Tue.Jan 03, 2012

Trending Sources

7 Things Marketers Should Stop Doing Today

B2B Marketing Insider

It’s that time of year when a lot of folks like to make resolutions. New beginnings and all that. Well I’m not gonna take the conventional path here. mean if you want to lose weight, the steps are pretty simple, right? Exercise every day, weigh yourself once a week, count your calories. Everyone knows that if you can only do one thing to lose weight it is to stop eating so darned much.

B2C 144

It’s time to evolve the social media mindset

grow - Practical Marketing Solutions

By “Social Steve” Goldner, Contributing {grow} Columnist. It’s time to bring social media marketing to an end. I do not make this statement lightly.  In fact it is pretty humbling.  How do you think I, SocialSteve, feel about telling you about the end of social?  Damn … not sure if my name can live on and switching it to DigitalSteve … just doesn’t have the same ring. Email.

Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. This evolution has changed life for sales reps as well. Prospects often don’t surface until much later in the buying process than they did just a few years ago. B2B Marketing Trends,  Tips and Strategies. by MarketingProfs.

Marketers Ruin Good Marketing Opportunities

Digital B2B Marketing

Innovative marketers constantly put new ideas into practice, and some of the most effective new ideas quickly become marketing best practices or emerging trends. However, when marketing ideas initially move from early adopters to the majority of marketers, they tend to lose their luster. The incredible results the early adopters reported are not repeated. Early adopters have vision.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Coca-Cola Bets the Farm on Content Marketing: Content 2020

Junta 42

Coca-Cola's Jonathan Mildenhall. If you’ve ever seen the movie  Jerry McGuire , you remember the blue mission statement. This is the moment in the movie when Jerry McGuire (played by Tom Cruise) wakes up in a cold sweat and writes, what he believes, to be the future direction for his sports agency. It’s that important. Why Is Content 2020 So Important? Amen to that.

Video 62

7 Burning Questions for B2B Marketers in 2012

Tony Zambito

Asking good questions was seared into my mental consciousness by several mentors early in my career.  This notion was further influenced by prodigious reading of Peter Drucker. 

The Marketing Measurement Checklist [Infographic]

Modern B2B Marketing

by Jason Miller Are you measuring your marketing efforts? As marketers in this day and age we should all be aware of the importance and growing pressure to measure and demonstrate marketing’s ROI.  A surprising 87% of senior marketers do not feel confident in their ability to impact the sales forecast of their programs and 1 out of 5 marketers do not measure their marketing results at all.

Create a Content Series for Industrial Marketing

Industrial Marketing Today

Happy New Year! This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. The question – what do we write about? The answer – create a content series. Just like popular TV serials, you want to create a series of short blog posts that revolve around a common theme. There are many advantages to this content marketing strategy. The most important ones are: Bite sized content is easier to consume online and on mobile devices. Fresh Content = Better SEO. Don’t reinvent the wheel.

My Review of the book Running the Gauntlet by Jeffrey Hayzlett

Fearless Competitor

4 1/2 out of 5 stars  (Based on a review of a reviewer copy of the book.). Running the Gauntlet , released today, is the new book by Jeffrey Hayzlett , “CMO Celebrity” best-selling author, keynote speaker, change agent and part-time cowboy. Jeffrey is also a guest on Mad Marketing TV , where he’s interviewed by yours truly.). The book not only covers change. And much more.

Two Smart Ways to Keep the Marketing Engine Running During Tax Season

Marketri

It’s the New Year and accountants celebrate it with mixed emotions as tax season is on the horizon. During “Busy Season” most professionals drive client work forward at full-throttle. In the best case scenario, marketing activities go into neutral; worst case, they go into park. So grab your in-house marketer or marketing consultant and let’s go! Time investment: 4 hours).

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Your 2012 Sales Plan

Your Sales Management Guru

  Your 2012 Sales Plan. It’s a little late to begin planning your 2012 Sales Plan, but in a conversation last week with a reader of this blog, I realized there maybe others who have not formalized their 2012 plan.  I have included below the various “categories” you should consider in building a plan. facing in 2012? •          What assumptions are you making about the market in 2012? •          What assumptions did you make about your. offerings in 2011? Still true? •          What assumptions did you make about your company. capability in 2011? Still true?  . Executive Summary. Sales Goals.

Plan 34

Be a Big Fish in the Blogger Outreach Pond

Biznology

Image via CrunchBase. It’s always a tough question: would you rather be the smallest fish in a big pond or the biggest fish in a small pond? Would you prefer to be the ugliest pretty person or the prettiest ugly person? Would you prefer to have the lowest IQ at MIT or the highest IQ at State? This is all according to your preference, but when it comes to a blogger outreach campaign, the decision is never so zero-sum, not nearly so either/or. You can always do both, right? Consider this your bush league experience. Like doing your time in the small clubs. Paying your dues.

How to Get Your Prospects to Call You Back in 2012

Sales Intelligence View

It’s a new year and you have new sales goals but you can’t dismiss the facts gathered from 2011. 92% of executives you try to contact will not return your phone call. You should already know why, unless you have an amazing reason for them to listen to your message, they will delete it in the first 5 seconds. If you don’t give them a compelling reason to spend the time to call you back then you get forgotten about. When calling on a prospect for the first time there are some simple steps you should take to make sure they return your call. Leveraging existing connections.

Make Your Marketing Program Blossom in 2012

Content Marketing for BI

Make Your Marketing Program Blossom in 2012 I love January 1 st ! The noise of Christmas settles down and life promises to get back to normal— whatever that is! But the New Year brings new possibilities. It brings hope and the promises of new and not so new passions. Flowers bring hope and promise too. Somehow, every January my flowers push their little buds through the soil once again.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

6 Tips For Building a High Quality Blog Following

Sazbean

In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. The beauty sample delivery service – and its blog – exploded in popularity. Today, to keep up with its readers’ appetite for content, Birchbox employs multiple editors and publishes half a dozen posts a day, along with an online magazine. According to compete.com, Birchbox.com traffic grew 6,500% in 2011, to over 110,000 monthly unique visitors at last count. But raw traffic data doesn’t tell the whole story about the value of a publication. News & Notes

Is there a Way to Improve Sales Tool Adoption?

The ROI Guy

I n 2011 you worked hard to produce new value-focused tools, empowering your sales team to meet the growing challenges of today’s more empowered, skeptical and frugal buyer. And you are not alone, as SiriusDecisions reports that the average company now spends a whopping $43K on marketing content and sales tools per salesperson per year. Yet, despite such enormous investments, results are mixed, as the American Marketing Association reports an amazing 90% of marketing deliverables are not used by sales professionals, squandering an estimated $38K per salesperson per year. Raise awareness 2.

Tools 24

Fearless Competitor is all-new and better than ever!

Fearless Competitor

We wish to announce our new and radically redesigned blog, Fearless Competitor. . Fearless Competitor is entering 2012 poised and ready for battle! This blog, which just finished its sixth year, is all new. Find New Customers deserves a world-class blog. We thank Jesse Petersen ( @jpetersen ) of the Petersen Media Group for the work in transforming this blog. New layout and connections.

Class 24

A Dozen B2B Marketing Mantras for 2012

Great B2B Marketing

The Fusion Marketing Partners team got together last week to do our year end recap and strategize plans for 2012. The bottom line is that we had a good year.  As part of the discussion, we talked about some guiding principles (mantras) for how we will conduct business in 2012. Here Here is a sampling that might give you some ideas for improvement in the coming year. Focus on the three marketing measurements that probably matter most to your organization: boosting awareness, generating leads and driving revenue. Work with your colleagues in marketing and sales organization to make this happen.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

David Meerman Scott’s Tips for Scoring Big Interviews

It's All About Revenue

by Jesse Noyes | Tweet this David Meerman Scott doesn’t have a reporting background. But you might not know that considering the number of notable celebrities, political figures and business giants he’s interviewed over the years. Interviews play an important role in many organizations’ content marketing strategy. But many marketers don’t feel trained to pursue a high-profile interview.

11 Sure-Fire Ways to Increase Email Click-Through Rates

Hubspot

It's not that email open rate isn't important. It is! No one can redeem your email offers if they don't open the email first, right? But with the prevalence of preview panes and the emergence of tools like Priority Inbox, the metric that gets email marketers salivating most is email click-through rate (CTR). high one, specifically. But it's a new year, and now's the time to dream big.

CTR 20

B2B Webinar Best Practices from VMware

Anything Goes Marketing

As you’re gearing up for a great new year, I wanted to highlight some webinar/event best practices from the marketing team over at VMware. VMware has found that this marketing channel is one of their most successful when it comes to ROI so taking a few pointers and optimizing your own efforts could pay off big time this year. They They achieved an ROI of 1324% in 2010 - not too bad! They were kind. marketing metrics webinars / webcasts

17 Silly Missed Lead Generation Opportunities

Hubspot

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? And it needs to be good. That's why you spend hours upon hours creating ebooks , perfecting webinar slides, and building up your arsenal of offers. That's where promotion comes in.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Top 10 B2B Social Media Posts of 2011

Social Media B2B

When I was reviewing the most viewed B2B social media posts of 2011 I had two choices. The first was to just pull the top 10 posts by number of page views no matter when they were published, while the other choice was to feature the top 10 posts that were published in 2011. went with the first version for two reasons. The first is that there are always new readers to this site, and there is value in sharing old posts. Even if the stats are outdated, the lessons and ideas are still relevant today. The oldest post still draws traffic for the terms B2B and Facebook.

10 Ways Small Business Marketers Can Crush Big Competitors

Hubspot

If you're a small or medium sized business, you've probably set your sights on overtaking industry competitors that are in a similar stage of growth as you. But why not dream big? Why not try to compete with the Oracles, Tiffanys, Starbucks, and other big guns of the world? So how can you do it? Ready to dream big? Got your problem solving pants on? Saddled up with your can-do attitude?

Find New Customers Fan of the Month – Paige O’Neill

Fearless Competitor

Congratulations to our Fan of the Month for January 2012 – Paige O’Neill. Each month we recognize a special fan of  Find New Customers. This month our fan of the month is none other than marketing expert Paige O’Neil of Aprimo. Paige has been a strong supporter for a long time and we’re honored to recognize her this month. Paige is Vice President of Marketing at  Aprimo , based on her Linkedin profile. Critical change agent; proficient at introducing marketing initiatives that create new categories, differentiate from competitors, and increase sales.

7 Signs Your Mobile Marketing Sucks

Hubspot

"Marketers: Start your engines." That's the call many marketing professionals have taken to heart in the past several months or so as they add a mobile component to their marketing mix. That being said, some have been more successful than others at taking their marketing show "on the road" and leveraging all that mobile marketing has to offer. Your Marketing Approach Isn't Local. Not likely.

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Facebook's Advertising Squeeze Play

Manhattan Marketing Maven

Facebook spouting the rhetoric of community, friendship and changing the world, has systematically built its platform to extrude cash from advertisers. And though we haven’t yet seen an overt expression of naked greed from Zuckerberg & Company, we are beginning to feel the effects of the advertising squeeze play they’ve constructed.    Understand the back-story. Facebook offers fan pages for brands. Facebook encourages brands to accumulate fans and to spend money on apps, promotions, games and other forms of engagement.     

8 Universal Traits of a Winning Social Presence

Hubspot

Every social media network has a few nuances specific to that network, and it's your job as a social media marketer to master them. But when you begin to dissect any effective social media presence, whether on Twitter, Facebook, LinkedIn, or Google+, there are a handful of characteristics common to all of them that constitute what we can now boil down to social media best practices.

Looking On The Bright Side

Sales Prospecting Perspectives

It seems like I am reminded every day, in one way or another, how this country is going through tough times. In life, as in sales, I think we neglect to give ourselves enough credit as to the power we have in controlling our own destiny and the roads we choose to travel. Fear may hold us back but it is up to us to take chances, chase our dreams and find our passion. So throw off the bowlines.

The “Good Housekeeping” Seal for Online Marketing

Fearless Competitor

When you’re looking for results from Google Adwords, you undoubtedly have many, many companies from which to choose. For most, it’s over-whelming. But what if you could cut your list to a select few of the very best? Google itself hand-selected just 13 firms as Premier SMB Partner. One of those is right here on Long Island – Driven Local. Marketing

SMB 2

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Avoiding a Social Media Revolt

Client Bridge

Social media has tipped the balance of power from corporations to consumers. We saw this in action several times last year. Customer reaction defeated a $5 debit card fee at Bank of America and a plan to split Netflix into two different services. Most recently, Verizon Wireless reversed its plan to institute a $2 fee for consumers who aren’t enrolled in an automatic payment plan, when faced with a torrent of consumer ire. From Good Business, here are some tips to help companies avoid public relations fiascoes. Talk to Users First" “Why not post it on your Facebook page?”

Is Like-Gating Dead?

SnapApp

One of the most popular methods for increasing the number of likes for your Facebook page is called "like-gating." Like-gating teases potential fans visiting your page with valuable content--either a chance to enter a Facebook sweepstakes , a coupon, engaging content or more. This content entices the visitor to like your page and is a highly effective way to increase Facebook likes. The more?targeted?your

Nine Cloud Myth Busters (SandHill.com feature)

The ROI Guy

Survey after survey of IT executives indicates that cloud computing ranks as one of the top strategic technologies for 2012. This prioritization makes it important for IT decision makers to quickly and clearly understand the available cloud solution options, design considerations, deployment requirements, economic impacts and more. However, cloud computing is also one of the most hyped new technologies, leading to a decided lack of clarity. In this article for SandHill.com, we review attempt to debunk nine of the top cloud myths. link]. IT Economics IT Pisello Sandhill.com Alinean Cloud ROI