Wed.Jun 29, 2016

Marketing to Business Executives Blog

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LinkedIn Purchase Will Spark Brands into Buying Media Companies

Junta 42

In December 2013, CMI released its annual content marketing predictions report (as we do every December). That year, my first prediction was as follows: Microsoft will buy one, maybe two, media companies in certain industries. The outcome of these moves will pave the way for further media purchases throughout the year by non-media companies. So, I was a mere 30 months early with that prediction.


How to Generate More Engagement (Without Creating More Content)

B2B Marketing Insider

Ever feel like your content team is stuck in creation mode? You know – as soon as you finish one blog post or eBook, you’re onto the next one, giving little thought to extending the lifespan of the piece of content you just finished. The quality vs. quantity content debate is ongoing. On the quantity […]. Content Marketing


What Are Customers Looking for at the Bottom of the Funnel?

B2B Marketing Insider

At the bottom of the marketing funnel, your leads start taking a hard look at a very specific set of questions and concerns. In order to convert, those questions need to be addressed – and addressed quickly. Because of this, it’s important to plan out a strategy for addressing those needs at the bottom of […]. The post What Are Customers Looking for at the Bottom of the Funnel?


The New Client Intake Form [Free Template for Agencies]


It might be hard to admit: Not every prospect is a good fit for your agency. Some don't have the budget. Some need a mindset shift. And some simply won't see the value of your services. Yet, many agencies don't find this out until much later in the sales process, sometimes after they have already sent over an in-depth proposal. Marketing Agency Daily


150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try


As marketers, we all face the same challenge: how do we stay on top of the news and trends that matter to our industry? Our inboxes are overflowing. Our Twitter feeds never stop scrolling. Our bookmarks folder is stuffed to capacity. And yet, more than ever, our clients and coworkers depend on us to bring order to the chaos. The good news? In fact, it can make it hard to actually get work done.


15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner


Snapchat, the one-to-one messaging app with more than 150 million daily active users , has earned a reputation for fast growth and innovation. But despite its success, it isn't the most user-friendly app I've ever played around with. Many of its best features are so buried within the app that a lot of people don't even know they exist. In March 2016, Snapchat added even more features in their release of a new version , and some of these features have totally reshaped how people use the app in the first place. For example, did you know that you can use Snapchat to make a live video call?


What! No More Lead Forms? Content Marketing In A Free Content World

B2B Marketing Insider

Imagine a world where we stop asking prospects to complete lead generation forms for gated content. Say what? How will marketing teams deliver qualified leads to their sales teams? How will content marketers measure their marketing performance? In fact, lead generation was ranked as the most important content marketing goal in the latest B2B Content […]. The post What! No More Lead Forms?


11 B2B telemarketing mail tips


Telemarketing is a “live” direct marketing environment, and only by testing various approaches do we learn which one works best. Therefore, what follows are some guidelines and tips for leaving B2B voice mails that drive the desired behavior and/or a return phone call.  . General tips for leaving voice mails: Relevancy trumps all and depending on what is known about the individual called, that information should be used in structuring the voice mail. Such data elements as industry, job function, name of company, and past behavior are all potentials to make the message relevant. Like this post?


Do you need copyright permission every time you quote someone’s work?

grow - Practical Marketing Solutions

By Kerry Gorgone, {grow} Contributing Columnist. Copyright and fair use reside in the grayest of gray legal areas. Which copyrighted works you can legally use (and how much you can legally use) present confusing questions, which I’ve covered previously for this blog. Yet confusion abounds. For example, after MarketingProfs ran my post “ Marketers’ 10 Most Common Copyright Questions… Answered ,” I saw a Twitter mention from someone asking me to follow her on the network so she could send me a direct message. obliged, and the following conversation ensued [username and URL redacted].


How to Create a Lean, Mean Content Creation Machine

Modern B2B Marketing

Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? How about just ‘more’? Many organizations have an insatiable appetite for content because the ability to offer interesting, relevant, and useful content is one of the only ways left to truly break through and engage your audience in an environment that’s considered ‘noisy’ on a good day and downright frenetic on an average one. But But ‘more’ content creation can be a challenge in the face of scarce resources. Create An Editorial Process. But you know what? He’s right.


Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

6 Tips for Encouraging Your Team to Blog


Guest post by Jill Phillips. When it comes to search engine optimization and conversion rates, content marketing is an absolute necessity. Unfortunately, if you don’t have a dedicated team of writers, you might struggle with producing high-quality content consistently. One of the best solutions to this problem is including your employees in the content marketing strategy. Let Them Be Creative.


Autoresponders 101

Vertical Response

Say the words “marketing automation” to the average consumer, and what comes to mind (if they know the term at all) are the dreaded robocalls that disrupt family dinners every night or the shotgun-style junk emails that clog inboxes across the country. As a small business owner, you probably have no desire to be associated with anything like that. Yet email automation can be an effective, non-intrusive marketing tool for small businesses. We know email marketing works — the numbers bear it out. The Pros of Autoresponders. But the tool does more than that. Content offer emails.


Keep Your Audience Moving: An Interview With Ardath Albee


The next time you’re browsing through a bookstore or amazon looking for your next good or guilty read, chances are you’ll stumble upon a review that claims the work a real “page turner.”. Though you may unfortunately disagree with the statement upon your own read, the “page-turner” label for fiction and even nonfiction is usually a good measurement of success. And while you may be hard pressed to get a customer or a prospect to make a similar, book-review statement (“Deeply gripping and thoroughly riveting!”) Her writing has appeared in B2B Magazine, Selling Power, and CRM Today, among others.


Will a Co-Marketing Partnership Help Your Brand Strategy?

Content Standard

Back in 1998, in a small middle school just beyond the outskirts of Philadelphia, a small civil war was being waged during after-school basketball games. On the one side of the field, dedicated parents stood behind folding tables selling school-sanctioned refreshments. On the other, groups of sash-wearing girls peddled smiles and boxes of cookies. It was a stand-off waiting to boil over, with the school losing concession sales and the Girl Scouts hoping to meet quotas, and neither willing to concede an inch of gymnasium. Everyone benefits, tensions are soothed—what more could a school for?


Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

How to Make Your Mobile Marketing Work Harder

Lead Liaison

This article was posted as a Guest Blog Post by Jennifer B as it relates to Does your mobile marketing match your consumers’ use of their devices? If you’re like most companies, the answer is “Probably not.”. There are different types of mobile users—regular, super, addicts, all of whom can be affected by mobile marketing in some way. How you reach them depends in part on the individual setups they have—push notifications, for example. Of course, push notifications equals more times opening an app. But push notifications can’t and shouldn’t be random. Download this infographic.


Marketing Performance Management: The New Role on the CMO’s Team


Opentopic blog >> The marketing team keeps evolving, with many organizations adding emerging roles like Marketing Technologist or Data Scientist. Ready to meet the newest member of the team? Enter the Marketing Performance Management (MPM) Specialist. MPM responsibilities like planning, budgeting, performance analysis and reporting, and marketing performance optimization have been part of the marketer’s repertoire for years. What’s. Marketing ROI Cmo marketing roi


Three Questions for Brands to Consider When Delivering a Music Event

Experience Marketing Insights

Brand activations at music events can prove an effective way to engage young audiences, however such activity needs to serve a purpose


Digital ad spend sees fastest growth in 7 years, but marketers underestimate power of mobile – Mobile Marketer – Columns


Opentopic blog >> Receive the latest articles for free. to get the Mobile Marketer newsletters. Digital ad spend sees fastest growth in 7 years, but marketers underestimate power of mobile It is no secret that digital is a lucrative marketing channel. Year-on-year digital ad spend continues to grow at an impressive pace. The Interactive Advertising Bureau has revealed that. Marketing ROI Cmo marketing roi


Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Unengaged Email Recipients, Misunderstood and Mismanaged


As email marketers, we face problems that closely resemble hurdles seen in the dating world. Editor’s note: or the parenting world. Sometimes, no matter how determined we are and no matter how many times we try to get some kind of response from an email recipient, it just doesn’t happen. Sometimes we get consistently denied and ignored by our recipients. But you, the sender, will NOT know.

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