Sat.Aug 19, 2006 - Fri.Aug 25, 2006

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New blog design for Anything Goes Marketing - what do you think?

Anything Goes Marketing

Ok, it's been a few days since I launched my new blog design. What do you think? Do you like this better then my old design? I'm getting used to Blogger Beta but I still can't adjust the template myself - grrrr. Chad H.

B2B Lead Generation Blog: Using White Papers for Lead Generation

B2B Lead Generation Blog

Michael Stelzner wrote a solid overview article in MarketingProfs this week titled, "How White Papers Can Turbo-Boost Your Lead-Generation Campaign." I've written a number of times that educational content is an important tool for lead

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Problems with "Naked" CRM Systems


Ardath Albee of Einsof has released a new e-book titled " Why Naked CRM Systems Don't Work." She notes a number of CRM-related frustrations that will be familiar to marketers and sales reps, such as: - Marketing doesn't think sales reps are adequately following up on the leads they've produced; sales doesn't think the leads are qualified. Is this an effective solution?

How to destroy your e-marketing presence in 5 steps

Anything Goes Marketing

These days everyone has advice on how to improve your online presence for your business and generate leads through e-marketing strategies. What if you are having a bad week or day and are fed up with the ridiculous time involved in maintaining your website, low web traffic, rising costs of AdWords and failed conversion rates from your email campaigns? Send one last email blast. Monitor and adjust.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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Don't try to sell before a person is ready to buy

Anything Goes Marketing

When is the best time to sell your products or services? Easy question - when they're ready to buy them!! Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button. I read a few articles that have clearly demonstrated this concept for B2B purchases. Marketing Sherpa has just published a case study in which Career Builder improved its conversion rate by adding a "learn more" button underneath the "buy now" button on its home page. Makes sense eh?

Blogger Beta Reloaded - Have you upgraded? Don't bother

Anything Goes Marketing

A simple little ^%$# stack overflow error I found on my blog when it's viewed in IE lead to me migrating my blog to Blogger Beta, a new template, a headache, 3 cups of coffee, 4 hours of sleep, and a pissed off wife. Holy crap what a waste of time! I want to get off this crappy platform already! Here are some of my comments off the top as to why I hate Blogger Beta: Bugs, bugs, bugs and more bugs. I could hardly do anything without hitting a roadblock as an error popped up on my screen. For example, you can't upload images yet. The system hangs. What the hell is this? Microsoft Windows? Wrong!

Which day is best for B2B email?

Anything Goes Marketing

B2B online reports that Monday and Tuesday are the best days for b2b (b-to-b) email marketing. Which have been your most successful email days? Did you even measure this? Chad H. Technorati tags: e-mail marketing , email marketing , b2b Online

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My blog comment was labeled as spam

Anything Goes Marketing

Has this ever happened to you? I wrote a simple response to a blog post on the blog, Nektros, and my comment was marked as spam and almost didn't get through. Here is the comment I left: Yvonne - awesome blog. I love being a troll. Check out my post on why Mel Gibson needs a blog. Have you ever left any comments and wondered why they were never published? Yvonne over at Nektros uses the anti-spam program called Akismet to monitor blog comment submissions. This is a warning to everyone to watch as to how you comment because of new programs like Akismet. I'll let you know what I find. Chad H.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Maximize the e-mail unsubscribe

Anything Goes Marketing

When your email subscribers fo the unthinkable (hey - you worked hard on that campaign) and hit the unsubscribe link do you let them off easy or is it a tearful goodbye? A great article by Stefan Pollard at ClickZ recommends that when users do chose to opt-out of your emails there are some ideas in which you can save your opt-in or at least better understand why they are opting out: On the opt-out page, have the option for the user fill out a simple form in which they can explain why they opted out. Perhaps you were sending too many emails or they weer no longer relevant to this person. Chad H.

Improving search rankings for blogs - Tip #2

Anything Goes Marketing

I just received a huge boost in my traffic and wanted to let you know the reason why. In my first search rankings tip I discussed how you can adjust the TITLE tag of your blog to help improve the strength of your keywords. Today's tips is even more important. Tip#2: Improve search rankings by getting links from authority web sites I was recently featured on which not only drove a large amount of traffic to my blog but also helped in my search rankings as Problogger is an authority website. The question is how to do this? Simply ask for it. Sounds easy? Group projects. Chad H.

Why Mel Gibson needs a blog - follow up

Anything Goes Marketing

As a quick follow up to my post on Why Mel Gibson needs a blog , check out the new Mel Gibson T-shirts that are on sale. Mel - what are you waiting for? Get blogging. Chad H

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RainToday Releases "The One Piece of Advice You Can't Sell Without"


The experts in professional services marketing at recently released a *free* report entitled " The One Piece of Advice You Can't Sell Without." But given that the report was written by 11 experts in Web marketing and sales, each of whom (natch) has distinct opinions on the topic, it should have been titled "The 11 Pieces of Advice You Can't Sell (or Market) Without."

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.