Tue.Mar 01, 2011

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B2B Marketing Mistakes: Do You Label Your Target Audience?

Marketing Insider Group

Want to know what B2B marketing mistake makes me the craziest? When I see marketing content that adds an unnecessary or inappropriate qualifier to try and get a specific segment of people to read, register, or interact with the piece of content. For example, if I say this blog is only for “B2B marketers&# - will that focus the target audience of the blog?

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Email Marketing: Tips on Open Rates, Offers & Lead Quality

The Point

Recently I was invited to participate in a discussion with Sridhar Ramanathan, a 20-year Silicon Valley veteran and General Partner at the Aventi Group , a leading consulting firm specializing in accelerating revenue for technology companies. We discussed the changing role of email marketing, how to choose the best offer, and what companies can do to increase lead quality.

Open Rate 146
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Inside Sales Managers: 4 Ways to Motivate Your Team

Smashmouth Marketing

You'd think that in today's economy, a steady paycheck would be enough motivation to get the best out of people, right? Not always the case, nor should it be. Part of any manager's role is to make the people around them better. Whether it's mentoring someone to take over your role when you ascend the corporate ladder, or taking a rep with just enough potential under your wing, ultimately, the job of a manager is to improve his or her team.

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Money alone can't buy digital marketing success

Biznology

Image by dolphinsdock via Flickr. I've been talking to some small business owners recently who are all complaining that they are getting squeezed out of social media, search marketing, and other forms of Internet marketing by the big guys--big companies with big budgets. At the same time, I've been hearing from frustrated large company marketers that they cannot break through the clutter and that their budgets don't seem to help.

Buy 122
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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10 Key Points in the New Client Pre-Nuptial Agreement

Convince & Convert

Guest post by Lori R Taylor , founder of REV Media Marketing llc , is a 20 year marketing veteran, dedicated to direct response metrics and firmly believes “if popularity is vanity then sales are sanity – it’s up to you to decide how crazy you can afford to be.”. Remember that first meeting between the prospective new client and your agency? It was thrilling – a blind date that went so well you were ready to get hitched!

More Trending

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Got a Cause? Pen a Poem. Win 10 Grand.

Paul Gillin

It’s tough raising nickels and dimes. In even the most prosperous times. One new course of action. That might get some traction. Is pitching nonprofits in rhymes. OK, so I didn’t miss my calling as a poet. But if you’re a nonprofit organization in the U.S., U.K. or Canada, and if you can tell your story poetically, you can win up to $10,000 from the CTK Foundation’s Heart and Soul Grant Competition.

Blogger 88
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Frequently Asked Questions about B2B Social Media – Part 2

Adobe Experience Cloud Blog

by Andrew Spoeth This post is a follow up to our earlier post titled Frequently Asked Questions about B2B Social Media. It is based on one of our most successful webinars to date, titled Social Media for Business Marketers – the real ways B2B marketers can use social media to drive success. It featured Paul Gillin and Eric Schwartzman, co-authors of the new B2B social media marketing book , Social Marketing to the Business Customer.

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B2B Marketing Events Around The World - Mar 2011

MLT Creative

The changing nature of our industry propels us to stay on top of the latest trends. Meeting and learning from other professionals helps us do our jobs better. Here's what's on tap for marketing industry events for March 2011. March 1-2, TFM&A. London, UK: The UK’s largest and longest running multi-channel marketing, media and advertising event.

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Facebook Launches Updated Comment Platform to Socialize Blogs

Hubspot

Facebook has started 2011 off with a ton of announcements, such as the new business page features. Today, the social media giant made another step forward into getting itself even deeper into the lives of Internet users. Facebook announced that they have released a major upgrade to their commenting system. Today Facebook's commenting plugin experienced a major face lift.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Four Insights for Cloud Computing Marketers

Digital B2B Marketing

Marketing 100
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Can a content management system really help your SEO?

EMagine B2B Blog

Those of you who use a content management system (CMS) to maintain your website are probably aware of its numerous advantages, including… standardizing the pages of the site enabling non-technical people (e.g., writers) to update the site providing version control for your content enforcing an approval process workflow for every site change But did you [.].

SEO 50
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How to Record a Webinar

Hubspot

A wise man once told me " Your time belongs to you. You and only you decide how to use it best. Choose wisely.". With only so many hours in the day, it's often difficult to find time to accomplish everything you'd like. Every day I receive emails about different webinars I'd love to attend and eagerly register anticipating how much I'm going to learn about the topic at hand.

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Business Development Best Practice

Brainrider

The business development goal of "getting us more customers" is becoming more challenging because B2B customers are more connected to more information earlier in the business development process than ever before. To succeed you need to market what you know not just who you are. The post Business Development Best Practice appeared first on Brainrider.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Inbound Leads Cost 62% Less than Outbound [New Data]

Hubspot

HubSpot's latest 2011 " State of Inbound Marketing " report is now available for download. The report is based on data from a recent survey of 644 professionals familiar with their business’ marketing strategy. The research indicates that inbound marketing dominated organizations experience a 62% lower cost per lead than outbound marketing dominated organizations.

Cost 46
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Paul Dunay joins Networked Insights as the CMO

Buzz Marketing for Technology

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. I remember questioning where all this blogging was going to take us. I even asked others in my podcast series like Douglas Karr from the Marketing Technology Blog , who built strong following on his blog record time, where are we going with all this blogging and where will it take us?

CMO 177
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A 4-Step Guide to Producing Crowdsourced Video

Hubspot

Did the crowdsourced concert films by Radiohead and the Beastie Boys ever inspire you to produce something similarly community-driven and creative? Because they definitely had that effect on marketing author and speaker David Meerman Scott. In January 2011, David was the keynote speaker at MarketingSherpa's Email Summit in Las Vegas. His talk about Real-Time Marketing & PR was captured by at least a dozen members of the audience who later contributed their footage for the creation of a crowd

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Online Advertising Metrics: A Simple Framework

Digital B2B Marketing

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? Email List Rental: Approach with Caution → Online Advertising Metrics: A Simple Framework March 1, 2011 by Eric Wittlake 1 Comment When planning an online advertising campaign, or reviewing results, the data can be overwhelming.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Future of Social Media

Webbiquity

We live in amazing times. Social media is transforming communications in ways unimaginable just a couple of decades ago. We often read about the accelerating pace of innovation, but nowhere is this more pronounced than in the world of communications. Our human species originated, ballpark, 250,000 years ago. Written language wasn’t developed (other than the odd cave painting) until roughly 6,000 years ago.