Sat.Nov 04, 2006 - Fri.Nov 10, 2006

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WebSideStory Sponsors Sound Search Advice

Customer Experience Matrix

I wasn’t really planning to write about Web analytics for the third day in a row, but the most interesting thing to come across my desk yesterday, apart from the cat, was a white paper “The Other Search: Making the Most of Site Search to Optimize the Total Customer Experience” written by Patricia Seybold Group for Web analytics vendor WebSideStory ( www.websidestory.com ).

Paper 120
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Email Delveriability Tips of the Day

Anything Goes Marketing

If you're into testing and deliverability tips for your email marketing campaigns, here are two things that you can try right now: If you use one of those "Click here to view the email as a web page" in the top of your email, try removing it. In fact, remove all of that extra text in the email header. This should help your email recipients see your email message better.

Tips 100
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Can Sarbanes-Oxley compliance generate any business ROI?

The ROI Guy

Sarbanes-Oxley (SOX) section 404 compliance requires companies to implement extensive internal controls and documentation. Many companies did not have sufficient control in place to comply when SOX was passed, so investments have been made in systems, personnel and auditing to assure compliance. In order to achieve a positive ROI, the SOX compliance must have net benefits that exceed the investment to achieve compliance.

ROI 40
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New-media seminar in Minneapolis: Using podcasting and online video to improve your business communications

WebMarketCentral

Curious about what podcasting can do for your business? Check this out. The experts at Twin Cities marketing agency Provident Partners are offering a hands-on presentation and workshop on video and podcasting. This session will save you time and help you understand how new-media formats such as audio podcasts and digital video are being used as powerful tools in the marketing mix.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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More Thoughts on Web Analytics

Customer Experience Matrix

Yesterday I wrote about the strategic choices facing Web analytics vendors as their core product matures. They have three basic choices: - keep focused on Web analytics, improving their products and appealing to the most demanding users as a ‘best of breed” solution. - expand into related Web functions, such as offer targeting, in-site search, content management, search engine marketing, and campaign analysis. - expand into non-Web areas, in particular multi-channel customer analytics.

More Trending

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TeaLeaf Captures Customer Experience, but Doesn't Tame It

Customer Experience Matrix

Could any white paper title grab my attention more quickly than “The Five Essentials of Customer Experience Management” ? Probably not. Even knowing the paper is from TeaLeaf Technology ( www.tealeaf.com ), which captures a browser-eye-view of Web sessions, and is therefore limited to online experiences, doesn’t really dim my curiousity. After all, Web experiences are important in themselves and learning how to manage them might provide insights that carry over to other media.

Paper 120
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Innovative Systems Pushes Prototyping

Customer Experience Matrix

Let’s say you need to integrate some customer data. What’s it going to cost you? You might think a white paper titled “Insider’s Guide to the True Cost of Data Quality Software” from Innovative Systems, Inc. ( www.innovativesystems.com ) would provide some useful insights. And I suppose it does, by listing five cost categories that make sense: - vendor evaluation and selection - contract negotiations - installation, training and software tuning - ongoing use and maintenance - licensing and subse

Paper 120
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CIOs are from Mars, CFOs are from Venus:

The ROI Guy

For 2006 the number one business priority for CIOs was surveyed to be business process improvement – implementing technology to help the business become more streamlined and easier to do business with. [1]. To help accomplish these elusive priorities, IT organizations are reorganizing by hiring one or more business / financial experts as key members of the IT executive team.

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Seven Steps to a Highly Successful Budget Presentation: Proving Past Success

The ROI Guy

IT spending is expected to grow again for the third straight year, with average 5-8% increases expected again for 2007. As a result, the IT budgeting process should be easier than in years past. Corporations have cash to spend, and for some businesses such as finance, technology, professional services, retail and others where IT is an essential component of competitive advantage getting executives to invest more in IT will be easier than ever.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The ROI of RFID in the Supply Chain

The ROI Guy

Although RFID implementations are not without costs and risks, a number of companies in manufacturing, warehousing and distribution and retailing have achieved a 200-percent return on investment. Many organizations that produce, distribute, handle or sell goods are researching what RFID can do to improve operating efficiency, reduce business risk and drive additional revenue opportunities.

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ROI Calculators - do they work and are they credible?

The ROI Guy

ROI Calculators are typically used on vendor websites to provide a tool where visiting prospects can quickly determine whether the vendor’s solutions can provide quantifiable value. Typically the calculators have a few questions in order to get an idea about the prospects business and opportunities from improvement. Using direct research results or estimates, the tools can simulate the impact of the solutions and quantify the potential benefits, costs and ROI (ROI = net benefits / costs).

ROI 40
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What is the best time-frame to use for CRM ROI?

The ROI Guy

The longer you have to wait for benefits, the more risky the project is. As a rule of thumb, projects which take more than 12 months to achieve payback – where the cumulative benefits exceed the costs – is typical, even on CRM projects. Any project where the payback is more than 24 months out, I would suggest the team break into smaller, less ambitious projects – where the investment is smaller, and the initial benefits acheivements can help to pay for next round of investments.

CRM 40
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How important is improving data management/data architecture processes before implementing CRM in order to achieve better ROI in a faster timeframe?

The ROI Guy

In a nutshell, the CRM system will use a large amount of information regarding prospects, leads customers, and orders, and create a large amount of data as various activities are entered and logged. Data integrity is essential. Without a good data architecture and integrity plan – what data is to be collected and integrated and how it is going to be used – the CRM solution may not prove as useful as possible, may prove unreliable, or may undergo overhauls midstream.

Order 40
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Business Value Selling and Sales Turnover - Continuous Working for Change

The ROI Guy

Many IT solution providers have recognized that selling the old way based on features, function and price just won’t cut it in today’s marketplace. The age of budget scrutiny, governance and accountability are upon us. As a result, customers are demanding business value proof prior to investing in that next upgrade or project. The statistics bear this out, with over 90% of customers requiring formal business justification on projects $50,000 and higher according to our research.

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Tom Pisello: The ROI Guy: TCA Champ - Oracle or Microsoft SQL Server?

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Wednesday, November 08, 2006 TCA Champ - Oracle or Microsoft SQL Server? As platforms continue to evolve in the technology industry, a central concern for IT executives is implementing the right systems to maximize the return on e

ROI 40
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Tom Pisello: The ROI Guy: Hard and Soft ROI - The differences and.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Wednesday, November 08, 2006 Hard and Soft ROI - The differences and quantification Hard and soft ROI usually refers more specifically to various benefits which can be included and used in an ROI analysis.

ROI 40
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Tom Pisello: The ROI Guy: Time Frame for Measuring CRM ROI?

The ROI Guy

ROI 40
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Survey: Lead Generation for Professional Services

WebMarketCentral

The experts in professional services marketing at RainToday are conducting a survey among professional services firms regarding lead generation. All survey participants will receive a complimentary executive summary of the final report (due out around January), as well as 50% off the group's current research report, “ How Clients Buy: The Benchmark Report on Professional Services Buying and Selling from the Client Perspective ” in the RainToday store.

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Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Wednesday, November 08, 2006 Is Return on Customer (ROC) a good business value metric?

ROI 40