Wed.Nov 07, 2012

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Does a 200% Return on Investment Sound Exciting?

Tomorrow People

Marketing has changed radically over the past couple of years and companies that don’t move with the times and embrace inbound marketing are being left behind. The old-fashioned ‘push’ methods of marketing are too expensive and easily tuned out by today’s sophisticated digital audience. The internet and social media have changed the rules of the game.

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Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement?

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Top 5 Social Business Myths

Biznology

Photo credit: Wikipedia. As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status. In this post, I’ll elect my top 5 social business myths, but of course, lists shouldn’t be dogmatic either: the intent of this post is just to raise awareness tha

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I have seen the future of B2B marketing. It’s on Forbes.

Chris Koch

I’m sure I don’t need to introduce you to Forbes’ “BrandVoice” program (used to be “AdVoice). The guy who manages the platform at Forbes, Lewis Dvorkin, (if he also created the platform he’s a freakin’ genius) recently wrote about its power to disrupt traditional journalism , citing my new employer, SAP, as one of the companies that sometimes get more hits for the stuff it posts than Forbes’ own journalism.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Blog Writing: 5 Tips to Break a Blogging Rut

Writing on the Web

Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. How do you break out of blogger’s block ? There are many reasons that people blog – the most important being to convey their personal message in a clear, concise way. Here are other key reasons blog writing is key for your business: Building an online base of targeted customers.

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Does a 200% Return on Investment Sound Exciting?

Tomorrow People

'Marketing has changed radically over the past couple of years and companies that don’t move with the times and embrace inbound marketing are being left behind. The old-fashioned ‘push’ methods of marketing are too expensive and easily tuned out by today’s sophisticated digital audience. The internet and social media have changed the rules of the game.

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4 Areas of Importance to Focus on When Creating a Customer Community

Adobe Experience Cloud Blog

by Liz Courter Over the last year I have been busy learning about how a community can not only help with customer retention and satisfaction, but it can also help customers achieve personal and professional growth. By building out a community for your customers, you can show them that you are invested in their success and create a high level engagement for current and future customers.

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CheatSheet: 4 Mobile Ad Platforms That Work

Convince & Convert

Whether your brand is B2B or B2C, marketing to your consumer is becoming more and more difficult, fragmented, and sophisticated. Because of media fragmentation as well as the on-the-go nature of today’s consumers, it is important to leverage all mediums possible to reach your target audience, including mobile. As mobile devices become more widely adopted by the minute, brands are turning their sights to mobile media as a new delivery channel.

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13 Types of Product Content Sales Needs to Close More Deals

Hubspot

As inbound marketers, we create a lo- hot of content. It fuels our whole marketing strategy, after all! But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. But there's a lot more to it, my friend. While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How Social Media Is a Lot Like Sex [DATA] #socialsmushing

Hubspot

Let's talk about sex. and social media. Yeah. You heard us right. As it turns out, social media is a whole lot like sex. Not convinced? Check out our new slide deck below, which you can also find on SlideShare here. The similarities are really quite striking. Have a look, and feel free to tweet the deck (#socialsmushing) or share it on Facebook. And hey, don't feel awkward. everybody's doing it (in more ways than one).