Top B2B Marketing Zone Test Deliverability Content for Week of Jan 07

MARKETING LEADERSHIP COUNCIL JANUARY 10, 2012 The B2B Marketer of the Future Happy New Year! December and January are common times for people to reflect on the year that was and make predictions about the year that will be. The B2B prognosticators have been out in full force. Some of them take the easy route, proclaiming 2012 as the year of mobile marketing or the year of content marketing (uh, 2009 called, it wants its title back). marcom, branding, segmentation, etc). MORE >>	MARKETING LEADERSHIP COUNCIL JANUARY 11, 2012 A Few Thoughts on the FDA’s New Social Guidance In December, a day came that pharma marketers have been waiting for for years – the FDA finally began to release guidance on how pharmaceutical brands can and cannot use social media to engage with patients. But the guidance is, well, a little underwhelming. First, some background, if you’re not knee deep in health-related social media circles. Sounds smart, right? MORE >>	RECENT POSTS JANUARY 11, 2012 \| MARKETING LEADERSHIP COUNCIL A Few Thoughts on the FDA’s New Social Guidance JANUARY 10, 2012 \| MARKETING LEADERSHIP COUNCIL The B2B Marketer of the Future
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