Tue.Nov 13, 2012

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Tennyson Delivers Skyfall’s British Bulldog Moment

Marketing Craftmanship

To strive, to seek, to find, and not to yield. In her 7th and final role playing “M” in Skyfall – the latest in a series of 23 James Bond movies produced over the past 50 years – Dame Judi Dench appears before Britain’s Intelligence and Security Committee to defend her record as head of MI6 – the government agency which supplies Her Majesty’s Government with foreign intelligence.

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I Need A Plan for 200 Videos for the Channel, Chapter Five

Avitage

Collaborating with the Channel Max Wilson, Director of Marketing at WE-CAN Technologies, has been asked by his executive team, (Chapter One), to develop an execution plan for delivering 200 videos for use in the channel. He has responded with an email validating that 200 videos is approximately what is needed, (Chapter Two), and an email outlining a pragmatic production approach, (Chapter Three).

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Why B2B Marketers Are Slow To Invest In Data

Digital B2B Marketing

Good data is essential for B2B marketing organizations to excel. Sirius Decisions research indicates that good data can increase revenue driven through marketing by 70%. It isn’t hard to believe, just ask any B2B marketer that has tried marketing to a bad prospect list. Despite the positive impact data can have, B2B marketing organizations have been slow to embrace new sources and types of data.

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The No Hype Guide To Video Marketing on YouTube

Convince & Convert

Let’s get one thing straight, if you want to use video as a way to market your business, you’re going to have to learn about production. This whole idea behind “all you need is a webcam” is pretty much garbage. Don’t believe me, when was the last time you watched someone’s webcam video for extended periods of time? To be fair, it’s sometimes true that a webcam is all you need, but only if you have an engaging video personality.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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I Need A Plan for 200 Videos for the Channel, Chapter Five

Avitage

'Collaborating with the Channel Max Wilson, Director of Marketing at WE-CAN Technologies, has been asked by his executive team, (Chapter One), to develop an execution plan for delivering 200 videos for use in the channel. He has responded with an email validating that 200 videos is approximately what is needed, (Chapter Two), and an email outlining a pragmatic […] The post I Need A Plan for 200 Videos for the Channel, Chapter Five appeared first on Avitage.

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I Need A Plan for 200 Videos for the Channel, Chapter Five

Avitage

'Collaborating with the Channel Max Wilson, Director of Marketing at WE-CAN Technologies, has been asked by his executive team, (Chapter One), to develop an execution plan for delivering 200 videos for use in the channel. He has responded with an email validating that 200 videos is approximately what is needed, (Chapter Two), and an email outlining a pragmatic production approach, (Chapter Three).

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eMagine Launches New Websites

EMagine B2B Blog

eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. We use this bog to provide educational material for our visitors on these subjects. Below is a sampling of some new website launches, and the services eMagine provided: NJM Packaging NJM Packaging is the proven trusted packaging [.

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5 Major Challenges Marketers Face (And How to Solve Them)

Hubspot

Every marketer faces different challenges. Although we typically share similar goals, some marketers are stuck on lead generation , while others are having trouble converting leads into customers, and some just aren’t generating the traffic to their site they need in the first place. Not to mention all the individual parts of a solid marketing strategy where you might be falling short -- maybe it’s content creation, search engine optimization, or finally figuring out how to actually attract cust

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If it exists, there is porn of it, no exceptions

Biznology

Tweet Are you or your clients convinced that your product or service is too niche for anyone to care about? That your appeal is so limited that investing in social media engagement or blogger outreach would be a shot in the dark? Well, that’s not only a pity but patently wrong. The Internet is so vast and self-selecting that there’s nothing that you can imagine that’s not an obsession by at least 1,000 people.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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eMagine Launches New Websites

EMagine B2B Blog

eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. We use this blog to provide educational material for our visitors on these subjects. Below is a sampling of some new website launches, and the services eMagine provided: NJM Packaging. NJM Packaging is the proven trusted packaging systems manufacturer, integrator and support resource.

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20 Stats Every Global Social Media Marketer Should Know

Hubspot

"Social media is a lot like sex. Everyone talks about it. Everyone wants to do it. Nobody knows how.". That's a quote from our recent Social Media is a Lot Like Sex deck, and we think that sentiment rings particularly true for companies trying to implement a global social media strategy. I mean, at any moment you could be trying to engage with someone who uses a different social network than you'd expect, speaks a different native language than your company's, or even has cultural nuances of whi

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Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]

Marketing Insider Group

The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. So leading businesses are using inbound marketing (or “Pull Marketing”) to more effectively attract new customers. But simply “telling stories” about your products is not enough either.