Mon.Mar 18, 2024

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How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

Writing a blog post without an outline is like going on a road trip without a map. Sure, you might get somewhere eventually, but there’s a good chance you’ll take a few wrong turns. At Marketing Insider Group, we believe in making every word count and every direction clear. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity.

SERP 159
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3 low-cost tools for data-driven marketing: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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How to Avoid Ruining SEO During a Website Redesign

Ahrefs

For example, this site deleted about 15% of organic pages (yellow line) during the redesign, which resulted in an almost 50% organic traffic loss (orange line).

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The SXSW Austin Experience: Celebrities, Parties and CX Lessons

CMSWire

How Austin's electric atmosphere and SXSW changed my life, leading to unforgettable encounters, personal growth and CX and marketing lessons. Continue reading.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Time To Replace the Content Marketing Funnel (3 Alternatives)

Ahrefs

If you need a framework to build your content strategy on, it should probably be a no-funnel framework instead. And there are very good reasons for it.

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Tap Into Your Inner Genius With Creative Thinking

CMSWire

If you've ever labeled yourself as "not creative," it's time to challenge that perception. Here's what marketers and CX leaders can learn. Continue reading.

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Finding the Right Platform for Cost-Effective Customer Acquisition

SmartBug Media

Customer acquisition is critical to the success of your business. I know—no pressure, right? A customer acquisition platform can make or break your business, so it’s important to find the ideal channels that work for your company. Let’s take a look at how you can find the perfect platform—and how to tell if it’s working for you. What Is Customer Acquisition Cost?

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Decoding Customers: B2B Buyer Personas Advanced Insight Strategies

FunnelEnvy

Studies prove that B2B prospects now prefer a digital buying journey over sales calls. Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. Understanding their journey is where B2B customer insights come in. By leveraging data and customer interactions, you gain invaluable knowledge about your ideal buyers, allowing you to create targeted digital marketing campaigns, fix your inbound funnel , improve customer retention,

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Retailers struggle with basics for generative AI

Martech

Although the overwhelming majority of retailers (93%) report using genAI in some form to improve in-store and online CX, many are struggling with access to siloed data. Only 17% think they have a unified view of the customer, while almost half are in the early stages of (or still considering) building customer profiles. The statistics are based on a survey of 1,300 retailers by Salesforce and the Retail AI Council.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Interview: Mastering Digital Engagement with Bannerflow - Insights from Elkjöp

Bannerflow

Elkjøp is the biggest consumer electronics retailer in the Nordic countries, with 427 stores across 4 nations plus online business, and over 10,000 employees representing Elkjøp Nordics, Elkjøp Norway, Elgiganten SE, Elgiganten DK, and Gigantti. Based in Oslo, Norway, its marketing tasks are handled both centrally and regionally, making it a complex operation.

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The false allure of B2B intent data

Martech

What has more allure in martech than a tool that promises to grant remarkable advantage over the competition? And among such tools, what could be more powerful than one that tells you who is ready to buy? Intent data has become a big category with various sources, all of which promise visibility and focus that can change everything. These days, a marketing program that isn’t leveraging intent data of some description is seen as flying blind and hoping to hit the target with luck and timing on it

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The complete guide to Facebook video size and specs in 2024

Bannersnack

11 minutes read Last update: 18.03.2024 When used correctly, Facebook video ads pay off big time and can win their place in the marketing mix of any brand, big or small. Brands all over the world have noticed their effectiveness and are advertising more and more using Facebook videos to attract new audiences and generate more leads. Facebook research shows that 39% of people have discovered new brands or products as a result of watching a mobile video.

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How to Create Content Faster

Acrolinx

Is editorial sloth getting you down? Learn how to create content faster, more efficiently, and of a higher quality in this blog. The post How to Create Content Faster appeared first on Acrolinx.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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There’s No Such Thing as “Accurate” Search Volume

Ahrefs

Which was not the first time I saw us being criticized for the accuracy of our search volume metric.

SEO 66
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How to Market Your Sustainability as a Brand in 2024

Brandwatch Marketing

Make the most of your sustainability efforts by marketing them to our customers properly. Here are some tips on how you can do just that.

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How Gamification Improves Customer Enthusiasm & Brand Engagement

CMSWire

Gamified elements open the door to other engagement drivers, particularly competitive ones. Continue reading.

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FOMO Fuel: Ephemeral Content Sparks Digital Engagement

Valasys

18th March, New Jersey: The digital marketing domain is just like the battlefield when it comes to errors of little attention span along with the swarming of the content feeds. Innovation and deep insights into the consumer psychology behind marketing are necessary to find a niche in the saturated market space and attract more attention from consumers.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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4 Powerful Pricing Tactics That Have Nothing to Do With Discounts, According to Yocale's CEO

Hubspot

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable insight from real sales leaders. This week's installment comes from Arash Asli, CEO of Yocale. Want more “Pipeline” Content? Subscribe to our newsletter. Research shows there is a weapon you can use to increase your sales performance — a sales strategy that's effective no matter where you work or what you sell.

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A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact

Terminus

In the fast-paced and ever-evolving landscape of B2B , the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. While marketing creates demand and generates engagement, it is the sales team that turns that demand and engagement into revenue-generating deals. In this article, we will explore the pivotal role sales organizations play in the success of marketing efforts and how collaboration between the two functions can lead to sustain

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Katie Robbert: Spotlight on the expert

Martech

Contributor Katie Robbert is the CEO and co-founder with Chris Penn, of Trust Insights, a marketing analytics agency. She’s an authority on compliance, governance, change management, agile methodologies and dealing with high-stakes, “no mistakes” data. Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries.

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Managing an Effective PPC Marketing Campaign

Blue Flame Thinking

Managing pay-per-click (PPC) marketing campaigns can be time-consuming and challenging, but following our easy guide can help enhance your campaigns. PPC, also known as SEM, or search engine marketing, drives in-market traffic looking for your products or services. Ensuring your campaigns are set up properly can help optimize ad spending and return on investment.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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3 proven ways to use ChatGPT to beef up your content strategy

Martech

ChatGPT has solidified its position within the marketing community, and the mass adoption proves it’s not going anywhere but up. While most view it as a way to generate new content, I look at it to help streamline and organize my own brainstorming — especially for enhancing my content strategies. Here’s how marketers like you can leverage ChatGPT and take your content strategy up a few notches without any additional investment. 1.

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AI Marketing Trends 2024: Machines Take Over Marketing

Valasys

Hold onto your hats, marketers! The future is here, and it’s powered by artificial intelligence. No longer confined to science fiction, AI is rapidly transforming every aspect of our lives, and marketing is no exception. In 2024, we’re witnessing an explosion of innovative AI applications that are fundamentally changing the way brands connect with their audiences.

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Boost Ad Sales With Centralized Data Management and AI

Salesforce Marketing Cloud

Media ad sales have evolved considerably in recent decades, and more changes are happening every day. Gone are the days when you would sell time slots during primetime TV or a half-page ad in a newspaper or magazine and call it a day. New types of ads are now available. This includes highly targeted digital ads, sponsored products on ecommerce sites, and new out-of-the-home (OOTH) options such as video displays at the gas pump.