Sat.Jan 14, 2017 - Fri.Jan 20, 2017

Trending Sources

MarTech: Top 100 Influencers and Brands

Onalytica B2B

Martech is the blending of marketing and technology, with the aim of streamlining processes   to achieve marketing goals and objectives. In In this digital age, there is a huge demand for marketing technology to provide marketers with the tools they need to succeed. WHAT ARE THE INFLUENCERS SAYING? We reached out to some of the top influencers on our list to ask them for their views on MarTech.

87
87

9 Digital Marketing Lies You Should Stop Believing

B2B Marketing Insider

We all lie to ourselves in one way or another. And this is equally true in Digital Marketing. Fortunately, we are facing the truth that consumers don’t want our banners or need our ads. We know those aren’t helping anyone. We are also facing the truth that marketing has value. And executives expect to see us deliver […]. Content Marketing

Banner 107

Content shock re-visited, the content marketing myths and realities

grow - Practical Marketing Solutions

By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review. submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Some of this increased competition is coming from big company executives who compose articles crafted by a support team of writers and PR agencies.

How to simultaneously attract new prospects and retain loyal customers

Biznology

One of the challenges business owners face is attracting new customers while trying to retain current customers. Choosing where to spend your energy and how to divvy up your time between the two can be challenging.  B2B companies tend to focus more resources on attracting new customers than retaining current customers. Should they be two separate initiatives, or can they overlap? Sealed the deal.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

More Trending

5 Content Marketing Lessons from Top Digital Marketing Blogs

Modern B2B Marketing

Author: Ellen Gomes In the world of content marketing, it’s inescapable: Success comes down to engagement. You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential. How do successful content marketers engage in today’s information age? Draft a tweet.

Executives Are in Love with the Wrong Kind of Data

B2B Marketing Insider

In the business world today, we can measure absolutely everything. Take your website as an example. You can measure clicks and views and how many of those views were unique. You can measure exit pages and bounce rates and conversion funnels. You can measure your traffic-generating ads in terms of CPC or CPM or CPA. O.M.G. And because we can. Read More. Content Marketing

CPM 72

Does Your Martech Stack Add Up to a Good Customer Experience?

It's All About Revenue

The customer journey is an increasingly complex beast. Your prospects and customers are interacting and engaging with you over a whole series of different channels and touchpoints. Up to 76% of B2B buyers now use three or more channels before making a purchase. Responding to this fragmented picture, marketing technology came along to help marketers make sense of the new picture. Main Takeaways.

11 Free Sales Tools to Pump Up Your Pipeline

Vidyard

As a salesperson, you only get so many minutes in the day. We all do, really. But when your job depends on finding new leads, collecting data on leads, having meaningful conversations, managing opportunities, and helping close revenue, any time you can save on these tasks is worth its weight in gold. But what happens when you don’t have a big budget? Easy, instant data where it’s most relevant.

Tools 65

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Results Of 3 B2B Account-Based Marketing Campaigns: The Good, The Bad And The Ugly

Influitive b2b

Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason. Today’s customers don’t want to be treated like just another email address. They expect personalized, relevant experiences. According to a study by Walker, the customer experience is expected to overtake product and price as a company’s key brand differentiator by. measuring abm success referrals

46
46

Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers

bizible

At Bizible, we believe in helping marketing teams make the best decisions and our leading automated multi-touch attribution solution is already being leveraged by over 250 brands such as Optimizely, Avalara, and OpenColleges to do just that. To do their job well, B2B media managers need comprehensive attribution information and insights. Insights go much deeper than the channel, too.

The current state of the content marketing ecosystem

grow - Practical Marketing Solutions

The content marketing industry experiences ebbs and flows just like any other field. Since it’s been around (formally) for less than a decade, the industry is relatively young. That means changes in best practices or predominant techniques can have major ripple effects for those who do the work. Infographics research infographics

8 Ways to Increase Traffic to Your Business Blog

B2B Marketing Insider

Lots of bloggers get discouraged when they first start out, because no matter how much they tweet, they just can’t seem to increase their traffic. If you’re in this situation, it’s time to start thinking outside the box. With so much content on the internet, you’ll need tactics much more creative than social media to […]. Content Marketing

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

12 Questions You Need to Ask Before Hiring an SEO Company

Modern B2B Marketing

Author: Nate Dame Search engine optimization (SEO) is a constantly evolving practice, as search engines continue to update their algorithms to provide a better user experience. Where SEO could once be effectively done with keyword density equations and cheaply bought backlinks, modern SEO only works as part of a holistic, integrated digital marketing strategy. What metrics define “success” for you?

The Time is Now for the Future of Modern Marketing

It's All About Revenue

We often think that the future is just over the next hill, but when we asked global marketing experts to predict 2017 , it seems like the future is already here. We all know how important it is to collect and analyze the data—now being generated at a rate of 2.5 quintillion bytes daily—to improve the customer experience. It helps you know what to do and when to do it.

Answer the Question! 5 Minutes With SnapApp’s New Director of Content Strategy

SnapApp

With 2017 in full force, unwieldy and inescapable, we happily announce that SnapApp has a new Director of Content Strategy. Her name is Melissa Nazar, and she’s taking the reigns to ensure that we keep creating impactful and informative experiences for our modern marketing audience. . First thing’s first, coffee or tea? Coffee. Definitely. And constantly. That sort of stuff. Be honest. It’s tired.

29
29

Running Low on Inspiration? Read These Tips on How to Generate Content Ideas For Your Blog

B2B Marketing Insider

From time to time, every site owner or blogger appears in a situation when it is nothing to write about. Yes, everyone knows this can be avoided if planning a content strategy. However, everybody still falls in this position. So, what to write about, if you forget to update the editorial plan? Check out this […]. The post Running Low on Inspiration? Content Marketing

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

How Publishers Develop and Monetize Audiences with Digital Marketing

Modern B2B Marketing

Author: Hally Pinaud “Content is King.”. When Bill Gates made this proclamation back in 1996 , the world wide web we know was in its infancy. Gates’s essay was filled with bold predictions, but one thing was already clear–the internet was ushering in a new era of content creation. Anyone with a PC and a modem,” he wrote, “can publish whatever content they can create.”. The short answer is yes.

This Week in Content Marketing: This is the Year Agencies Buy Media Companies

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this broken-pipe episode of This Old Marketing, Robert and I talk about Medium’s latest pivot, while AOL thinks it’s discovered a better way to serve up advertising. In In addition, Gary V leads the way for 2017 to be the year agencies started buying media companies. Rants and raves include Tom Brady and long-form content. This This week’s TOM example: AARP. This week’s show. Recorded live on Jan. 9, 2017; Length: 01:04:49). Neither Robert nor I saw this move as surprising.

Uncovering CMO Insights On Their Journey To Digital Agility

It's All About Revenue

"The path of the journey to digital agility is paved with continuous planning, testing, and integration," says Sylvia Jensen, Senior Director, EMEA Marketing, Oracle Marketing Cloud. She of course is spot on for to be agile is to be continuous, to never resting on any laurels or getting comfortable – ever. Agile Marketing Defined. Survey Says. Next Step. CMO Corner

Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed

Hubspot

In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company -- one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what's happening in the world. January 2017. Facebook Journalism Project. Mid-Roll Video Advertisements.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

What Is The Best Time To Publish Thought Leadership?

B2B Marketing Insider

We wanted to understand when senior executives preferred to read thought leadership content. With the help of our first Value of B2B Thought Leadership Survey this is what we discovered. The post What Is The Best Time To Publish Thought Leadership? appeared first on Marketing Insider Group. Content Marketing

34
34

Social media strategy leaders: Robert Bochnak

Biznology

Hello, Bob ! Can you please describe your professional background? How has your education and career brought you to where you are now, a leader in social media strategy? I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. Before working at Harvard, I worked in communications for the Boston YWCA and Tufts University Graduate School of Arts and Sciences.

Analysis: Marketing Conferences are Better Than Ice Cream

It's All About Revenue

Some days instead of writing about marketing I want to write about ice cream. Today is one of those days. I’ve been sitting at my desk daydreaming about Mint Chocolate Chip. I’m not a purist, so I don’t care if it is green or white, but the combination of creamy mint and the crunch of the chocolate has always hit the spot since childhood. Cup or cone. Hot fudge or sprinkles.

33
33

How to Detox From Social Media Without Deleting Your Account

Hubspot

If you’re a digital marketer, it’s hard to imagine a day spent without social media, even before you arrive at your desk for work. Think about it. We wake up and immediately check our social media accounts before even getting out of bed, read headlines and trending topics during our commute , and tweet our latest blog posts by the time we arrive at the office. Sound familiar? In fact, please don’t.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Google’s Biggest Search Algorithm Updates Of 2016

B2B Marketing Insider

Our annual visual rendition of the most significant changes to Google’s search algo is out! This year, the search giant (if we can still call them that) has been more active than the last in tweaking the algorithm – especially the way results are displayed – in ways that anticipate and meet user intent better. Search Marketing

Ad Blocking Is Not the Problem, It’s the Symptom

Content Standard

Tourists visiting São Paulo, Brazil might feel that something is missing. One reason could be that the world’s fourth-largest metropolis passed the Clean City Law in 2006, which outlawed all outdoor advertising, including billboards, storefronts, and public transit ads. In other words, São Paulo was a victim of ad blocking. The Long List of Ad Block Advantages. ” Users are not stupid.

InsideView Named G2 Crowd “Best Software for Sales Teams” in 2017

Sales Intelligence View

As the software vendor landscape gets increasingly complex at an alarming rate, we should all be thankful that a platform like G2 Crowd exists. G2 Crowd has gathered over 130,00 software user reviews that bring transparency into peer feedback to help buyers make better purchasing decisions. Every year since 2014, G2 Crowd has recognized the best software […]. InsideView News Market Intelligence Sales best prospecting tools best sales software best sales tools insideview awards insideview g2 crowd insideview g2crowd insideview reviews

20 Stunning Examples of Brand Style Guides

Hubspot

When it comes to building a memorable brand, it's all about consistency. When you're shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away. The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images. Check them out below: 20 Examples of Brand Style Guides. 1) Medium.

Skype 27

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.