Many marketers (if not all!) have, at some point in their careers, come across basic principles of behavioural psychology. Maslow's Hierarchy of Needs is one prominent example that marketing professionals have historically drawn upon to understand some of the psychological motivations for action. Sally Hogshead, international keynote speaker and author of the book Fascinate , has become a force to be reckoned with in attempts to understand human action. Hogshead argues that fascination is the "most powerful way to influence decision-making", even more persuasive than marketing or advertising. MORE >>

Many of us can make some pretty solid hypotheses about which areas of a web page attract instant attention from your visitors. However, when you throw something like eye-tracking into the mix and look specifically at social media profile pages, as EyeTrackShop has in a recent study with Mashable, you can end up with some really interesting conclusions. For companies with pages on LinkedIn, Twitter and Facebook, the results of studies like this one can help to reinforce what you already knew about social media profile pages, and may help to also uncover some new, useful tips. Read on! MORE >>

No business exists in a vacuum –nor should data. Data seems impermeable yet is vulnerable if left hermetically sealed off from the real world. According to Marketing Sherpa, contact data degrades at a rate of 2.1% per month. This degradation rate of 12% every six months means a database of 10,000 prospects today will have lost contact information for 1,200 of those prospects by January 2010. languishing database of prospects translates to lost marketing dollars. By passively ignoring your database of sales prospects you are actively crippling your automated marketing campaign MORE >>

If you're a B2B company, LinkedIn’s network is the ideal platform to connect your business to over 120 million professionals. Here are five ways you can improve your company’s presence and begin increasing your lead flow. Use Your Company Profile More Effectively. LinkedIn recently added company status updates which work similarly to Facebook’s Wall feature. It’s now possible to post videos, news articles, industry articles, promotions and many other different kinds of content. Recruit Staff via LinkedIn. Go Team! Start an Invite-Only Group. Use Ads and Capture Leads. MORE >>

Here are the selected top web design trends to implement this year MORE >>