markempa

APRIL 22, 2012

Tweet When you’re converting inquiries into qualified leads, it’s widely believed that time is of the essence. Even research published in the Harvard Business Review says you’re almost seven times more likely to qualify a lead if you respond by phone within five minutes than if you respond an hour later. That’s why, when one of our Research Partners, a B2B telecommunications company, wanted to convert more inbound leads into sales-ready ones, we cut our response time.

Lead Qualification 201

Lead Qualification Sales Qualified Leads B2B Sales High Quality Lead 201

NuSpark Consulting

APRIL 22, 2012

Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. For my clients I use many tools; some of my own; and some from others, to ensure I begin paid search campaigns as strategic and relevant as possible. The video below goes through many of these tools; most free, that demonstrate how to plan a paid search campaign, build and implement targeted keywords, and convert clicks into conversions using landing p

Landing Pages 141

Landing Pages Adwords Keywords Research 141

Digital B2B Marketing

APRIL 22, 2012

Last week Danny Hanssel ( @dannyhanssel ) us as the guest moderator and leader for #B2Bchat. Danny lined up a great set of provocative questions for the group on aligning B2B sales and marketing. As always, the #B2Bchat participants shared a range of perspectives from both sales and marketing experiences. The variety of responses and the disagreements among participants on reporting structures, aligning goals and the best approach to training is its own additional insight into each of the questi

B2B Sales 126

B2B Sales B2B Marketing B2B Training 126

SnapApp

APRIL 22, 2012

Nike has somewhat of a cult following,?especially?when it comes to their limited edition shoe releases. ?In the past, fans have waited in line for days trying to get first dibs on their desired size and style. ?But now, Nike has moved to Twitter to sell the latest batch of exclusive kicks. The RSVP system is quite simple. ?Nike stores will send out a tweet with a hashtag related to a certain shoe being released. ?

Fulfillment 48

Fulfillment Buzz Twitter Social Media 48

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Convince & Convert

APRIL 22, 2012

The single most important element of your social media program is making your company worthy of discussion. We don’t tweet meh. We don’t upload blah to Facebook. We use social media to express feelings that are at the opposing poles of fascination and frustration. So why do so many companies toe the line of average, yet expect customers to shout from the digital rooftops about amazingly mediocre products and services?

Social Media 139

Social Media Word of Mouth Media Case Studies 139