketer's Guide to Taking Your Website Mobile". We had some great questions, and a very passionate presenter in Sagar Jani from Station X. Here are some highlights from the webinar: The growth of mobile adoption (devices and web consumption) continues to exceed the predictions made by industry analysts. North Americans spend 2.7 hours a day socializing on their phones (Microsoft Tag, 2011), and that doesn't even include other daily activities that users combine with mobile, including watching TV, waiting in line, etc. | |
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