Tue.Feb 21, 2017

Trending Sources

Major Changes Come to Content Marketing World 2017

Junta 42

A few months after every Content Marketing World, I review each and every survey response about the event.  In 2016, about 800 of the 3,600 attendees completed the survey. always start with the good stuff – what did you like best, who was your favorite speaker. It’s like watching a video with both babies and puppies at one time. But I have to say, it does sting a bit. When But I digress. Diversity.

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Buy domain names for all your pages, products, and services

Biznology

Infomercials and commercials have become smart. They’ve always given viewers unique promo codes 800-numbers, and “tell the operator you saw us on WXYZ.” ” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. It’s short and dedicated to the one page. Now they all do.

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How to Create Evergreen Content with Lasting Engagement

Modern B2B Marketing

Author: Anna Talerico Evergreen content is important for SEO, but does it really engage your audience? There’s a simple solution for keeping evergreen content engaging while retaining your rank: make sure your content experience evolves, even if the content itself remains evergreen. What Is Evergreen Content? Why Is It Important for SEO? Unlike news items that go out of style (e.g. conversion rate.

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The Content Marketing Ecosystem [Infographic]

B2B Marketing Insider

Content marketing is not going anywhere. At least, that is what data from a recent content marketing study by CopyPress says. The report states that 84 percent of marketing agencies expect content to become more important moving forward and 65 percent of in-house marketers say they want to increase the amount of content they publish. […]. Content Marketing

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

More Trending

Forrester Research Predicts Account-Based Everything in 2017

Vidyard

According to Forrester Research, a revolution is coming for account-based marketing. While many companies claim to be experts in ABM, Forrester has found that a lack of connectivity between marketing and sales, combined with a deluge of tools with similar feature sets are holding back real ABM success. The post Forrester Research Predicts Account-Based Everything in 2017 appeared first on Vidyard.

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eSports and the Elusive Millennial Male Audience: A History

Content Standard

There is a holy grail of an audience out there just waiting to be reached—millennial, skewing young, male, plenty of disposable income—of upwards of 148 million people. If you’re a director of marketing, it almost sounds too good to be true. But eSports, or competitive gaming, is a thriving world that’s still growing. The rewards are rich, and to the victor goes the spoils.

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“You Can’t Build a Walled Garden”

LeanData

Like most movements, this one is starting quietly. There are growing pockets of discontent. People are grumbling about how there has to be a better way and that change needs to happen. While this budding revolution might not yet involve pitchforks and lighted torches, something big clearly is happening. In fact, it shouldn’t be. True innovation happens with the customers. Sean Zinsmeister.

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The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Expert summary compilations (example: Soulati Media ). Expert interview roundups (example: iDigic ). GetApp.

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B2B Marketing Trends for 2016

Does More Data Help, or Hurt Social Advertisers? [Infographic]

Hubspot

Advertisers and marketers have access to more data in 2017 than ever before, but does that make it easier, or more difficult to act decisively? According to new data from Brand Innovators , 36% of social marketers struggle to "distill data into insights and actions." So what can we do to improve our realtionship with data in 2017? Check out the infographic below and start planning your data plan.

Plan 13

Retail Marketing Execs: Don’t Flip Out Over the Amazon Prime Rewards Card

Content Standard

First, it was Amazon Prime and two-day free shipping. Then, it was Amazon Go, a frictionless retail store experience. For those in retail marketing, that was already scary. Now, it’s the Amazon Rewards Card , which offers cardholders up to 5 percent cash back with no annual credit card fee and a $70 sign up fee—enough to almost cover the cost of Prime service for one year. Up the Ante.

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The C-Suite Squeeze: CMOs Turn Over at Unprecedented Rate

Type A Communications

February 21, 2017 by Carla Johnson What does it take to be an above-average CMO? According to recent research from Korn Ferry, it’s holding onto the C-suite chair for more. read more. Leadership Marketing Carla Johnson CMO Tenure Korn Ferry Russell Reynolds Type A Communications

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Toughest decision to make about the MarTech conference

chiefmartech

Which sessions will you choose at the MarTech conference in San Francisco this May? Okay, sorry, that was kind of a link-baity headline. And as you can see from the preliminary agenda infographic below (more sessions to be announced soon!), choosing from this incredible collection of speakers and topics will be a hard problem. good problem, but a hard one. Hope to see you in May! Other

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The B2B Demand Gen Marketing Playbook

The secrets to great logo design

Vertical Response

Consumers flock to businesses they recognize, and an effective logo can build that recognition. The Amazon arrow, the Starbucks siren, the Shell shell — everywhere you look, there’s a logo waiting to catch the eye and say, often without any words, that the brand behind it is prepared to provide exceptional products or services. logo anchors a brand — it’s shorthand for your business, telling customers who you are and unifying all of your marketing efforts. In an instant, the best logos are able to attract customers and engender goodwill. How much should a logo cost?

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Technology Services Research Released

Hinge Marketing

In this video blog, Liz Harr shares insights from the 2017 research on marketing and growth insights for the technology services industry. This report looks at a variety of different aspects to uncover the most effective marketing techniques for tech services firms. Video Transcription. Hi, I’m Liz Harr and for those of you who know Hinge even a little, you probably know us for our research. Enjoy!

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A strategy to stay relevant in a tumultuous marketing world

grow - Practical Marketing Solutions

By Mark Schaefer. Three years ago, I was working on what would be the biggest consulting contract of my career. It was a potential deal with a U.S. government agency and as part of the bidding process I had to be interviewed by their senior procurement professionals via Skype. It was a bit intimidating. The stakes were high and I was facing a table full of people I didn’t know.

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B2B Marketers Struggle to Maintain Accuracy and Quality of Data

KoMarketing Associates

B2B marketers are utilizing data and analytics, but new research indicates that many are still struggling to maintain the accuracy and quality of information. The “B2B Lead Generation Survey” conducted by Chief Marketer discovered that the primary data challenge for B2B marketers is quality and standardization (72 percent). Incomplete data (60 percent) and information residing in separate silos (53 percent) were also top challenges for marketers utilizing analytics. quarter of marketers (25 percent) only perform data hygiene practices quarterly.

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B2B Marketing Trends for 2016

What CMOs Can Learn From Eminem

It's All About Revenue

For those who do not know me, I am not exactly the biggest Eminem fan. Nothing against him or his music - just not my cup of tea. But, after reading a quote from him on one particular topic, I may have to start paying more attention to the man for what he said about this one topic correlates exactly to the message I am delivering today. " What Does This Mean To CMOs and Marketers? CMO Corner

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Why You Should Always Have an Active Branded Campaign

KoMarketing Associates

Branded campaigns and keywords should be considered the bread and butter of your PPC accounts. In most instances, they almost always have the best KPIs, including lowest Cost-Per-Click (CPCs) and highest Click-Through-Rate (CTR) in addition to a higher quality conversion volume. From an analytical perspective, branded keywords also have the best engagement metrics such as longest time on site and lowest bounce rate. At first glance, using your branded campaign’s KPI data to prove your point would be the best course of action. Brand loyalty clearly goes a long way in the lead generation space.

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The Front Lines of Predictive Intelligence

Infer

This article was originally published on the Hubspot Blog by Infer customer, Nicholas Heim , Director of Inbound Marketing at Hotjar. Hypergrowth SaaS businesses like my company, Hotjar, are often faced with the happy problem of too many free trial leads flooding into HubSpot. That is, until we added Infer Predictive Scoring to the mix. Lead Flow Prioritization. Personalized Customer Journeys.

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2016’s Most Prospected Companies By State

DiscoverOrg

No matter our company or our role, I think I can safely say we ALL receive numerous prospecting emails and calls every day. Some of the messages we receive are well-crafted, on the mark, and personalized to our issues, and others….well, well, they just aren’t. Have you ever noticed that there are spikes in the number of prospecting emails you receive when: You change jobs? Your company announces new funding or new hiring initiatives? You are doing a lot of online research on a particular topic? The Most Prospected To Companies” By State During the 2nd Half of 2016. So, what does this mean?

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A Content Formula for Complex B2B Organizations

KEO Marketing’s Sheila Kloefkorn Re-Appointed President of Business Marketing Association’s Phoenix Chapter

KEO Marketing

Local Marketing Expert to Help Guide Phoenix’s Only Association Devoted Exclusively to B2B Marketing Professionals. PHOENIX, Ariz., Kloefkorn is founder and president of KEO Marketing. The complete 2017/2018 board member roster of BMA Phoenix includes: Sheila Kloefkorn, President, KEO Marketing Inc. Renee Yeager, President-Elect & Co-VP of Programming, Yeager Marketing. About KEO Marketing.

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KEO Marketing Sponsors Annual Gala for the Human Rights Campaign Arizona

KEO Marketing

Event Recognizes Local Heroes Who Move Equality Forward. PHOENIX, Ariz., February 21, 2017 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced it is a local sponsor for the Human Rights Campaign (HRC) Arizona’s upcoming Annual Gala. The event will be held Saturday, February 25th, 2017 at the Renaissance Phoenix Downtown Hotel located at 100 North 1st Street, Phoenix, Arizona 85004. A VIP Reception begins at 5:00 p.m. with the general reception following at 6:00 p.m. The event will culminate with an awards ceremony. About KEO Marketing. KEO News

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