Wed.Feb 22, 2017

Marketing to Business Executives Blog

Trending Sources

How to Get More Leads From Social Media

Act-On

What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. Effectiveness vs. Difficulty for Lead Generation. There was another interesting thing in that report. We’ve seen it in a couple of places before: Lead quality is now more of a priority than lead quantity. It’s becoming pronounced, too. Goals vs. Barriers for Lead Generation. Well, yes.

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Make the Shift from Automation to Engagement Marketing

Modern B2B Marketing

Author: Patrick Groover The shift towards ubiquitous marketing is a living reality. Simply dabbling in multi-channel marketing is no longer an option. Engagement marketin g, your ability to deliver personalized and connected messaging at scale, will determine your success over the next five years. These great example of this is the decline of ‘batch-and-blast’ mailers and emails.

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What Is Agile Marketing? [A Glossary of Terms]

B2B Marketing Insider

Adaptability: the ability of a marketing team to pivot or adjust to changes in the market, feedback from their customers, the competitive landscape, and data from their own campaigns. The goal of adaptability is to avoid being trapped in a pre-established marketing plan even when it becomes clear that changes need to be made. A […]. Content Marketing

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Is Your Content Fresh Enough to Attract Google?

B2B Marketing Insider

So, you publish a new blog post or how-to video twice a week – does that mean your site is fresh as a summer rose? Not to the search engines. There’s more to website freshness than posting new content. Many marketers don’t take the full scope of freshness seriously enough, favoring new content but neglecting […]. The post Is Your Content Fresh Enough to Attract Google? Content Marketing

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

The Marketing 80/20 Rule and How to Take Advantage of it

B2B Marketing Insider

The 80/20 rule, also known as the Pareto Principle, is attributed to the Italian economist, Vilfredo Pareto. In one of his papers, Pareto noted that about 80% of the land in Italy belonged to approximately 20% of the country’s total population. In essence, the Pareto Principle infers that there’s an 80-to-20 relationship between effects and. Marketing Strategy

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Go Where Your Customers Are – Wise Words from Sweta Patel

Vidyard

Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning. And now that every brand starts with a social presence on day one, Sweta Patel believes companies that ignore other traditional channels do so at their own peril. It’s a bit nebulous. Sure having Facebook, Twitter, and all these social networks is great.

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Where Retailers Fall Down: Mobile Marketing and Newsletters

Content Standard

Digital marketing for retail brands is about as close to the Wild West as it gets. From email marketers pushing out a seemingly endless stream of promotional messages to mobile marketing teams that have to balance the merits of custom apps versus mobile-specific advertisements, for many brands it quickly becomes a race to push out the most deals, most frequently. So what are retail brands to do?

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6 Seemingly Harmless Ways You're Sabotaging Your Proposals

Hubspot

60% of leading advertisers will review their agencies within the next 12 months, according to a study from Advertiser Perceptions. As if to prove the point, Procter & Gamble announced in January they will review all ad agency contracts in 2017. So what does that mean for agencies? You just might start seeing an increase in the number of RFPs landing in your inbox. Hallelujah. Why now? Why us?

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B2B Marketing Trends for 2016

Improve Customer Experience and Email Deliverability With a Preference Center

It's All About Revenue

Most people like to be given a choice. Sure you can fit them all into one bucket and no one will know better, but for how long can you get away with that? Eventually they’ll find greener grass and you’ll be left wondering where you went wrong. Let’s not wait for that day. Be proactive about improving your email deliverability today, and let your subscribers help you do it.

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Three ideas to end the social media poison

grow - Practical Marketing Solutions

By Mars Dorian, {grow} Contributing Columnist. Divisive politics span across the globe, robotization threatens to replace millions of workers, geo-conflicts throw people at each other. The future seems so uncertain. The present seems so … harsh. Flipping through your favorite news channels is starting to look like the billboard chart of nightmares. What kind of messages are you putting out?

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Why Is Everything at HubSpot Wrapped in Tin? It’s Our Year in Review 2016

Hubspot

HubSpot reached its 10-year milestone in 2016. And as tradition holds, the tenth anniversary calls for a gift of tin. Yes, just like the thing you carry your breath mints in. Tin’s strong yet pliable nature represents the flexibility and fortitude needed in any lasting relationship. And that got us thinking. Flexibility is really about a whole lot more. It’s about being open. Again.

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The crisis of message credibility and impact on brands

Biznology

Our world is more passionately polarized than ever. Current politics have over sensitized even the most rational, knowledgeable people, creating a new level of acrimony and distrust among family and friends. major contributor to this divisiveness is the growth of “falsehoods” communicated in the news, especially on social media. Words do matter. There are many expressions (e.g. Like this post?

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The B2B Demand Gen Marketing Playbook

Why is Email Authentication Important?

Lead Liaison

Email authentication is very important when sending emails through another domain. Marketing emails sent through your marketing automation software is a great example of an email sent outside of your company domain (yourname@yourcomany.com). Still don’t fully understand the concept? We can help break it down for you. This is email authentication. It’s a best practice, and should not be overlooked.

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A guide for mid-career informational interviews for marketing technologists

chiefmartech

This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I have 10 years of digital marketing experience and want to switch to a pure martech role. Follow up. Careers

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Brainshark and Highspot: A Unified Solution for Sales Readiness and Enablement

Brainshark

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13 Creative Marketing Brackets That Are NOT About Basketball

SnapApp

March Madness season is approaching … and some of us (ahem) aren’t huge basketball fans. Good thing there are a lot of creative marketers out there coming up with alternative tournament brackets for us weirdos! If, like me, you’re not a sports enthusiast, you might not even know what a bracket is. Read on to see marketing creativity in action. 1. Vulture. Heavy Construction Systems Specialists.

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A Content Formula for Complex B2B Organizations

Understanding Buyer Personas: The Engineering Manager, Designer, and Project Manager

B2B Lead Blog

Buyer personas are the decision makers on which your sales and marketing team focus when looking to generate leads. These are the individuals who determine the criteria for vendor acquisition. They consume your content, click on your pay-per-click (PPC) advertising campaigns, and visit your landing pages. How well you know your buyer personas determines how […]. Lead Nurturing

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The Rise of Tech Etiquette ‘Rules’ at Events

Experience Marketing Insights

When must we switch off, and when is it ok to switch on

Rules 0

5 Ways to Drive the Success of Influencer Relations

Onalytica B2B

Last month we published a blog post entitled ‘5 Most Common Reasons why Influencer Marketing Fails’ Now, while we are confident that this article was helpful in pinpointing exactly where brands can go wrong when implementing an influencer relations program, we appreciate that we’ve only told half the story; what’s a story without a happy ending? TIP #1. TIP #2. TIP #3.

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