Thu.Mar 30, 2017

Trending Sources

What Is B2B Social Media Marketing?

KoMarketing Associates

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. While social media marketing can be explained in a number of ways, at the most basic level, it can be defined as follows: Social media marketing is the method of using social networking sites as an online marketing tool to drive traffic, generate shares and boost brand awareness.

12 Ways to Boost Your Website’s Lead Generation Performance


If you’re in digital marketing, there’s probably one metric you’re more focused on than anything else: leads. Your goal might be to get more leads, or maybe better leads, or leads that convert faster, or leads that give a higher value. But any way you cut it, it’s still all about lead generation. The question is, how do you get those leads? There’s no shortage of lead generation tactics.

4 Big Mistakes You Might Be Making with Your Marketing Personas

Modern B2B Marketing

Author: Hally Pinaud Creating and maintaining buyer personas has been an important task in every role I’ve held as a marketer. Why is that? Personas–when built and used correctly–are a very effective way to channel real empathy for your buyers.

Is inbound vs. outbound antiquated in an ABM world?


The following is a guest article by Sangram Vajre , co-founder and CMO of Terminus , founder of the #FlipMyFunnel movement, and author of Account-Based Marketing For Dummies. He’ll also be a featured speaker at the MarTech Conference in San Francisco , May 9-11.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

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Part Magic, Part Science: Marketing Tips from March Madness

Content Standard

Your bracket is busted? Join the club. In March Madness office pools around the country, most participants have given up hope as their Final Four picks have fallen early in surprising upsets.

Hearts or Minds, Which Do You Want?

Type A Communications

March 30, 2017 by Carla Johnson Elliot was a good husband and father. Then he began to complain of headaches and seemed to lose his concentration and sense of responsibility. read more. Creativity Customer Experience Marketing Storytelling Antonio Damasio Carla Johnson Empathy Type A Communications

Content monetization, brocial media, and the role of love in business

grow - Practical Marketing Solutions

By Mark Schaefer. One of the most delightful and provocative thinkers on the web today is my friend Phil Gerbyshak. Phil interviewed recently for a podcast and we covered many topics I had never discussed publicly before, especially as it relates to building customer intimacy today.

How to Market E-Commerce in 2017

B2B Marketing Insider

We’re three months into the New Year and do you know where your ecommerce marketing stands? Do you have a measurable strategy that is working for your brand? What do the stats and analytics tell you?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The 23 Best Free Google Chrome Extensions for Digital Marketers


To enhance and automate marketing functions, businesses need to invest in online tools, integration, and training. No question. That said, however, it’s amazing how much can be done without spending any money—or even leaving whatever web page is currently open in your browser.

How Twitter Is Fighting Harassment & Cyberbullying


I’ll say it: I love Twitter. I use Twitter to follow breaking news stories, to promote my work and the work of colleagues and peers I admire, and to consume and laugh at jokes and memes. I like spending time on the platform to stay informed and connect with people.

5 Bulletproof Tips and Tricks for Sales and Marketing

B2B Marketing Insider

Every time when you finally go into buying something, you want to end it up not with the value-priced product, you want to go with something wish-list product with all whistles and bells. Each marketer asks himself how to better work with sales and marketing.

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6 Steps to Transform Your Agency Leaders Into Consistent Content Creators


If you’re fortunate enough to work at an agency full of brilliant individuals, you’ve probably experienced the following: You’re in a leadership meeting debating different approaches to solving a problem, and a lot of ideas are on the table.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Is Artificial Intelligence the Customer of the Future?


So what? It will change the way brands operate and speak to customers. In the next decade, it is predicted that humans’ relationship with artificial intelligence will have evolved from a limited influence to a steadfast dependency. Imagine a world where virtual personal assistants (VPAs), such as Siri, Echo and Google Assistant are as ubiquitous as electricity and as dependable. The post Is Artificial Intelligence the Customer of the Future? appeared first on Opentopic.

B2B Buyers Turning to Shorter Marketing Content During the Buying Process

KoMarketing Associates

New research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. The “2017 Content Preferences Survey Report” from DemandGen recently discovered that 46 percent of B2B buyers have moved towards shorter formats of content in the past year. This trend could be fueled by the fact that about one-third claim that they have less time to devote to research than they did in the past.


How to Schedule Interviews with Customers


It’s no secret that your buyers have the insights you need to get your marketing and sales plans right—but it can be hard for to secure the interviews needed to capture these. Here’s our field-tested tips for getting through this critical phase of your research: Buyer Personas Content Marketing


Emotional branding vs. quantitative measurement. Or how fear, happiness, sadness, anger, anticipation and surprise beat “Buy Now” every time


Working on a CM project recently, I had the privilege of collaborating with one of the industry’s thought leaders.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

5 Website Best Practices that Produce More Leads and Faster Growth

Hinge Marketing

What separates a professional services website that builds your business from one that simply describes it? The first type plays an active role in business development, attracting a steady stream of quality leads, nurturing them over time and contributing materially to your firm’s growth. The second type does none of the above – yet is far more common. These websites are largely passive.


The Favorite Four: Subject Line Slam Dunk Semifinals

Vertical Response

Email marketing fans, make some noise! It’s the semifinal round of our Subject Line Slam Dunk tournament — the ultimate A/B subject line test. Last week, we began with eight powerhouse contenders — each one a catchy turn of phrase that anyone would be happy to find in their inbox. You voted for the ones you liked best, and now we have our Favorite Four.

Facing up to digital disruption: Reinventing the core with bold business strategy


A solid, industry-specific digital strategy and cutting-edge execution can set the stage for increased revenue growth and a better return on investment. Going digital is now a core strategy for many organizations around the world. Our new research sheds light on how digital is slicing across industries and the potential approaches companies can take to integrate digital where it makes.

Build an ABM Strategy That Works with Your Business

HG Data

Outbound marketing. Inbound marketing. Viral marketing. Content marketing. Email marketing. Drip marketing. Niche marketing. It’s easy to come under the spell of what most of us eventually come to recognize as flavor-of-the-month marketing. And now seemingly it’s Account Based Marketing (ABM).

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

More Isn’t Always Better: Why Lead Funnel Efficiency Matters


As B2B marketers, it can seem like we’re in a constant grind to deliver more: more content, more campaigns, more leads, etc. It’s overwhelming, and it’s too easy to get into a rhythm of just churning through things – capture names, score the leads , pass to sales, check the box. Rinse and repeat.