Sat.Jan 21, 2012 - Fri.Jan 27, 2012

Trending Sources

Pinterest drives enormous blog and business success

grow - Practical Marketing Solutions

Guest Post by {grow} community member Lauren Schaefer. This is Kate. She’s a hairstylist, jewelry maker, and all-around crafter based in North Carolina. Kate started her blog ( thesmallthingsblog.com ) exactly one year ago.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative.

How B2B Leaders Are Understanding Buyers Better With Behavioral Buyergraphics

Tony Zambito

B2B Buying Process Today © All rights reserved by Kenny Madden. In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders.

Infographic of the Week: Social Networking at Work

Ad Your Comment Here

A new set of stats show that two out of every three people agree that social media should be banned in the workplace. Simply Zesty brings us some interesting visuals on how social media is seen at work (in the UK…but let’s be honest, it’s probably similar in the US!).

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

More Trending

Free eBook: How Buyer Trends Are Impacting the Future of Business Thinking

Tony Zambito

Image via Wikipedia. Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it. These series of articles, referenced as Buyerology Trends, highlighted 7 areas of where buyer trends are challenging conventional thinking.

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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark

As we head into the winter months and most of us aren’t out as much, it’s a good time to catch up on some good reading material. B2B lead generation and lead management is a complicated process that can’t be detailed all in one book.

20 of the World’s Wittiest Twitter Bios

grow - Practical Marketing Solutions

I know you LOVE these funny Twitter bios. Yes, they’re real and they’re fabulous. Here we go! organising. Let me bitch at you every day until you sort your shit out. Newtoblogging. Maybe I should rethink this, when I spelled it Blooging at first. danecook. When I tweet, I tweet to kill.

Industrial Marketing Content that Helps Buyers

Industrial Marketing Today

It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Sellers may be too close to the forest to see the trees and firmly believe their marketing content is helpful to their buyers. Buyers can easily find information about your products and that of your competition from their online research.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

13 Questions Marketing Should Ask the Sales Reps

It's All About Revenue

by Michael Martin | Tweet this As marketers, we all want to deliver sales with the resources they need to close more deals…more often…and faster. If you’re going to develop a marketing plan that really pushes sales enablement , you need to talk the sales reps out in the field.

Integrating Social Media Into The B2B Marketing Mix [Slides]

B2B Marketing Insider

This presentation covers the change that is occurring in marketing. Marketers are no longer in control of the message. We are in a battle for customer attention and focusing just on social media is a mistake too many businesses are making.

12 Critical Elements Every Homepage Must Have [Infographic]

Hubspot

If you’re considering a website redesign or are wondering how to generate more leads from your website, there are several critical elements you must never forget to include. Let’s first take a look at the homepage. Ah yes, “thee page of all pages.”

7 Tips for a Successful PPC Landing Page

The Point

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

The Lament of the Inside Sales Team: Data, Data Everywhere, but Who’s Ready to Buy?

B2B Lead Generation Blog

Tweet As the MECLABS Research Partnership analyst team, my colleagues and I speak with professionals who attend our events (like the next month’s MarketingSherpa Email Summit in Las Vegas), purchase our publications, and want more information about how MECLABS can help grow their business.

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The Battle For Customer Attention

B2B Marketing Insider

It used to be so easy. With the right amount of budget and the right Madison Avenue “Mad Men,” any business could reach their target audience. But now, the consumer marketplace is fragmented almost beyond recognition.

Trust is hard to come by these days

Buzz Marketing for Technology

For years I have kept tabs on the Edelman Trust barometer report , which comes out every January in Davos. And this year was no exception. After last year I figured this years report could make an excellent gauge of the economy worldwide!

Trust 58

Content Marketing Advice: Stop Competing with My Children!

Digital B2B Marketing

Today, marketers are locked in a battle for attention. As individuals, we are flooded with more marketing messages than we can consume. Getting our attention requires something exceptional. To date, the currency that purchases our attention is content.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Content Marketing is the Fuel of Marketing Automation – Advice from Experts

Fearless Competitor

Let’s say you use a marketing automation product like Marketo , E loqua , Silverpop , Act-On , or Pardot. You want to nurture leads over time. You need to create a series of transactions that lead from Problem to Solution.

10 Clever Ways Your Email Signature Can Support Your Marketing

Hubspot

You know that you're a true email marketer if every single one of your emails includes a call-to-action. And I'm not talking about email marketing blasts here. What I have in mind are the individual, personal email messages you send on an everyday basis.

Does your brand stand up?

Savvy B2B Marketing

You are not in control of your brand. You never were and you never will be. You may own your brand, but, its identity is defined by your audience: your prospects, peers, and customers. You can make suggestions, of course. You can make your own statement about what you stand for.

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Top Internet strategy, marketing and technology links for the week of January 22, 2012

Sazbean

Here are the top Internet strategy, marketing and technology links for the week of January 22, 2012… . Maximizing Your Brand Presence on Google+ (Marketing Profs). 4 Tips to Keep Your Website Ahead of the Curve in 2012 (Mashable!).

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Lights, camera, action: Video helps you stay in touch with customers

Biznology

Image via Wikipedia. One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships.

Why Your 2012 Marketing Plan Needs Tablets

It's All About Revenue

by Jesse Noyes | Tweet this Does your marketing plan include the iPad? Or the Kindle Fire? Or a Nook? If not, you might want to revisit that marketing plan. The holiday shopping season was a boon for the tablet market. Ownership of tablet computers in the U.S.

Plan 74

The Rapid Growth of Marketing Outsourcing

Fearless Competitor

According to a recent study by CMOSurvey.org, Marketing Outsourcing - outsourcing of marketing is growing fast. Click the link to read the original post, including the downside of outsourcing.). This study, by Christine Moorman, Director of The CMO Survey and the T. Austin Finch, Sr.

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What Every Parent Should Know About Social Media

Sazbean

I gave a talk last week at The Roeper School here in the Detroit area about some concerns and dangers parents should be aware of when your child uses social media. Here’s the presentation: Social Media & Your Child — What Every Parent Should Know.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Case study: Content marketing success at a medical practice

grow - Practical Marketing Solutions

If you can’t view this video, Click here: Content marketing success at a medical practice. I first reported my friend Lisa Reath’s remarkable success marketing her family’s medical practice in 2011.

4 Content Marketing Goals for a Coach Website

Writing on the Web

How should content marketing be used on the home page of your website? What makes good website copy?

Savvy Speaks: Tips for Engaging in LinkedIn

Savvy B2B Marketing

LinkedIn is sort of the dark horse of social networking; just about every professional we know is on it, but it doesn't get a lot of attention in the media compared to its flashier cousins, Facebook and Twitter. How do you use LinkedIn to your best professional advantage?