Sat.Dec 10, 2016

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This Week in Content Marketing: The Business Case for Content Marketing as PR

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss what happens when you rely too heavily on Facebook for content distribution. We also look at why GoPro closed its media division, and explore CNN’s partnership with a YouTube celeb to launch a new media property. This week’s show. Image source.

Creativity Doesn’t Mean Big (So Stop Making Excuses)

B2B Marketing Insider

We assume creativity has to be big. We feel the need to tackle broad, sweeping ideals, produce massive, industry-leading projects, and find deep, life-affirming meaning in our work. But what if to get all that, we need to think smaller? Today, we go outside our echo chamber with James Miller, creator of the project A […]. Content Marketing

Is Binge Watching the Next Video Marketing Metric?

Content Standard

Many people have stories about their relationships to television when they were growing up. Some warmly remember how their families gathered around a favorite weekly TV show for dinner, while others recall the regimented half-hour their mothers gave them each day. For some it was a reward after a long day; for others, an escape from the anxiety of hard days to come. Or so you assume. Video Series.

Big data promise exponential change in healthcare


Special Report: Innovation in Healthcare When a top Formula One team is using pit stop data-gathering technology to help a drugmaker improve the way it makes ventilators for asthma sufferers, there can be few doubts that big data are transforming pharmaceutical and healthcare systems. Read the article 3 Ways Cognitive Technology can change the Patient Experience GlaxoSmithKline employs online technology and. The post Big data promise exponential change in healthcare appeared first on Opentopic. Brands & Marketers


The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.