| | | Marketing Leadership Council | | | | 3 articles |
| Page 1 of 1 | Previous | Next | MARKETING LEADERSHIP COUNCIL FEBRUARY 6, 2012  Why B2B Marketers Should Care about the Super Bowl B2B marketers typically don’t get to participate in the Super Bowl hoopla – at least, not in the same way that their B2C colleagues do. But if you’ve got the budget for it, there’s a smart way that Super Bowl ads can fit into B2B marketing plans. In the B2B space, those needs tend to be more practical. How might a B2B Super Bowl ad work in an empty mid-funnel world? | MARKETING LEADERSHIP COUNCIL FEBRUARY 7, 2012  The Promise and Perils of NPS Greetings from the land of cable cars and Rice-a-Roni. I am currently at the Satmetrix Net Promoter 2.0 conference in lovely San Francisco learning how companies big and small across a variety of industries employ this method of collecting customer feedback. on a scale of 0 to 10. Those who answer 0-6 are “Detractors,” 7’s and 8’s are “Passives,” and 9’s and 10’s are “Promoters.” and Satmetrix. | | | | | |
| MARKETING LEADERSHIP COUNCIL FEBRUARY 8, 2012  20 Attributes of a World-Class Solutions Marketing Organization As most B2B marketers are aware, it’s getting harder out there for their Sales colleagues. The economy may be showing some signs of life, but a key feature of long recessions is that the efficiency-oriented behaviors learned therein are usually retained, to some degree, even when good times return again. Those 20 things can be loosely grouped into four categories: Customer understanding. | |
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