Tue.Jan 17, 2017

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Social media strategy leaders: Robert Bochnak


Hello, Bob ! Can you please describe your professional background? How has your education and career brought you to where you are now, a leader in social media strategy? I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. Before working at Harvard, I worked in communications for the Boston YWCA and Tufts University Graduate School of Arts and Sciences.

The current state of the content marketing ecosystem

grow - Practical Marketing Solutions

The content marketing industry experiences ebbs and flows just like any other field. Since it’s been around (formally) for less than a decade, the industry is relatively young. That means changes in best practices or predominant techniques can have major ripple effects for those who do the work. Infographics research infographics

AI Throwdown: Google Assistant vs. Siri [Infographic]


The world is abuzz with tech talk. At the forefront, it seems, is artificial intelligence (AI) -- the "technology that can do things humans can uniquely do, whether it’s talk, see, learn, socialize, and reason," HubSpot's Market Research Analyst Mimi An explains. We're quickly adopting this technology -- 55% of us use voice assistant technology, for example, on a daily or weekly basis.

The Four Best Online Survey Tools


So much of marketing relies on trying to get inside the minds of buyers: what are they looking for? What content will be most valuable and compelling to them? Why they choose a particular path through a website, or leave at a certain critical point? There’s no better way to know what customers and website visitors are thinking than to just ask them. visiting a certain page, exit intent).

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

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20 Stunning Examples of Brand Style Guides


When it comes to building a memorable brand, it's all about consistency. When you're shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away. The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Check them out below: 20 Examples of Brand Style Guides. 1) Medium.

Skype 10

Ad Blocking Is Not the Problem, It’s the Symptom

Content Standard

Tourists visiting São Paulo, Brazil might feel that something is missing. One reason could be that the world’s fourth-largest metropolis passed the Clean City Law in 2006, which outlawed all outdoor advertising, including billboards, storefronts, and public transit ads. In other words, São Paulo was a victim of ad blocking. The Long List of Ad Block Advantages. ” Users are not stupid.

Creating Interactive Content: From Ideation to Sales Alignment to Promotion

B2B Marketing Insider

There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. Go do the thing now, please. You know, fill up the board. Fill it up with some really interesting things. Oh, and also, as quick as possible. Please.” Get on with it. ” Daunting is the blank canvas.

MQL 13

Lead Liaison Opens It’s Doors to Partners

Lead Liaison

Allen, TX – To kick off the new year, Lead Liaison has recently launched a Partner Program. This strategic step is in an effort to make even more innovative and exciting enhancements to their powerful solutions which include visitor tracking , marketing automation , tools for engaging website visitors with dynamic website content , and more. The intent is to offer added insight and expertise into an industry dominated by publicly-owned conglomerates. Lead Liaison’s mission has always been to form partnerships with each of their clients to help them reach their marketing and sales goals.


B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

What We Learned From Our First Year on Medium


Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Follow the publication to keep abreast of the best ideas in brand storytelling. Two years ago if you asked me to explain the concept of content marketing I would start by talking to you about planets. That planet is your website. Content becomes your magnet. Here we go.

What Tom Hanks Taught Me About Customer Intimacy and Keeping our Brand Promise


You’re not expecting to learn about customer intimacy or marketing while watching a Tom Hanks movie released nearly 30 years ago. But that is exactly what happened the other evening when I watched the 1988 film Big. For those who haven’t seen it, the protagonist is a 13-year-old computer-crazy, love-struck boy who is disappointed and embarrassed by: His parents; Not being tall enough to go on the roller coaster; and. Not being old enough to drive a car (like the older teen who is dating his crush). Be careful of what you wish for. Read our blog post, What You Get When You Buy Technology.

5 Inspiring Storytelling Lessons from Dr. Martin Luther King, Jr.

Type A Communications

January 17, 2017 by Carla Johnson Martin Luther King, Jr. was one of the most influential storytellers of the 20th century. pastor, activist and humanitarian, King’s “I Have a. read more. Storytelling Carla Johnson Empathy I Have a Dream Martin Luther King Jr storytelling Type A Communications

5 Content Marketing Lessons from Top Digital Marketing Blogs

Modern B2B Marketing

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential. How do successful content marketers engage in today’s information age? Draft a tweet.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

5 Ways to Boost Your Email Performance Using Personalization and Audience Segmentation

Vertical Response

Editor’s Note: We asked our Vice President of Product, Thomas Fanelli, to share his expertise on personalization and audience segmentation. Here are his five tips to get started. Over the last six months we have been experimenting with personalization to improve the performance of our customer communication. We’ll explore some of the results we have seen along with five tactics you can use to increase your email engagement. The Basics. Before we get started, let’s set some basic definitions on segmentation and personalization. Getting Personal. All rights reserved.

Create Community at Your Next Event with Daybreaker-Inspired Ideas

Experience Marketing Insights

Why an early morning dance party may just be the secret to a successful event