Fri.Aug 26, 2016

Trending Sources

5 Things Marketers Can Learn From Man’s Best Friend

Modern B2B Marketing

Author: Katie Pope Happy National Dog Day! For all of you dog lovers out there, you know that today’s just another excuse to show our friendly canines some extra lovin’ Our furry companions hold a special place near and dear to our hearts. Simply put, they know exactly how to put a smile on our faces, whether they mean to do it or not. Here’s their take on it: 1. Be Loyal.

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Become Data-Driven: 9 Data-ish Resources for Product, Growth and Marketing Professionals – In The Know

Opentopic

– Become Data-Driven: 9 Data-ish Resources for Product, Growth and Marketing Professionals I sometimes hear from smaller companies that the move to a data-driven organization is a scary one, in particular, when the rubber actually hits the road (i.e. when the fun of wrangling, analyzing and interpreting actually kicks in). As a leader, manager or as a practitioner, when you’ve. The post Become Data-Driven: 9 Data-ish Resources for Product, Growth and Marketing Professionals – In The Know appeared first on Opentopic. Marketing - Financial Services

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5 Content Marketing Lessons from David Ogilvy

Act-On

David Ogilvy (1911­–1999) was a seminal figure in 20 th century advertising. British born and educated, he joined Mather & Crowther, a London ad firm run by his brother, before going on to be a researcher for Gallup, a solider, and a farmer. In 1948 he opened a New York firm, Hewitt, Ogilvy, Benson & Mather (which eventually became Ogilvy & Mather). Offer up evidence to support a claim.

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Artificial Intelligence is Reshaping Life On Earth: 101 Examples

Opentopic

Artificial Intelligence (AI) will have more influence on the lives and livelihoods of young people over the next 20 years than any other factor. This month I’ve been tracking news headlines to get a sense for how widespread AI applications have become. With a couple news alerts and searches I spotted 101 current applications — no SciFi here, these are. The post Artificial Intelligence is Reshaping Life On Earth: 101 Examples appeared first on Opentopic. Marketing - Financial Services

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework

Hubspot

The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term. If you accomplish that, your site will enjoy long-lasting, inexpensive organic traffic -- which is an absolutely wonderful thing. That said, SEO is very much a rich get richer game. So what happens if you are the poor in this scenario? How can you break into the top 10? edu) resources.

6 important data points to record on your customers

Biznology

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. But what kinds of data should you collect? How should you collect it? Contact Information. How They Found Your Business. Demographics Data. Demographics data  includes: Age. Gender. Location. Income.

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Digital transformation at the AARP, from old to new

chiefmartech

Had your fill of millennial marketing articles lately? Even the millennials themselves are like, “Don’t you marketers have anything else to talk about? Let me eat my drone-delivered Domino’s pizza in peace.” When I started my career, I had a role in finance for Sabre, where I learned how software powered travel reservations systems and airline operations and drove commerce.

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How to Prove ROI on SEO: What Data is so Important in SEO

Opentopic

– Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this Marketing Nerds episode, François Goube of OnCrawl joins SEJ Executive Editor Kelsey Jones to talk about the importance of data in SEO, how you can use it to prove ROI, and what types of data you should be paying attention to. Here are a few. The post How to Prove ROI on SEO: What Data is so Important in SEO appeared first on Opentopic. Brands & Marketers

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Can You Stay Agile as Your Agency Grows? 5 Tips for Scaling Up

Hubspot

I t's a priority for almost every agency to scale up and attract larger and more prestigious clients, as well as the best talent. And change is inevitable as you grow, and it should be embraced, but how do you make sure you remain agile while scaling from a small to a medium-size agency, or from medium to a large one? How to Grow and Still Keep Your Agency Agile. Learn to Work Collaboratively.

The Top 10 Stats from 2016 that Show the Importance of Email Marketing

Content Standard

When I think about digital storytelling, there are a few images that come to mind. picture crisp, vivid photography that draws my eye to a publication. picture articles so compelling I can practically hear the clear voice of the writer who composed it. think of catchy hashtags and emotional Instagram campaigns. And, more importantly, you need to storify your email strategy. ” 2.

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Your Content Pros' Guide to Crafting the Optimal Experience

It's All About Revenue

Four top Content Pros have joined us this past month to reveal their prowess in the marketing industry. Is your website unattractive or are your customers giving your content the silent treatment? Have you been overwhelmed by the push for video and haven’t yet been given the budget to hire a specialist? Stop scrambling and perusing “how to’s” online! Setting a Pretty Tone.

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Better Salesforce Reports with Cross Filters

LeanData

It’s the beginning of a new quarter. And that means it’s time to reorganize our Accounts. We need to select new targets and cut down the number of Accounts each rep owns. My sales manager always has the same request. He needs me to identify which of our non-customer Accounts have an existing open Opportunity and which ones do not. Now how do I get that list? It would be a process of elimination.

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

What Are the Two Types of Seasonal Marketing?

It's All About Revenue

Good marketers know that customers respond best to brands that reach out to them in a meaningful way. The trick comes in figuring out the winning combination of content, timing, and method of delivery that makes the engagement mean something. This blog post will define the two types of seasonal marketing—long-term and short-term—and provide examples of each method’s pros and cons.

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CSI Celebrates IT in the City by the Bay With Launch of New Website

Haley Marketing

Tourists have long considered San Francisco a must-visit destination, and now job seekers looking for IT jobs in the Bay Area – and the employers who need their expertise – will consider Consultant Specialists, Inc.’s ’s new website at www.csi-it.com as a must-visit destination for find ing a great new technical position or the expertise to bring projects to completion.

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Crafting the Perfect Social Posts – Part 2

LEADership

If you know what you’re doing, social media can be a great thing for your business. The trick is to really understand the spirit of each site and tailor your posts accordingly. Last week I looked at best practices for LinkedIn, YouTube, Vine, Instagram, and blogging – you can find that post here if you missed it the first time around. This week, I’ll be finishing up by talking about Facebook, Twitter, Pinterest, tumblr, and Snapchat, and the techniques covered in this handy infographic from myclever Agency. Let’s see what they recommend. Facebook. Here’s how to get the most out of Facebook.

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No Filter: DJ Khaled and the FTC’s Snapchat Problem

Contently

No one has been more influential to Snapchat culture than DJ Khaled. An Adweek cover story on the famous rapper deemed him the “King of Snapchat” in February. One month later, Emmanuel Seuge, senior vice president for content at Coca-Cola, called him the same in a cover story in Bloomberg Businessweek. ” Sometimes, that reality show includes product placement. Apple Ciroc vodka.

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.