Wed.Mar 22, 2017

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10 B2B Lead Generation Strategies for 2017

B2B Marketing Insider

We’re well into the New Year, and most companies are revamping their lead generation strategies to meet its demands. In the past, we’ve mentioned that there’s an information overload when it comes to finding the right strategy, and now this is truer than ever. There is also no single lead generation strategy that works for. Demand Generation

Introducing The Definitive Guide to Account-Based Marketing

Modern B2B Marketing

Author: Ellen Gomes If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar. In fact, you’ve probably heard about it so often that it may have started to feel like just another buzzword. But account-based marketing is not to be ignored and it’s not just another buzzword. Why Is Account-Based Marketing Gaining Traction?

7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon

B2B Marketing Insider

Ecommerce can be a brutal space. Depending on your niche, you might be competing against monsters like Amazon, Target, New Egg, or other well-established players. You might be competing against all of them. It can seem like it’s impossible to win. Even if you have a great product or a fantastic brand, you don’t have the budget or the name recognition to muscle out these giant retailers.

Using Video in Sales to Identify and Prioritize Quality Leads

Vidyard

Sales has never been an easy job to automate. For every tool that pops up promising automatic follow-ups or additional data points for tracking engagement, there still needs to be a human element to the sales process. Remember, as Fast Company put it, “People don’t buy products – they buy better versions of themselves.” But sales teams aren’t working stacks of lead cards anymore either.

Dwell 28

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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Why CMOS Need To Manage Their Talent For Long-Term Growth and ROI

It's All About Revenue

When it comes to money, those that end up with the largest portfolios tend to be those that effectively manage how they save, spend, and invest. They often take a long-term approach with the understanding that the more attention they give their portfolio, the more ROI they will get from it. And, that’s an intangible item but a very important asset in our lives. The Data Driven CMO.

How to Start Generating Leads for Your B2B Company

Lead Liaison

*Editor’s Note: The views & opinions expressed in any guest post on our site are those of the guest author and do not necessarily reflect the opinions and views of Lead Liaison. The impact of this “how-to” post can go either way — you resolve to “suspend” ties with your lead generation partner, or you stick to buying your sales leads from outside sources. Why Generate Your Own Leads?

Why Plan a Social Media Takeover?

Act-On

Brands spend many years strategically building, nurturing, and growing their social media presence — and for good reason. Social media is the younger and more powerful sibling of “word of mouth,” with 77 percent of customers more likely to purchase a new product when they learn about it from friends or family. After carefully cultivating these channels, however, many brands willingly hand over the keys to a complete stranger for a social media takeover. The Benefits of a Social Media Takeover. Other benefits include: Increased engagement. Greater authenticity is established. Key takeaway.

5 steps to wrangling your most important social media channels

Biznology

Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part about social media management is getting started. Identify your most important social channels. That’s it! You’ve got this. This is the fun part!

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How AI and blockchain will change business organization

Opentopic

There are good reasons why work is organized around closed, self-contained organizations called “companies” and “corporations” Nobel prize-winning economist Ronald Coase showed in his theory of the firm that there are three costs in the economy: the cost of finding talent, resources and information to create value (cost of search); the cost of getting people to work together in an. The post How AI and blockchain will change business organization appeared first on Opentopic. Brands & Marketers

Make your mark | Create your own logo in minutes

Vertical Response

Great news for anyone who has dreamed of designing their own logo for their business! Deluxe’s online Logo Maker allows you to create a stunning logo in mere minutes. Nothing is more important to your company’s brand than its logo. A professional emblem tells current and prospective customers that you stand ready to serve them in a reliable, reputable manner. Now, creating your own professional-looking logo is easier than ever. With thousands of free templates to start from, the Logo Maker lets you customize your choice until it looks exactly the way you want. What will it say?

B2B Marketing Ideas and Innovation: All the inspiration you need in one handy resource

Earnest about B2B

Back in late January, we stumbled across a Medium post by Eric Stromberg – sharing his Startup Idea Matrix. It got us thinking. How could we create a matrix for B2B marketing professionals out there that could inspire people around our own passion? You'll find the matrix here. Click on the links that take your fancy and feast on the ideas. This is just the start of it. Enjoy.

Expanding Reality and Designing Experiences at EXHIBITORLIVE 2017

Experience Marketing Insights

The latest in digital tech, booth design, and event marketing met for a singular event in Las Vegas

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

The Explosion of Design It Yourself Tools: Built for Content Marketers

SnapApp

When Adobe Spark debuted in the spring of 2016, it seemed to be the exclamation mark on the populist arrival of design-it-yourself tools. When you’re Adobe, and you have Photoshop , Indesign , Premiere Pro , Dreamweaver , etc. what does Spark bring to the table that their other tools can’t cover? The answer is nothing. It actually does less – that’s the point. iMovie - Video. . . Content loadin