| | | Measurable Marketing | | | | 3 articles |
| Page 1 of 1 | Previous | Next | MEASURABLE MARKETING JANUARY 27, 2012  How Content Marketing Builds Trust and Engagement In the following video, Michael Stelzner from SocialMediaExaminer.com interviews C.C Chapman, the co-author of the acclaimed book, Content Rules. In this interview, C.C explains how businesses can use content marketing can help to build trust and relationships with customers. sme_cc_chapman_v1 from Michael A. Stelzner on Vimeo. | MEASURABLE MARKETING JANUARY 24, 2012  Infographic: Consumers Spend More on Technology Than Home Utilities Move over, essential home utilities. recent study conducted by iYogi Insights (a research initiative that explores the integration of technology into consumers' daily lives) has shown that spending on technology, which includes devices, online services, Internet connectivity and multimedia entertainment, has now surpassed utility costs for a majority of consumers. Case in point? | | | | | |
| MEASURABLE MARKETING JANUARY 26, 2012  Will Timeline Revolutionize the Facebook Brand Page? On Tuesday, Facebook annnounced that their Timeline profile would now be available to users worldwide. Although it's currently available only for personal profile pages, many have predicted that brand pages will soon follow. Some have argued that the move will inevitably " revolutionize" brand pages. These options are more difficult to represent in traditional brand pages. | |
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