Sat.Dec 03, 2016 - Fri.Dec 09, 2016

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This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I get together IRL and discuss Airbnb’s new magazine launch with Hearst. This week’s show. Recorded live on November 28, 2016; Length: 1:01:05). Download this week’s PNR This Old Marketing podcast. HANDPICKED RELATED CONTENT: Will the Content Bubble Burst?

How the Brain Processes Different Types of Content [Infographic]

Hubspot

Sometimes, the movie adaptation of a book is better than the book itself. Maybe it's the acting, maybe it's the special effects or the soundtrack, or maybe the story is simply better told on the big screen than in our imaginations. The reason? Different stories are better told in different formats depending on the message they're trying to convey. And some of their insights may surprise you.

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Tackling predictive uncertainty with Monte Carlo statistical analysis

Opentopic

Predictive uncertainty permeates most decision scenarios. Statistical models have great value when they help you to reduce that uncertainty to the point where you feel comfortable enough to take calculated risks based on likely future outcomes. Read the article WHO SHOULD BE TIME’S PERSON OF THE YEAR FOR 2016? If you’re a statistical analyst and you already know the values. The post Tackling predictive uncertainty with Monte Carlo statistical analysis appeared first on Opentopic. Brands & Marketers

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Marketing Automation: It’s Time You Got On Board

B2B Marketing Insider

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. The post Marketing Automation: It’s Time You Got On Board appeared first on Marketing Insider Group. Content Marketing

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The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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The Content Marketing Debate: More (Better) Is Definitely More

B2B Marketing Insider

I have always believed that content marketing means companies leaving behind their tired old promotional ads, brochures, and requests for a demo. That’s why marketers are acting like real publishers focused on helping their audience become educated, informed, even entertained. Because if you are good enough to build an audience, then great things happen to your business. […].

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Did Fake News Reveal a Winning SEO Strategy and Content Marketing Formula?

Content Standard

2016 has been a crazy year for social media. near three-fourths of users are getting their social media fixes via mobile , Twitter is making moves to sell, and Snapchat has unleashed bots that want to use your eyes to create content. But considering the other social media storms we’ve seen over the past year, the fake news story is perhaps the least understood. Understanding the Beast.

6 Ways to Get Inspired to Create Content

Modern B2B Marketing

Author: Elaine Ip Even the most innovative marketers sometimes hit a wall when it comes to creating content. Sometimes the industry is slow, the market is lagging, or the product/service you offer just doesn’t change much. It can feel like there’s nothing left to say, but that’s never actually the case. You just need some fresh inspiration to get back on track. Look Around. Utilize New Tools.

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5 Lead Generation Lessons to Take From the Rebranding of College Mascots

B2B Lead Blog

Warriors, Indians, Raiders, Braves, Chiefs … the chances are strongly in favor of at least one high school, college, or pro team in your hometown carrying one of these monikers. Some teams are alternately named for particular tribes of Native Americans, such as the Choctaw, Cherokee, or Apache. Until the 1960’s, nobody thought much about […]. Lead Nurturing

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Why YOU Hate Cheap Tricks in Business But Others Don’t Seem to Mind

B2B Marketing Insider

Why do some people seem totally fine using tactics that make us nauseous? If we’re going to trust our intuition, then often times, that means rejecting some of the gimmicks and hacks and cheats that others don’t seem to mind using. Why the gap in thinking? How can we make sense of that? And how does it change our behavior? Read More. Content Marketing

Social media strategy leaders: Lisa Marcyes

Biznology

Welcome, Lisa ! Could you please describe your professional background? How has your work brought you to where you are now, a leader in social media strategy? started my career in partner-marketing, and transitioned into community management a few years later. Loving the social aspect that communities offered so much, I transferred into a social media channel management role. MKTGnation Summit.

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LinkedIn’s New Open Candidate Feature Helps Job Seekers AND Recruiters?

Haley Marketing

What if I told you that your LinkedIn profile could send signals to recruiters that you are open to a new job, yet your boss didn’t have to see it? What if I told you (as a recruiter) that you could find these job candidates on LinkedIn and recruit them? That’s exactly what LinkedIn Open Candidate provides. How Does It Work for Job Candidates? Searching for a new job can be difficult.

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Save the Data: How to Marry Your Figures With Your Customer Profile

It's All About Revenue

The data revolution is both a blessing and a challenge for the Modern Marketer. On the one hand, we now have access to more information about our prospects and customers than ever before. On the other, we are confronted with huge volumes of data that have to be properly collated, attributed, and analysed if we are to extract any marketing value. When it comes to data, think big!

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Digital Craft Weekly 49.16

Ceros

This post, Digital Craft Weekly 49.16 , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Digital Craft Weekly is a weekly resource for interactive design and storytelling inspiration. Fete Des Lumieres Homepage by Extra Agency. Green Forest Tours Homepage by Welovecorner. SKODA 4×4 Demo Homepage by Bistro Agency.

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Content marketing strategy: Start with questions, end with insights

grow - Practical Marketing Solutions

By Mark Schaefer. great way to initiate your content marketing strategy is to “start with answers and end with insights.” Let’s unpack that idea. A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the  web used three different kinds of content : Hygiene — The “everyday content” that answers common customer questions. Hub — Content that creates authority through evergreen storytelling. Hero — Epic content that goes viral. You can read about how these content types relate to SEO here. move to insights.

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This is the week that was in B2B: from customer objectification to invisible payments

Earnest about B2B

In the week that Castro smoked his last cuban cigar, Apple reveale d it is investing in self-drive cars and we had our first viral VR injury , there was much to talk about in the world of B2B and beyond. Food for thought of the week. Goes to Brian Carroll on his B2B Lead Blog. Brian cautions that we risk treating customers like objects rather than human beings in our bid to automate. fake news.

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3 Neglected Content Distribution Trends You Should Test in 2017

Content Standard

When it comes time to set goals for 2017, many marketers will be searching for ways they can make the most of the work they’re already doing. Content creation is in full force at many enterprise organizations—so the task at hand isn’t producing more content, or even producing better content. Instead, marketers are seeking solutions to squeeze more value out of their content.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

B2B Marketing Automation Software for Fast Growing Companies

Act-On

As each new year approaches, marketing teams often search for ways to be more productive and successful. This means reviewing the past year’s accomplishments, identifying bad habits, and rethinking marketing processes. We want to help. The first thing you can do is read our blog post from Friday for some tips on creating your 2017 marketing plan. You can also mark your calendar to read our Dec. 23rd blog post on planning your 2017 editorial calendar – both are great resources to help you hit the ground running in 2017. This is where marketing automation helps. The Future is Now. Tell me how?

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